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We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact.
Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.
Key highlights from the episode:
- Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses.
- Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection.
- Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members.
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Quotes:
"The brain likes to stay in lazy mode." - Dr Patrick Porter
"Authenticity is key in storytelling." - Danielle Krischik
"Money is an outcome, not a purpose." - Danielle Krischik
Resources:
Be an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Danielle Krischik - LinkedIn, Podcast, Instagram
Knight Agency - Website
Danielle’s Book Recommendation: Building a Story Brand by Donald Miller
Matt Spears Live Event: Finance for Fitness Success - Register Here
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REX Roundtables:
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Trusted Suppliers:
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Become an FBP Insider! Learn more on Patreon.
Online Live Event - Learn More!
Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff acquisition can transform the quality and consistency of your hires. The episode dives deep into the power of crafting compelling job ads that resonate with potential candidates, making your gym stand out on job boards and attracting top-tier talent. The episode also unpacks the critical role of referrals, explaining why embedding a culture of referrals - where team members are rewarded for recommending candidates, not just successful hires - can create a self-sustaining pipeline of passionate, values-driven staff.
Also hear from Dr Patrick Porter about what should really be in all our morning routines, plus why that 2pm slump gets to all of us - and what you can do about it.
Key highlights from the episode:
- Innovative Use of AI in Recruitment: Learn how artificial intelligence is streamlining everything from candidate screening to interview scheduling, making your hiring process faster, smarter, and more efficient.
- Building a Referral-Driven Culture: Discover proven tactics to make daily referral requests a habit, and how to incentivize your team to help you build a robust bench of future staff, ensuring you’re never caught off guard by sudden vacancies.
- Prioritizing Integrity and Attitude: Find out why focusing on these core traits - rather than just technical skills - leads to stronger teams and a more positive workplace culture, ultimately boosting member satisfaction and retention.
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Leave a rating on Spotify or Apple Podcasts.
Quotes:
“Your sleep cycle starts in the morning.” - Dr Patrick Porter
“Never drink coffee first thing in the morning. I know a lot of people do that. Get up in the morning and drink a glass of water.” - Dr Patrick Porter
“Don't post a boring job description. You got to make this exciting." - Fletcher Wimbush
“Reward the referral, not the outcome.” - Fletcher Wimbush
Resources:
Be an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Fletcher Wimbush - LinkedIn, Website, Facebook
FACT Driven Hire System - Use code: hirebetter
Hiring Expert GPT - Watch how it works here
Unlock your coaching potential with DISC
Fletcher’s Book Recommendation - Who by Geoff Smart
Indeed - Website
ZipRecruiter - Website
Lindsay Vastola Live Event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability - Watch now on Patreon
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REXer in the Trenches:
Mark Harrington - Website, LinkedIn, Instagram
Mark’s Book Recommendation - The Advantage by Patrick Lencioni
The Table Group - Website
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Trusted Suppliers:
Reinig Insurance
Power Plate
ROR Partners
HR Network
Referrizer
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Fitness business growth strategies, gym staff retention tips, hiring personal trainers, fitness industry recruitment, employee onboarding best practices, fitness leadership development, gym management podcast, fitness industry trends 2025, recruitment marketing for gyms, fitness business success stories.
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Become a Patreon member! Start here.
We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business.
Key highlights from the episode:
- Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap.
- Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client.
- Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield
"If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield
“If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter
"When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast
Seran’s Recommended Book - The Gap & The Gain
Email Marketing Episode 99, Episode 314, Episode 470, Episode 489
Lindsay Vastola’s Episode Segment - Episode 529
Will Phillips - Fitness Industry Insights for 2016
Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
REX Roundtables
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Trusted Suppliers:
Garry Lewis - Website, LinkedIn, Facebook, Instagram
Wellness Spaces - Website
Solutions One - Website
The Abs Co - Website
Club Com - Website
Smart Health Clubs - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!