Info

The Fitness Business Podcast

THE Fitness Business Podcast is the #1 podcast to help any size and any variety of business in the fitness industry. With a goal to provide profound insights to help your fitness business you will be guaranteed amazing interviews every week full of ideas, strategies and insights to help you. If you are in health club management or personal training business ownership/management you will truly benefit. All of this hosted by the amazing Chantal Brodrick.
RSS Feed
The Fitness Business Podcast
2019
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: 2015
Dec 23, 2015

Jodi Rumack is the President & CEO of Personal Training Mentors, and she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own group of clubs.

Since 2005, she has interviewed, hired, trained and managed over 1000 Personal Trainers and Managers – so you can understand why we focus the interview on where to find great people and how to hire them, systems for choosing the right person plus her top tips for training and goal setting. If you have a team, or intend on building a great one, then this is a must listen interview for you.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Dec 17, 2015

Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications.

During today's interview we talk Sales, Sales, Sales!! We ask Casey about key numbers and benchmarks for sales people in our facilities, and necessary skills all MC’s should have. We also talk to script or not to script referrals and Casey gives us her top tips for helping PTs close more sales.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Dec 9, 2015

Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential communities, and specialty recreational facilities.

During the interview, we chat to Molly about women in leadership roles, the importance of working with a mentor or coach, the role experience plays in long term success, advice for new people starting in the industry, plus Molly shares advice on how to succeed in your company and career.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Dec 2, 2015

Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner.

She’s a West Coast Cycling Master Trainer at Equinox and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles Times. And if all that’s not enough - she just got named the IDEA Fitness Instructor of the Year for 2015!!

During the interview we chat to Amy about her first big break, keys to building a great brand, the importance of social media and what advice she has for others who want to grow their profile and build a fitness empire.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Nov 25, 2015

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.

During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.

During this week's interview we talk to Bill about:

  • Common trends from data collected from Under Armor apps
  • How they are keeping people engaged with the apps
  • How will the digital can work in conjunction with the fitness industry
  • How much does Under Armor really know about their customers?

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Nov 18, 2015

Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best.

Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this week's interview, we talk to Chritsine about the campaign that ACAC run each year to support charity, what it's all about, what they have achieved, how it works for the charities and for their business. Then we talk specifically about how others can do something similar, when we ask her:

  • Where should our listeners start of they were to run such a campaign?
  • What are 3 key factors to make it successful?
  • What are 3 things to be aware of as they progress down the road with this campaign?
  • What are 3 pieces of advice you would pass on from all your experience?

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Nov 11, 2015

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:

  • On-boarding new members into your gym
  • How life experiences influence how we exercise
  • How consumers love Mystery experiences
  • How we can use this consumer trend with our clients and in our gyms

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Nov 4, 2015

Tim Keightley is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies.

Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.

As an expert on Personal Training, we ask Tim how to keep a personal training department motivated, what numbers a PT should be evaluated on and 3 tips for growing a PT business.


Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast 
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Oct 28, 2015

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of "Profit First, The Pumpkin Plan" and "The Toilet Paper Entrepreneur." He's a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC.

Today Mike travels the world as entrepreneurial advocate. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

During today's show, Mike talks to us about his book "Profit First," in which he give us details on the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating — will become permanently profitable.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast

Oct 21, 2015

Debora Warner is the president and CEO of Mile High Run Club. A niche fitness business that caters to runners, both new and experienced. They promote themselves as the first dedicated studio for running, and it's based in the heart of NYC. Debora herself has coached hundreds of runners over the past several years, she is an RRCA Certified Running Coach as well as an ACE Certified Group Fitness Instructor and lifetime endurance athlete.

Mile High Run Club is an example of how a passion can turn into a profitable business and throughout this interview, Debora shares some of her key secrets to success and the exciting plans for the future of Mile High Run Club.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast

Oct 14, 2015

In this week's show, JT from Active Management shares some new research about the role of people in our business. He asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses.

We then dive into demographics and how we can no longer assume that traditional segmentation is relevant and, as a result, he gives us insights on what we need to do to better understand our customers.

Also in this week's show, we hear from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

Oct 7, 2015

Robbie Kellman Baxter is the author of "The Membership Economy" - a book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into super users and what you can do to get them in your business, plus Robbie shares her top 3 tips for fitness businesses to grow.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

Sep 30, 2015

We are celebrating our first 20 shows by looking back on some of the very best advice, tips, ideas and lessons our guests have shared on The Fitness Business Podcast so far! We rewind to interviews with Amanda Vogel who shares advice on social media, Bill McBride with tips on strategy, Steve Jensen shares his experience on sales, Mark Miller gives us insights on leadership and Bryan O’Rourke talks about technology! All of that, plus we hear from the CEO of Exercise New Zealand, Richard Beddie about FitEx 2015.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

Sep 23, 2015

Randal Godden is the CEO and a chairman of VISTAGE South Africa and also operates as a strategic management consultant and Company Director in South Africa and internationally. His career spans over 50 years and includes line management experience, Chief Executive, Chief Financial Officer plus strategic consulting and mentoring to clients in a broad range of industries.

During this week's show we ask Randal:

  • The top 4 things you must have in your business plan
  • What you should include when tracking your Key Performance Indicators
  • What to look for in a good accountant, and
  • The 4 key areas you need to manage and focus on, if you want to be profitable

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

Sep 17, 2015

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. 

