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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and real action items to make a difference in your business - no matter the size or your role. There has been a weekly show since 2015 making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs to lead, manage and run their businesses. There are 3 spin off shows: The Value Proposition where you find out the real value of industry suppliers bring to your business; Educational Intensive is a 60 minute show where you are taught a new business skill; and Thinking Ahead is a show to challenge how we should we be doing things into the future. The show is supported by Active Management, Discover Strength Franchise, Tribe Team Training, One Fit Stop, MyZone, Team RockstarFit and Keepme.
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Now displaying: Page 1
Oct 6, 2020

Lori Patterson, US Army Veteran, 36 year veteran of the fitness industry and mom of three is the CEO of VicteliB and the creator of the nation wide, group personal training program, Boot Camp Challenge®.

After finishing my military tour and wrapping up college, I continued on with my career in the fitness industry. I started training clients one-on-one and in groups. And, while I loved my job , I felt something was missing. I thought how can I combine the fun, team atmosphere of group training with the added benefits of personal training AND make it affordable for everyone?
And then, it hit me. I would combine the team camaraderie, group motivation and cohesiveness I learned in the Army, with the assessments, nutrition, and sciences from personal training to create a program. And, I did. And, I called it Boot Camp Challenge® (BCC). Boom!.  Fast forward sixteen years. The program, BCC, is now being launched in 25 states. We have thousands of campers experiencing our program live and over a million app users from 60 countries working out with us. So, that is my story. And, I feel super blessed to have served my country AND the fitness industry.

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