Info

Fitness Business Podcast: Leadership, Innovation, and Profit

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
RSS Feed
Fitness Business Podcast: Leadership, Innovation, and Profit
2024
October
September


2023
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: 2024
Oct 31, 2024

Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and boost profits.

 

Key Takeaways:

AI's Role in Fitness: AI can automate repetitive tasks, personalise client experiences, and analyse data to inform decision-making.

ChatGPT's Applications: ChatGPT can be used to generate workout programs, create personalised content, and even draft emails.

The Future of Fitness Professionals: While AI can automate certain tasks, it's unlikely to replace the personal touch and expertise that human trainers provide.

Overcoming Misconceptions: The hosts address common misconceptions about AI, emphasising its potential to enhance rather than replace human capabilities.

Leave us a voicemail!

 

Our favourite quotable moments:

“When you combine awareness, practice and experience, you’re not just reacting to life, you’re responding and shaping it in the way you want it to look.” - Brian Weaver

“70% of the tasks that you do as a fitness professional can and should be replaced by ChatGPT.” - Ted Vickey

“Let AI do what it’s good at: the repetitive stuff.” - Ted Vickey

“Clients are looking to us as an expert. We need to be able to take AI information and bring it to a level where our clients can understand it.” - Ted Vickey

 

Resources:

Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website

Dr Ted Vickey - LinkedIn, Facebook and Instagram.

Fit Well - Website

Fit Well Academy - Website

The Fitness Professionals Guide to ChatGPT by Dr Ted Vickey - Buy now.

First Chapter Giveaway Offer (Connect with Ted on LinkedIn)

 

Wise Words Guest:

Brian Weaver - Website

LinkedIn

Instagram

Facebook

 

In The Trenches With A REXer:

Jason Jaquays-Tarbox - Website and LinkedIn

 

Sponsor’s Pitch:

Clint with Max Members - Website 

 

Merch Sponsor:

Myzone - Website

 

REX Trusted Suppliers:

Power Systems - Website

Myzone - Website

MXM Metrics - Website

Digital Revenue Systems - Website

REX Roundtables - Website and Email

 

About Your Host:

Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: AI in fitness business, ChatGPT for fitness, Streamline fitness business operations, Personalize client experience in fitness, AI tools for gym owners, Future of fitness professionals with AI, AI and fitness misconceptions, How to use AI to boost fitness profits, fitness technology, fitness podcast

Oct 17, 2024

Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry.

Key Takeaways:

- Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice.

- Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated.

- Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information.

Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition.

Our favourite quotable moments:

"Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy

"Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy

"Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy

If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!

Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Jamie Kennedy - LinkedIn
Brave Moon Podcasts - Website

Resources:
Free podcast launch guide for leaders in health & fitness - Download today.
Podcastle - Podcast recording and transcription platform option 1. First 3 hours are free.
Riverside - Podcast recording and transcription platform option 2.
Acast - Podcast hosting platform option 1.
Libsyn - Podcast hosting platform option 2.
Building a StoryBrand by Donald Miller
Stories that Stick by Kindra Hall

Wise Words Guest:
Dr Paul Bedford - Website
LinkedIn
Instagram
Facebook
YouTube

In The Trenches With A REXer:
Troy Morgan - Website and LinkedIn
Willows Gym - Website 

Sponsor’s Pitch:
MXMetrics - Website and LinkedIn
Jason Abucejo - LinkedIn

REX Trusted Suppliers:
ROR Partners - Website
Precor - Website
Performance Foods - Website
REX Roundtables - Website and Email

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Oct 3, 2024

As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention?

Key Takeaways:
- The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms.
- The benefits of joining an association: Learn about the resources and support available to members, such as networking opportunities, educational materials, and industry expertise.
- How to advocate for your business: Gain insights into effective advocacy strategies that can help you shape the future of the fitness industry.

By listening to this episode, you'll gain a deeper understanding of the role of industry associations and how they can benefit your gym. Don't miss this opportunity to learn and grow your business. Listen to the episode now!

Our favourite quotable moments:
“If you can't talk dollars to the government, they're not interested." - Barrie Elvish

"We need to be part of the health continuum moving forward. And we are leading fitness through health." - Liz Clark

"EQ is responsible for upwards of 60% of workplace performance." - Lindsay Vastola

"[The Fitness industry] needs to be recognized as a key player in preventive healthcare." - Barrie Elvish

If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!

Resources:
Continue the conversation in our LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Barrie Elvish - LinkedIn
AusActive - Website
Liz Clark - LinkedIn
Health & Fitness Association - Website
Richard Beddie - LinkedIn
Exercise New Zealand - Website
Fit for Office - Website
Myzone - Website

Wise Words Guest:
Lindsay Vastola - LinkedIn and Website
Vast Potential - Website

Sponsor’s Pitch:
Egym - Website
Dana Milkie - LinkedIn

REX Trusted Suppliers:
Smart Health Clubs - Website
Saltbox - Website
Reinig Insurance - Website
Club Com - Website

REX Roundtables - Website and Email

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: Fitness industry advocacy training, public health campaigns, mental health awareness, physical activity promotion, physical activity promotion video, member retention, member retention strategies, gym member retention, Emotional intelligence (EQ), emotional intelligence in the workplace, COVID-19 impact on fitness industry, Membership cancellation laws, gym membership sales, gym membership cancellations, gym owner, gym manager

Sep 19, 2024

Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level.

Key Takeaways:
- Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability.
- Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service.
- Optimize your gym’s finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth.

Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business.

Our favourite quotable moments:
“If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second.” - Justin Tamsett

"To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett

"[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins

"What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff

If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!

Resources:
Continue the conversation in our LinkedIn Community.
Keepme.ai - Website
Mystery Shopping for Fitness Businesses - Website
Profit First book - Amazon
Episode 24 with Mike Michalowicz
Dr Paul Bedford - LinkedIn
Mike Michalowicz - Website

Wise Words Guest:
Alan Leach - LinkedIn

Sponsor’s Pitch:
Digital Revenue Systems - Website

REX Trusted Suppliers:
Wellness Spaces - Website
Solutions One - Website
Egym - Website

REX Roundtables - Website and Email

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying

Sep 6, 2024

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.

With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!

Join our email list.
Join the Fitness Business Podcast community.

Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.

Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.

Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.

Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management.

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

1