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The Fitness Business Podcast

THE Fitness Business Podcast is the #1 podcast to help any size and any variety of business in the fitness industry. With a goal to provide profound insights to help your fitness business you will be guaranteed amazing interviews every week full of ideas, strategies and insights to help you. If you are in health club management or personal training business ownership/management you will truly benefit. All of this hosted by the amazing Chantal Brodrick.
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Now displaying: 2016
Jun 29, 2016

Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients.

During this show she shares tips on where to start, how often to pitch stories, how to get published and how to get FREE publicity! All that and much more!

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jun 22, 2016

Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3.

Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.


Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jun 14, 2016

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

Casey first appeared in show 31 when we talked about sales processes; how to ask for referrals, sales tips for PTs and what areas fit biz owners need to focus on to improve sales.

This time, Casey talks us through the journey of a sales person, from hiring to managing to training and to performance management plus more!

Also, later in the show, we hear from Tom Kalka from Sargents Fitness concepts, a regular listener of the show and huge advocate of the power of podcasts.


Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jun 8, 2016

Tim Keightley is an experienced visionary leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his ‘ONE Team’ philosophies.

Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.

Tim first appeared in Show 25 when we talked about recruiting personal trainers, evaluating their performance and keeping them motivated. This time, we discussed how to keep PTs in your business for longer, the major challenges facing fitness businesses in 2016 and what trends we will see in the industry in the year ahead.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

May 31, 2016

Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about:

  • An exciting new project Michelle is working on that converts ideas from her book into a social media campaign
  • She tells us about a new quiz she has developed to help people understand their own motivation profile
  • We discuss the future of activity trackers and what they will include in years to come
  • Plus Michelle leaves us with three great tips to action straight after this week's show!

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

May 25, 2016

Petra Kolber is the creator of Moving to Happiness. She is a speaker, fitness expert and a happiness coach who has presented at over 300 conventions in 30 countries.

During this weeks show we discuss:

  • The role that positive psychology plays in the business of fitness
  • The principles of goal setting and how we can use those principals with our team and our members
  • How positive psychology has the potential to become a new profit centre in a fitness business
  • And we talk about how you can ignite happiness in your workplace and Petra gives us 3 top tips to implement in our business!

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

May 18, 2016

Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast!

Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management.

During this week's show, Jeb talks about how to uncover a prospects underlying motivation, he answers the question – can anyone sell? and he shares his top 3 tips on selling services.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

May 11, 2016

Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast!

Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management.

During this week's show, Jeb talks about the human element in connecting with customers, shares advice on retention in a 24/7 fitness center model and he gives us the 5 most important questions to ask in sales.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

May 5, 2016

This week we answer all your questions about starting, running and growing group training in a PT studio or fitness club with our special guest Adrian Antigua from Gainsville Health and Fitness, USA.

Adrian Antigua is the general manager and sales manager for Gainesville Health and Fitness in Florida, USA, which includes a 75,000 square foot club with over 28,000 members. After graduating from the University of Florida, he quickly discovered his passion for fitness, the power of company culture, and the customer experience, sharing his insights via blogs on sites such as clubsolutionsmagazine.com.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Apr 27, 2016

Bill Moore is the new CEO of Fitness Australia, He has an extensive background in the fitness industry, which started with the ownership of a strong, independent fitness facility in the early 90’s and being involved in the foundation work and establishment of key principals that now underpin Fitness Australia.

More recently Bill was responsible for the development and successful running of the Michelle Bridges Group of Companies. Bill has a high level of experience and expertise in business development, operations and brand development.

During the interview we chatted about his goals for the business over the next 12 months, and he shares some great tips on branding and the importance of truly knowing your customer.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Apr 20, 2016

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.

During this show JT updates us on his visits to some U.S. gyms, he tells us all about SIP’s and we chat about how consumers have changed the qualities they look for in the brands that they support. Also in this week's show we hear from one of our wonderful listeners, and we announce the winner of our April prize – Jeb Blounts book, "People Buy You."

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Apr 12, 2016

A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada.

Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership and, was named as one of Canada ’s 20 Most Influential Women in Sport and Physical Activity in 2014.

Most recently, Mo was acknowledged by IHRSA with the ‘Woman Leader Award’ in honor of Julie Main. Mo is a published author and a regular contributor to consumer magazines and on-line publications including the Huffington Post.

