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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and action items to make a difference in your fitness business - no matter the size or role. Since 2015, there has been a weekly show, making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. There are 2 spin off shows: The Value Proposition, where you find out the value industry suppliers bring to your business; and Thinking Ahead, is a show to challenge how we should be doing things in the future. The show is supported by Active Management, MyZone, KeepMe, Hapana, REX Roundtables, ISSA, MX Metrics and Bodymapp
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Now displaying: 2021
May 4, 2021

Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other businesses, gyms can cross market and reach a whole new community and tap into a new lead source. Listen to how Michael encourages gym owners and sales managers to build relationships with like minded businesses!

Apr 29, 2021

Life is too short not to love your work.

Discover Strength, believes you should be able to build the career you want while doing work that changes lives.

Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers.

Imagine building a thriving business while doing work that you love, with people you love.

If you are curious to know more about buying a strength training franchise, then this episode is for you.

Tune in to the podcast and video interview, where Chantal Brodrick speaks to the CEO of Discover Strength, Luke Carlson.

 

Apr 27, 2021

In this episode, Pete McCall discusses the importance of staff training and making your team members better by focusing on individual and team development.  He also discusses, that despite budget cuts there are creative ways to continue to educate your staff without spending a lot of money. You won't want to miss this episode, so you can start your journey on developing a 12 month professional development plan for your team.

Apr 22, 2021

As the fitness industry comes back stronger than ever in 2021, now is as a great time to reimagine your business: who are you aligned with? Who are you doing business with? Who is cheering you on? Who is your customer and what do they want now?

If something or a certain partnership isn’t aligning with your goals going forward it may be time to reimagine your business and who you’re working with! You’re in for an insightful conversation with Vapor Fresh, REX Roundtables, and MXMetrics about the value they’re providing their customers and how you can make adjustments to reimagine your fitness business.

Apr 20, 2021

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.  Mark shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.

Apr 13, 2021

Group Fitness Professionals Ellen de Werd, Rebecca Pinto and Shannon Fable take to discussion about the future of group fitness and what the industry looks like moving forward.

Apr 6, 2021

Frank is passionate about creating a little L.I.P. Service, that is, Leadership, Inspiration and People Management.  That servant leader mindset is used to formulate actionable and executable initiatives for his clients as explained in this episode.

Mar 30, 2021

Looking for a creative way to bring residual income into your gym, group fitness or personal training program? Youth fitness is quickly growing as one of the top "add-on" programs in the fitness industry. With children becoming more sedentary, due to the pandemic, and parents looking for a way to get their child off the coach or away from the video games, now more than ever is the perfect time to start a youth fitness program. Listen to show Simon Bungate and his staff at Clean Shred had been able to achieve this success.

Mar 25, 2021

On today’s show we welcome Jeffrey Kazmucha. Jeffrey is the founder of AMP Venture Partners. We dive into a number of hot topics  including digital innovation, market strategy, and the potential of future CRM’s marrying the Doctor, patient and Personal Trainer relationships together. Jeffrey also touches on his beliefs around budding technologies like AR, AI, VR wellness and digital health that will be designed around the betterments of lifestyle, sports, fitness and medical sciences.

Mar 23, 2021

Lisa stresses the importance of integrating medical fitness into the fitness community. Personal trainers should take the opportunity to add to their tool box and become a specialist in training clients with chronic disease and health issues. Lisa talks about the opportunities that MedFit Network provides to fitness professionals across the world. Take a listen and learn a new skill!

Mar 18, 2021

Have you been considering remodelling your health club or are you ready to begin construction on your new health club? Do you have an in-club design in your head that no architect or general contractor has yet to get correct? If you’re wanting to make the designs in your head come to life then, Fitness Business Podcast Episode 347 – The Value Proposition for Creating Unique Spaces is for you! We’re joined by Joan Gebhart, VP of Corporate Sales for Creative Surfaces and she walks us through every aspect of the design and build process. She’ll cover details regarding the initial design renderings, how she can design with any budget in mind, value engineering, design approval, setting realistic timelines, and lastly - the installation process.

Mar 16, 2021

Nathalie brings her positive mindset skills to the Fitness Business Podcast. She shares her 2 step process on how to change your language and begin to talk to your brain (your personal assistant) in a positive manner. Finding the confidence and clarity to unlock your full potential is what this confidence expert is all about! 

