Cameron Falloon is a success story for gym and fitness businesses everywhere. Through his own experiences, he has learned that building a strong community and focused use of technology are the keys to longevity. He speaks from experience. After creating an online fitness tribe gathering around his brand with regular challenges, sociable activities and the latest in tech, he has seen first-hand how it can drive growth - enabling him to take his business to the top of its game. If you want to hear more about how Cameron has achieved this incredible feat, then don't miss out on listening to his story – it's truly inspiring!
Show notes: https://fitnessbusinesspodcast.com/490
Unlock the secrets to email success! Jay Schwedelson can show you all the hottest ways to get your members excited about engaging with your campaigns. With so many emails in our daily lives, it's important that yours stands out - which is why adding a few special characters here and there could skyrocket open rates by 20-40%. Invest 30 minutes today for rewarding returns tomorrow: maximize clicks on your messages now!
Full show notes: https://fitnessbusinesspodcast.com/489
This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to be represented in this field.
In an ever-changing landscape, gender equity remains a pressing issue in the workplace. To bolster health and wellbeing during times of challenge, women must play their part by supporting one another - particularly when leading an industry such as fitness through example.
Show Notes: https://fitnessbusinesspodcast.com/488
The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, explores the benefits of building an employer brand for recruiting and retaining top talent in the post-pandemic workplace. Learn how to put your company's best foot forward to convince them that working for you will be the best decision. The only way to solve the labor shortage is to be better than the next organization.
Get show notes here: https://fitnessbusinesspodcast.com/487
Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars.
If you can spark imagination with the foundations of a well-told story, you will get people to turn their heads in your direction, instead of yawning and ignoring you. So how do you do that? This episode will teach you step by step to become the best video storyteller!
Read show notes here: https://fitnessbusinesspodcast.com/486
ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures. They offer three custom health coaching programs, launched the Yoga 200 program, the only full online yoga course approved by the Yoga Alliance, and recently acquired the Functional Aging Institute and Revolution Running. Additionally, they have a joint venture agreement with Train Fitness, offering over 50 specializations, and are providing recruitment solutions to help students find careers rather than just jobs.
Johnny August, Manager of Strategic and Business Partnerships at ISSA, joins Dori to update us on these exciting new developments.
Full Show Notes & Transcription: https://fitnessbusinesspodcast.com/485
Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special?
Full show notes and transcript: https://fitnessbusinesspodcast.com/484
Welcome to the Industry Current Affairs show by the Fitness Business Podcast. Our guest is Anthony Vennare, cofounder of Fitt Insider and Fitt Capital. Anthony has his finger on the pulse of the industry, and we'll hear what he sees and hears from industry statistics to perspectives on industry development. Anthony is a lifelong athlete, strength coach, and former United States Marine. He now works at the intersection of technology, venture capital, and health and fitness.
What You'll Learn:
Download Full Show Notes Here: https://fitnessbusinesspodcast.com/483
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itself!
Join Sarah Pellegrino as she speaks with Ellen de Werd, Owner of WARRIOR Rhythm, Strength, Kids, and Combat to hear how you can incorporate this unique, rebel-like, license free programming into your fitness business or become a WARRIOR instructor!
Check Out The Show Notes Page Here! https://fitnessbusinesspodcast.com/482
What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing.
Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift.
Get full show notes here: https://fitnessbusinesspodcast.com/481
Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations. Grab your sales team and listen!
For show notes visit: https://fitnessbusinesspodcast.com/480
After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job. Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity.
Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change. She discusses their journey from a positive and optimistic child to embracing the difficult emotions that come with change, while still maintaining optimism and positivity. She emphasizes that it is not about blindly being optimistic in the face of change, but rather embracing the difficult emotions and using them as signals to guide people through change.
Cassandra is this year's keynote speaker at IHRSA Conference 2023. Listen here for a sneak glimpse of her session topic.
Get show notes and download the full transcript here: https://fitnessbusinesspodcast.com/479
Why is it that some brands and logos seem to hit our 5 senses stronger than other brands?
In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.
Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!
Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement.
Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales. Author Larry Levine encourages us to repair and rebuild the trust that is sorely lacking in this industry. Have your sales team listen and then meet up for a coffee discussion. It's a perfect team bonding session to start the year!
Full show notes and transcript: https://www.fitnessbusinesspodcast.com/476