In this week's show, the focus is on Group Fitness. We look at what group fitness might look like in 5 years time, what the instructor of 2021 should aim for and Mo gives us her top tips on preparing ourselves for group fitness in the future.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Apr 5, 2016

A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada.

Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership and, was named as one of Canada ’s 20 Most Influential Women in Sport and Physical Activity in 2014.

Most recently, Mo was acknowledged by IHRSA with the ‘Woman Leader Award’ in honor of Julie Main. Mo is a published author and a regular contributor to consumer magazines and on-line publications including the Huffington Post.

In this week's show, the focus is on Leadership. Mo talks about the evolution of leadership and culture in the fitness industry, she explains Leadership through serving others and gives us tips and examples on how to lead this way.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 29, 2016

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. During the show, An explains exactly what Gamification is all about, what it means for fitness business owners and professionals, how to get started, and how you can take advantage of 2016 – the Olympic year, to introduce gamification into your business!

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 24, 2016

Lexie Griffiths is a world-renowned speaker, inspirational coach and creator of The Sizzle Box! During this week's show, Lexie talks about Leadership and Team Culture. She gives tips on developing love within your teams and shares how to increase retention within your fitness business.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 16, 2016

This week's show features Justin Tamsett from Active Management. JT talks about creating a customer experience, status within our businesses and the importance of personalisation for our members. He also gives us a 3 step action plan for getting started with rewarding status within your business.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 9, 2016

Mike Arce is the founder and CEO of Loud Rumor internet, marketing and advertising agency based in Scottsdale, Arizona. Mike shares advice about Facebook advertising, lead pages, sales funnels, lead quality versus quantity plus Mike shares his top 3 tips on where to start with your online marketing.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 2, 2016

Today's show is The Best of the Boys! It brings together the best bits of advice, information and entertainment from some of our amazing guests on the show over the past few months.

Show 22 – JT from Active Management tells us what we need to know about our customers and creating your Avatar.

Mike Michaelowitz from Show 24 tells us about the Profit First Formula and how we can work it out for our own businesses and Mike shares his top 3 pieces of advice for Fitness Business Owners.

In show 25 Tim Keightly gives us his top tips for keeping Personal Trainers motivated and what we should look for when recruiting personal trainers.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Feb 24, 2016

Today's show brings together the best bits of advice, information and entertainment from some of the AMAZING Women in Fitness that we have had as guests on the show over the past few months.

Show 21 – Robbie Kellman Baxter, the author of The Membership Economy talks about why the first 30 days is so critical in building behaviors.

Show 27 - Christine Thalwitz from the ACAC with advice on how to go about planning a charity campaign.

Show 31 - We have the incredible Casey Conrad who talks about what areas fitness business owners need to focus on to improve their business.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Feb 17, 2016

Lisa Maltman, recently launched a business called The Sleep Connection. With a professional background in Corporate and Sleep Health, as well as her personal experience, Lisa shares insights into the impact sleep has on all aspects of our lives, our business, our teams and our clients.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Feb 10, 2016

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.

During this show, JT updates us on some recent gym visits, customer experiences he has had and some great books he has read! Also during this week's show, we hear from Ryan Hogan, the CEO of Australian Fitness Network, who tells us all about FILEX 2016.


Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Feb 3, 2016

Will Phillips is the founder and CEO of REX Roundtables. Over the past 45 years, Will Phillips has consulted with about 800 organizations in 34 industries. He is an avid reader of management/business books, magazines and specialized journals, and as you will hear in today's interview, Will has a knack for extracting significant information and observations and translating and applying it in the fitness industry.

During today's chat, Will updates us on his role with REX, talks about the latest changes in the fitness industry over the last 12 months, and shares some new strategies being introduced into REX, He also tells us about a heap of great business books to check out!

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jan 27, 2016

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.

During this week's show, Sean shares his tips on copywriting, steps from opt-in to content delivery and keys for asking for the Sale.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jan 20, 2016

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.

During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience online, and we chat about the importance of blogging!

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jan 13, 2016

Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into the IHRSA Board of Directors.

During today's interview, we discuss the wellness business model, keys to having a great team, how Newtown Athletic Club is contributing to the community and Jim shares his top three tips for career success.


Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

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