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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and action items to make a difference in your fitness business - no matter the size or role. Since 2015, there has been a weekly show, making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. There are 2 spin off shows: The Value Proposition, where you find out the value industry suppliers bring to your business; and Thinking Ahead, is a show to challenge how we should be doing things in the future. The show is supported by Active Management, MyZone, KeepMe, Hapana, REX Roundtables, ISSA, MX Metrics and Bodymapp
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Now displaying: 2018
Aug 20, 2018
  • The relationship between group fitness and member retention
  • The effect virtual fitness has on the member experience
  • Why its important to go back to basics with our class names and schedules
  • How to use group exercise to optimize retention

Amy B Thompson is a national account executive for Les Mills USA, she is experienced  in leading operations, sales, training and programming for her own studio, several multi-club fitness chains and franchise fitness brands.

Aug 8, 2018

Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ
Mastery. He has two books. Journey Fitness. And 52 Amazing Journeys. His most recent
accomplishment is becoming a franchisor and he is far from an overnight success. Travis
had to overcome a decade of incarceration to get to where he is at.

Aug 5, 2018

Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center, in May 1986. 
Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), and the co-founder of Scriptor Publishing Group.

Jul 27, 2018

Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry’s most eccentric gym, and Business for Unicorns, a company that helps awesome humans become successful entrepreneurs. 

Jul 23, 2018

Zack Bell is a wellness professional, coach, and educator.  During this episode Zack shares:  the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI's for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business.

Jul 17, 2018

Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.

Jul 11, 2018

Ryan Holiday  is the bestselling author of Trust Me, I’m LyingThe Obstacle Is the WayEgo Is the EnemyConspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

During his interview on The Fitness Business Podcast, we focus on The Obstacle Is the Way in which Ryan shares stories and strategies on how to turn even the most insurmountable obstacles into advantages.

Ryan is the Key Note speaker for the 2018 Athletic Business Show https://www.abshow.com/

 

 

Jun 22, 2018

How to turn employees into stakeholders

How distributed decision making can transform your fitness business

How to measure performance in a business using distributed decision making

Chuck Blakeman is a serial entrepreneur, an internationally acclaimed speaker, weekly Inc. Magazine contributor, best-selling author and world-renowned business advisor who has built ten businesses in seven industries on four continents. 

Jun 20, 2018

As Brand President for Anytime Fitness, Stacy Anderson steers the world’s largest and fastest-growing fitness franchise, serving 3 million members at gyms located in 30 countries on five continents. Her top priority is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of group training programs. 

Jun 15, 2018

Why should a fitness business be on You Tube? 

How to set up a You Tube channel? 

When loading a video what should we include in the decryption, tags? 

How can we help the Search Engine Optimisation of our videos? 

Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.

Jun 13, 2018

Topics discussed in this show:

Essential skills that Personal Trainers need to succeed

Tips on Time Management for PT's

Advice about operating on multiple platforms 

Ben Coomber is a nutritionist (BSc, CISSN), Coach, speaker and writer. Ben has the UK’s #1 rated health and fitness podcast on iTunes ‘Ben Coomber Radio’. Ben run’s The BTN Academy, an online nutrition education company. Ben also owns Awesome Supplements, a brand offering clarity in the confusing world of supplements. Ben is a sought-after speaker selling out his own public seminars on nutrition, health and personal development alongside speaking at the major UK fitness events. 

 

 

Jun 6, 2018

Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires primarily students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation. 

In October 2017, she published her first book, “Permission To Screw Up,” in which she tells the stories of her biggest mistakes in leadership. She hopes to inspire other leaders to share their “perfectly imperfect” stories of success to empower people with the knowledge that even if they screw up, they can still make it. 

 

May 27, 2018

In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time.

Erik Fisher has been with Social Media Examiner for 4 years where he serves as the social media manager. He is also a podcaster on productivity, producing for the last six years, ‘Beyond The To-Do List’ podcast where he talks with real people who practically implement productivity strategies in their professional and personal lives.

May 20, 2018

A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operating officer (COO) of Midtown Athletic Clubs. In his role, Brady oversees all areas of business operations for Midtown’s eight locations across the U.S. and in Canada, including the newly opened Hotel at Midtown in Chicago.

During the show, we go behind the scenes of MidTown Athletic Chicago to hear how they have integrated 3rd party brands into the club, how they are able to have these boutique style studios with very distinct individual brands and Jon shares advice for anyone looking to introduce a similar set up in their own facility.

May 18, 2018

Jim Worthington is the owner of the Newtown Athletic Club, a 250,000 sq ft lifestyle club on 25 acres and Chairman of the IHRSA Board of Directors beginning July 1, 2018. As of May 2018, he has been appointed to the President’s Council on Sports, Fitness and Nutrition along with individuals such as Herschel Walker, Dr. Oz and Bill Belichick.

During this show we discuss,

What will we see on the agenda for IHRSA for the next 12 months

Jim's plans for his appointment on the President’s Council on Sports, Fitness and Nutrition

and we take a look behind the scenes of Newtown Athletic Club

May 8, 2018

In this weeks show:

  • The difference between a customer and an advocate
  • How we can help our team understand the importance of customer service
  • How a customer advisory board can help you get great insights on your business
  • The role of technology for customer experience
  • And she shares 3 ways to immediately improve the customer experience in your business

Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow through uncertain times by putting their customers at the heart of everything they do.

Apr 29, 2018

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

Apr 26, 2018

In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing

Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland.  He is a sales trainer and international speaker and presenter on fitness club sales and marketing.  In 2017 Alan was voted onto the IHRSA board of directors.  

Later in the show, Pam O'Donnell joins us to chat about The IHRSA Institute 2018. 

Apr 25, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn: 

  • How to Plan your video marketing by asking 6 simple questions
  • The common mistakes to avoid when creating videos
  • Ways to make your video cut through
  • How do we create great videos on a low budget
Apr 24, 2018

24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today’s special guest is the CEO of 24 Hour Fitness, Chris Roussos.  Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services.  With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act and the impact on business strategy today.

Apr 16, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn: 

  • How to Plan your video marketing by asking 6 simple questions
  • The common mistakes to avoid when creating videos
  • Ways to make your video cut through
  • 4: How do we create great videos on a low budget
Apr 16, 2018

Michael Piercy is the owner of The LAB in Fairfield, New Jersey.

He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year.

Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master’s degree in exercise science.

 

Apr 6, 2018

DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia’s leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss how to best manage social media in your facility and the importance of implementing a social media policy.

Apr 5, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

Apr 4, 2018

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

During this 4 week series you will learn: 

  1. How to Plan your video marketing by asking 6 simple questions
  2. The common mistakes to avoid when creating videos
  3. Ways to make your video cut through
  4. How do we create great videos on a low budget
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