This week's show we chat about:

  • How not to handle a customer complaint
  • What to do to ensure you monitor online activity about your business
  • Real life examples of businesses that have embraced Local Love and Rewarded Status

Also in this week's show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

 

Sep 9, 2015

Working in almost every role a Fitness business has to offer, Rhys Cutifani was General Manager of the Southern Cross Health Club when awarded Australian Health & Fitness facility of the year by Fitness Australia in 2008. Over the last 6 years Rhys & his wife Bridie have opened 18 Anytime Fitness Franchises & currently own & operate 7 AF clubs around Australia. They were awarded Australian Franchisee's of the year in 2009 & 2010, & most recently won international Franchisee of the year 2013.

Rhys' group of clubs goal is to "add 100,000 healthy life years by 2020" to their members lives. During the show Rhys talks about the main differences between a franchise club and an independent club, the importance of community involvement in business success and his top keys to success for a franchise club owner.

Visit: http://www.activemgmt.com.au/
Visit: http://fitnessbusinesspodcast.com/
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

 

Sep 2, 2015

Bryan O’Rourke is the President of the Fitness Industry Technology Council, the CEO of Integers Advisors and the CSO of Fitmarc and Flywheel Group. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. IHRSA named him one of 13 people to watch in 2013. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals like Inc. Magazine, the Wall Street Journal and the New York Times and was recently recognized as one of the top 17 most influential entrepreneurs on twitter.

During our interview, Bryan tells us the coolest things happening in fitness technology right now, he gives us tips on staying up to date on all the new technology coming into the market plus he shares his non-negotiable tech tips for fitness professionals.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

Aug 26, 2015

Mark Miller is the Vice President of Merritt Athletic Clubs and has over 20 years of experience at the Senior Management level. His expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development. 

During the show we ask him 3 questions:

  1. How do you define visionary leadership and what do you to do live that?
  2. Why type of professional development do you do to lead your team?
  3. Top 3 tips for new managers starting in the industry

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

Aug 19, 2015

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica and Orange Theory Fitness. We also explore the consumer trend called, Betterment, and get a deeper understanding of how to use devices and data to #grow your fitness business.

Also in the show, Sharon Tousley is back with her latest tip on starting your own podcast and, this month, shes giving us the inside tip on whats involved in a well planned launch.

Visit: ActiveMgmt.com.au

Visit: fitnessbusinesspodcast.com

Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

Aug 12, 2015

Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit box. The business started in 2002 but has been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no BS excuses. He also happens to be an excellent marketer and has an in depth knowledge of his target audience. He knows where to find them and how to speak to them.

Visit: ActiveMgmt.com.au

Visit: fitnessbusinesspodcast.com

Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

Aug 5, 2015

Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago, and 16 years experience as Personal Trainer, Mish is REPs registered and sits on the board of the PT Council of New Zealand.

We ask Mish three questions:

  1. You have won a number of awards, does this help your business and how?
  2. In your experience, what are the challenges PT's may face moving from a contractor role to having their own studio?
  3. What are 3 pieces of advice you would give a PT in the first 6 months of their career
Jul 29, 2015

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. 

During this episode, JT talks about: 

  • Branding of clubs in Russia and London
  • Differentiating your business from your competitors
  • Understanding what is a ‘brand fanatic’
  • How do we focus on helping brand fanatics
  • What do we focus on building status

Also in this week's show we chat to Sharon Tousely from Podcast Prowess who gives us tips on intros and outros plus how to create calls to action for our podcast. and we hear more about one of our sponsors – Visual Fitness Planner and why it is the ultimate way to improve your club's Set-Show-Close percentages.

Visit: ActiveMgmt.com.au

Visit: fitnessbusinesspodcast.com

Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

Jul 23, 2015

Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions. In 2001 he was elected to the International Who's Who of Professionals.

During this interview we ask Fred three questions: 

  • What should be a health club's #1 social media platform?
  • What advice would you give listeners to stay abreast of all the tech that’s happening in the industry?
  • As a fitness business owner, what would be your 3 MUST DO's around technology?

Also in this weeks show, we hear about The Fitness Business Podcast sponsor, Active Management’s template marketing available to everyone.

Jul 15, 2015

Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. She's an international trainer and education consultant for Keiser® and JumpSport®, a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored (and that’s just her short bio)!

With over two decades of experience, Krista shares advice, tips and insights into creating an outstanding PT and Group Fitness team, her formula for a winning group exercise experience, and how to grow Personal Training in your club. During this interview we ask her three questions:

  • What specific activities can you do to create an outstanding PT and Group Fitness team?
  • What should the Group Exercise Jigsaw puzzle look like?           
  • What would be your 3 top ideas to grow personal training?

Also in this week's show, we hear from Podcast sponsor, REX Roundtables - the most unique opportunity on the planet for you to grow your business.

Jul 8, 2015

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. 

During this episode, JT talks about: 

  • Why identifying our customer's learning style is essential for truly connecting with them 
  • Exactly what it means to be a guest in your client's YOUniverse
  • The importance of delivering a seamless, comprehensive and personalized service to our prospects and customers

Also in this episode, our resident podcast expert, Sharon Tousley, tells us about the equipment you need to kick start your very own podcast, and we hear more about one of our sponsors – Visual Fitness Planner and why it's the ultimate way to improve your club's Set-Show-Close percentages.

Visit: ActiveMgmt.com.au

Visit: fitnessbusinesspodcast.com

Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

1 2 Next »