The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.
Key highlights from the episode:
- The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity.
- Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities.
- Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations.
Our favorite quotable moments:
"Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett
"People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Anthony Schreiber - LinkedIn
Plunge - Website
Plunge on Shark Tank - Watch Here
Andrew Spellman - LinkedIn
Asher Gardner - LinkedIn
Therabody - Website, Instagram and LinkedIn
Therabody App - Download Here
Therabody Reset Locations - Here
Therabody in Clubs - Here
Therabody Jet Boots with Red Light Therapy - Here
Recovery at Brick Bodies - Website
EOS Rejuvenate - Here
Barry’s Bootcamp Venice - Website
Health & Fitness Association - Website
Merch Sponsor:
Anytime Fitness - Website
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Matt Remick - LinkedIn
Rochester Athletic Club - Website, LinkedIn, Facebook and Instagram
REX Roundtables - Website and Email
Trusted Suppliers:
Integrity Square - Website
Eleiko - Website
ABC Fitness Services - Website
Budderfly - Website
About Your Host:
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Cold plunge therapy, Percussive therapy, Cryotherapy benefits, Recovery tools for athletes, Wellness and recovery, Fitness recovery techniques, Cold water immersion, Therabody products, Gym recovery space design, Post-workout recovery methods, Fitness recovery solutions, Cold plunge installation for gyms, Percussive therapy equipment for fitness centers, Benefits of recovery spaces in gyms, Wellness amenities for fitness facilities, Gym member retention strategies, Designing recovery areas in fitness centers, Trends in fitness recovery services, Integrating wellness into gym offerings, Revenue generation through recovery services
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction.
Key Takeaways:
Enhance Active Listening: Improv teaches you how to listen to your clients and members, understanding their needs and concerns. This leads to more meaningful conversations and stronger relationships.
Build Rapport and Trust: By practising improv, your team will develop the ability to connect with people on a deeper level, building trust and rapport. This is essential for closing sales and retaining members.
Handle Objections with Confidence: Improv empowers you to think on your feet and respond to challenges with creativity and flexibility. This will help your team overcome objections and find solutions that satisfy both parties.
Our favourite quotable moments:
“‘Yes, and’ is the one rule. And when you do that one rule, you say yes and you get all the benefits.” - Mary DeMichele
“‘Yes, and”… those two words gain access to the brain, and it balances our nervous system. And when you balance the nervous system, you bring the brain online and you get all those benefits.” - Eric Tepper
“Whether we’re saying it out loud or we’re doing it in another nonverbal way, that ‘yes’ creates enough safety to help our brain turn back on.” - Mary DeMichele
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Eric Tepper - LinkedIn
Selling Wellness - Website, Facebook and Instagram
Mary De Michele - LinkedIn
One Rule Improv - Website, Facebook and Instagram
Wise Words Guest:
Chris Stevenson - LinkedIn
Marisa Hoff - LinkedIn
The Empower Group - Website
In The Trenches With A REXer:
Shania Parker - LinkedIn
Peak Health & Wellness Center - Website
Merch Sponsor:
Physiq Fitness - Website, Facebook and Instagram
REX Trusted Suppliers:
Max Members - Website
Les Mills - Website
EVOLT 360 - Website
American Barbell - Website
REX Roundtables - Website and Email
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Improv for sales, improv for customer service, improv techniques for fitness professionals, improv for fitness business training, how to improve communication skills in fitness, sales technique for fitness, customer service tips for fitness, leadership skills for fitness managers, build rapport with clients, overcome objections in sales
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!