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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and action items to make a difference in your fitness business - no matter the size or role. Since 2015, there has been a weekly show, making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. There are 2 spin off shows: The Value Proposition, where you find out the value industry suppliers bring to your business; and Thinking Ahead, is a show to challenge how we should be doing things in the future. The show is supported by Active Management, MyZone, KeepMe, Hapana, REX Roundtables, ISSA, MX Metrics and Bodymapp
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Now displaying: Page 1
Jul 11, 2017

Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year. 

Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses

As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO)

Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible.

What you will learn:

  • Steps to getting started with Pay Per Click Advertising
  • How to use Google Ad Words Express
  • Tips for Facebook advertising
  • How you can use pixels to build your list for retargeting
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