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The Fitness Business Podcast

THE Fitness Business Podcast is the #1 podcast to help any size and any variety of business in the fitness industry. With a goal to provide profound insights to help your fitness business you will be guaranteed amazing interviews every week full of ideas, strategies and insights to help you. If you are in health club management or personal training business ownership/management you will truly benefit. All of this hosted by the amazing Chantal Brodrick.
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Now displaying: April, 2018
Apr 29, 2018

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

Apr 26, 2018

In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing

Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland.  He is a sales trainer and international speaker and presenter on fitness club sales and marketing.  In 2017 Alan was voted onto the IHRSA board of directors.  

Later in the show, Pam O'Donnell joins us to chat about The IHRSA Institute 2018. 

Apr 25, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn: 

  • How to Plan your video marketing by asking 6 simple questions
  • The common mistakes to avoid when creating videos
  • Ways to make your video cut through
  • How do we create great videos on a low budget
Apr 24, 2018

24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today’s special guest is the CEO of 24 Hour Fitness, Chris Roussos.  Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services.  With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act and the impact on business strategy today.

Apr 16, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn: 

  • How to Plan your video marketing by asking 6 simple questions
  • The common mistakes to avoid when creating videos
  • Ways to make your video cut through
  • 4: How do we create great videos on a low budget
Apr 16, 2018

Michael Piercy is the owner of The LAB in Fairfield, New Jersey.

He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year.

Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master’s degree in exercise science.

 

Apr 6, 2018

DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia’s leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss how to best manage social media in your facility and the importance of implementing a social media policy.

Apr 5, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

Apr 4, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

During this 4 week series you will learn: 

  1. How to Plan your video marketing by asking 6 simple questions
  2. The common mistakes to avoid when creating videos
  3. Ways to make your video cut through
  4. How do we create great videos on a low budget
Apr 1, 2018

Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women’s Health, The Washington Post, and CNN.

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