Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of "Profit First, The Pumpkin Plan" and "The Toilet Paper Entrepreneur." He's a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC.
Today Mike travels the world as entrepreneurial advocate. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.
During today's show, Mike talks to us about his book "Profit First," in which he give us details on the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating — will become permanently profitable.
Debora Warner is the president and CEO of Mile High Run Club. A niche fitness business that caters to runners, both new and experienced. They promote themselves as the first dedicated studio for running, and it's based in the heart of NYC. Debora herself has coached hundreds of runners over the past several years, she is an RRCA Certified Running Coach as well as an ACE Certified Group Fitness Instructor and lifetime endurance athlete.
Mile High Run Club is an example of how a passion can turn into a profitable business and throughout this interview, Debora shares some of her key secrets to success and the exciting plans for the future of Mile High Run Club.
In this week's show, JT from Active Management shares some new research about the role of people in our business. He asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses.
We then dive into demographics and how we can no longer assume that traditional segmentation is relevant and, as a result, he gives us insights on what we need to do to better understand our customers.
Also in this week's show, we hear from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.
Robbie Kellman Baxter is the author of "The Membership Economy" - a book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into super users and what you can do to get them in your business, plus Robbie shares her top 3 tips for fitness businesses to grow.