Mar 9, 2021

Kevin Mullins is the author of a unique calendar style book entitled, Day by Day: The Personal Trainer's Blueprint to Achieving Ultimate Success. This book was written to help personal trainers all across the globe build their pt business and their relations with existing clients. Kevin is also the Director of Product Development for The St. James in Virginia,  a Master Instructor for the PPSC, creator of his own certification for SCW MANIA, and a 10 year industry veteran with over 20,000 training sessions completed. His life is equal parts hard work, endless imagination, a little luck, and a whole lot of faith. His education is built on a kinesiology degree from the University of Maryland and is supplemented by certifications that include USAW, PN1, and Schwinn Cycle.

Mar 2, 2021

In today's episode, Annette gives her professional advice on how to improve a club's ability to connect with the customer and provide a customer experience that's worth talking about. Listen and learn, as Annette teaches us how journey mapping can assist in that connection along with bringing "the customer into your team meetings."

Feb 23, 2021

Organic marketing is the base for all fitness marketing in this day and age. Luke preaches consistency and making sure your content speaks to your following. In this episode, Luke focuses on the benefits of organic marketing as well as the biggest mistakes to avoid and if he could offer up one piece of advice it would be, "get your followers to buy into the person, not the service."

Feb 18, 2021

Do you ever wonder if you’re using your software systems to the fullest extent? Are you confident in the quality of data you’re receiving from your current systems? Do you truly feel that you have made your member processes simple enough so that members can engage with your business when and where they want to?  The team at ASF Payment Solutions & Club OS joins us this month on The Value Proposition to give you insight into to each company, new features for both, and how they work together to enhance member engagement.

Feb 16, 2021

In today's episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she was able to get all of her information out of her head and into a systematic process.

Feb 9, 2021

In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read

Feb 4, 2021

In this episode:  Key data around podcasting, Tips for getting started, How to reach more people with your podcast, How to monetize your podcast.  Featuring special guest:  Dave Keine 

Feb 2, 2021

In this episode, Debra walks us through the path that Row House has taken to ensure consistency within its brand. Keeping an "ear to the ground" is the secret to their success and making sure that all employees are educated on the meaning behind #pulltogether. Debra emphasizes the importance of making everyone that walks through the feel welcome and supported. It's a great episode that is truly focused on detailed oriented brand consistency and an education on how to create a strong feeling of community.

Jan 26, 2021

Mohit Rajhans, co-founder of Think Start Inc.  He has worked with most of Canada’s top media organizations, with a focus on major brands.  Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College. 

Jan 21, 2021

If you’re a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor’s networked fitness solutions: Preva and Advagym by Sony - and give you a sneak peek as to the types of data you’ll be receiving by making them part of your facility. You’ll then hear what business decisions you can make with this data and how it affected the bottom line of a Precor customer. Adopting any new form of technology takes staff buy-in, so we dive deep into how to foster that and make your staff your biggest technology advocates. We tie a bow on this conversation with specific ways you can add technology into the sales process and make it truly part of your member journey!

Jan 19, 2021

Krishea Holloway started her career with Curves NA, Inc. at the age of 21, opening her first Curves franchise in 1997.  Her franchise quickly became one of the most successful Curves franchises! Due to her success Co-Founder, Gary Heavin, asked her to become a mentor to other club owners.  She joined the corporate support team in 1999 as a club operations trainer, and has progressively moved up within the company taking on responsibilities as: Sales and Resales Manager, Country Manager for New Zealand and Australia, Director of North America, and most recently, President and CEO of Curves NA, Inc.

Krishea holds a bachelor’s degree in accounting from the University of Hawaii.  She has been married to her high school sweetheart for over 25 years.

Krishea discusses the highs and lows of rebranding Curves. Being a veteran of the industry, Krishea talks about how she has taken her experience and has applied it to leading a new vision for Curves and the team aroud her.

Jan 12, 2021

Adam Sedlack, President of UFC Gyms, is an experienced fitness veteran with a demonstrated history of excelling in the health wellness and fitness industry. Adam, had the honor to be selected by NeV as one of the co-founders of UFC GYM. UFC Gym now is under development in 26 countries around the globe and is known as the world-wide leader in MMA conditioning. Through the growth of UFC Gym, Adam developed an expertise around domestic/international operations and he is highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital, and overall Operations. Adam also has held the title of Vice President of 24 Hour Fitness.

In this episode, Adam shares how his strong communication skills helped UFC Gyms survive the pandemic. He discusses how important it to have different communication styles to meet the needs of all generations and depending on who is surrounding you to adapt and shift to meet your team's communication preference. Please join me along with Adam, for today's episode.

 

Jan 5, 2021

Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center. He later was employed in a variety of positions in different fitness operating models including a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

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