In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.
Key highlights from the episode:
- Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients.
- Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more.
- Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.
-Become an FBP Insider! Learn more on Patreon.
-Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
-Leave a rating on Spotify or Apple Podcasts.
Quotes:
“In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane
“You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane
Resources:
Become an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast
Brian’s Book - Rewriting Your Story
Brian’s Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REX Roundtables:
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events
https://fitnessbusinesspodcast.com/onlineevents
Trusted Suppliers:
Egym: Providing digital fitness solutions and equipment. https://egym.com/uk
Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com
Lionel University: flexible online programs in exercise science. https://www.lionel.edu/
EVOLT 360: providing body composition analysis technology. https://evolt360.com/
American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Become an FBP Insider! Learn more on Patreon.
Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios
Key highlights from the episode:
- Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience.
- Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals.
- The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder
"If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder
"Deep sleep is critical." - Dr. Patrick Porter
Resources:
Be an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Shama Hyder - Website, LinkedIn, Instagram, Facebook
Health and Fitness Association - Website
Momentum by Shama Hyder
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REX Roundtables:
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events
https://fitnessbusinesspodcast.com/onlineevents
Trusted Suppliers:
-Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop
-Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/
-Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/
-HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/
-Eleiko: supplying premium strength training equipment https://eleiko.com/en
-MAX Members: automating member management and engagement. https://www.maxmembers.ai/
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!