Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about!
Key highlights from the episode:
- Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops!
- Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience.
- Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone.
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Quotes:
"We feel like the critical mission of our team is to make baseball fun." - Jared Orton
"We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton
“Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Jared Orton - LinkedIn
Savannah Bananas - Website
Jared’s Book Recommendation - Unreasonable Hospitality
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
REX Wise Words:
Richard Toutounji - LinkedIn, Facebook and Instagram
COM Marketing - Website
Trusted Suppliers:
Eleiko - Website
ABC Fitness - Website
Instinctive Insights - Website
Budderfly - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.
Key highlights from the episode:
- Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business.
- Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences.
- Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley
"Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest
"There is no greater sales tool for a gym than a transformation story." - Danielle Krischik
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Allison Flatley - LinkedIn
Mel Tempest - LinkedIn, Website and Instagram
Health & Fitness Association Conference in Las Vegas
REX Iron Maiden Roundtable
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
Wise Words:
Danielle Krischik - LinkedIn
The Story Effect - Website and Instagram
Bloom Nutrition & Nike
Trusted Suppliers:
Max Members - Website
Les Mills - Website
EVOLT 360 - Website
American Barbell - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Gym management strategies, fitness marketing tips, studio growth, employee retention fitness, staff development programs, gym culture improvement, client engagement fitness, fitness industry trends, leadership development fitness, inclusive workplace
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!