Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.
Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO.
In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.
Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design.
During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry.
Derek Gallup is the Chairman for IHRSA (effective 7/1) and Executive Vice President of Fitness for New Evolution Ventures. He works with several different brands including Crunch, UFC Gyms, Steve Nash Sports Clubs. Derek has 23 years in the fitness industry and has worked with other brands on Fitness and Retail including Hard Candy Fitness, A-Rod Energy Fitness, 24 Hour Fitness. Yoga Works and Gold's Gym. During the show Derek tells us what's on the IHRSA agenda for the next 12 months, How to grow the PT revenue in your club and he shares tips for growing retail income line on your P&L.
Dr Bill Sukala is a Sydney-based health communications consultant and clinical exercise physiologist who has over 25 years of experience working as a health professional and over a decade of web programming and SEO experience.
He recently launched Health Pro SEO, a niche website consulting service specifically created to help health professionals 1) audit and overhaul their websites (or start a website the right way) to make them fast, secure, healthy; and 2) create quality content that people are desperately searching for and will rank well in Google’s search results.
Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry. He wrote the Financial Management textbook for the industry and has received every award, including the only recipient of the Lifetime Achievement Award. He is known for his market analyses, club valuations, expert witness testimony and especially, his knowledge of club finances.
During the show we focus on 5 key areas, Rick starts by sharing his thoughts on Selling A Club, Studio or Any Type of Fitness Facility, next up we discuss why Are So Few Deals Actually Getting Done In This Industry. He then talks us through the 5 Phases of Selling A Club, he answers the question, Why Don't Clubs simply Use A Club Business Broker? And last of all we discuss Who Are Potential Buyers?
With over 25 years Fitness Industry Experience, Kristen Green is the Executive General Manager of the multi award winning Aquafit,a large multipurpose fitness & aquatic centre located in South West Sydney.In 2004, Kristen was engaged to start up the Aquafit business. Aquafit was an immediate success, having achieved profitability within 6 months. this role, Kristen has developed and implemented a well-executed strategy to position Aquafit as a valuable community asset, especially for older adults.
Amanda Vogel has a Master’s degree in human kinetics and is a certified fitness instructor. She regularly speaks at top fitness conferences--including IDEA World, NASM Optima, canfitpro and IHRSA--where she educates fitness pros on group exercise, social media, fitness writing and blogging.
Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest at The Olin School of Business at Washington University in St. Louis, and spoken to audiences from coast to coast.
Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to “make it” in New York, and her mission is to teach you how to make it anywhere.
Carrie Kepple is an entrepreneurial leader with a decade of international and senior level fitness business management. A strategic leader of club business, advocate for women in leadership and expert in opening new clubs and rehabbing failing clubs. Newly appointed to the IHRSA Board of Directors and presently club manager of Les Mills Newmarket in Auckland NZ.
Experience acquired from senior leadership roles held for two global fitness giants – Gold’s Gym International as a former National Director and Les Mills New Zealand and Les Mills International.
During todays show we take a look inside the doors of Les Mills New Market New Zealand, Carrie shares advice for women forging a career in the fitness industry and she gives us 3 tips for progressing through an organisation into a leadership role.
Lindsey Rainwater is an experienced advisor and consultant to the fitness and wellness industry. She is a published author for Club Solutions Magazine, has been featured on multiple podcasts and many talks at industry events, in 2017, IHRSA recognized her as a “Rising Star”. She is most known for her widely published original content, and consulting on business solutions to industry professionals. Lindsey is also the president and founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry.
During the show Lindsey tells us about WIFA and what the goals are for the association. We talk about transformational change in the fitness industry, Lindsey gives us her predictions for what the industry will look like in the next 5 years and she shares career advice for all women.
Terry Hawkins founded People in Progress Global in 1989 after a decade in senior management roles within the apparel vertical. News quickly spread of People in Progress Global’s ability to generate strong results and create a significant shift in the individual learner’s mindset. After leading the business for 21 years in Australia, she relocated to Los Angeles in 2010 to focus on scaling the People in Progress brand in North America. In 2017, Terry transitioned to the role of Chief Creative to focus on her love of researching & creating programming that is optimized for the multi-generational online & live learner. Terry is also an accomplished motivational speaker and best-selling author. During the show we discuss:
Shannon Fable is an experienced business and program developer in the health and wellness space. With nearly 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management.
With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitness and management related DVDs. Shannon is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place. She owns both Balletone® and Sunshine Fitness Resources. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs.
During this weeks show we discuss where to find the best group fitness instructors, how to get more men teaching group fitness, tips for building your group fitness team and advice for instructors wanting to move into management roles.
Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.
He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.
Over the 4 week series we cover the following topics:
Justin Tamsett has been in the fitness industry since 1988 as a personal trainer, sales person, club manager and multi-club owner. During this show he shares the hottest tips to video live stream for fitness professionals including: Why you should consider doing a LIVE video, How to get people to watch, How to get people to interact , Tips for planning your first live streaming video.
Paul Brown Mr Retention is known for his ground-breaking work in member retention, exercise adherence and membership growth, he is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. During this show you will learn the must haves of a quality fitness busines and how new clients can attain a level of independence.
Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. During the show we discuss:
Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.
Daniel is the founder and CEO of 4U Fitness, a personal training studio franchise based in Tampa, Florida. Previously he was a professional hockey player, model, and certified personal trainer originating from Budapest, Hungary.
In 2011, with $150 in his pocket, not speaking english and nothing else to his name, he moved to the U.S. after two events changed his life forever. Daniel lost his grandparents to obesity and suffered an injury severe enough to close the door to any potential future in hockey. Instead of letting it shatter his world, Daniel discovered a new purpose in life and decided to pursue a dream to change the world by reducing obesity, one person at a time.
Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.
He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.
In this first episode of the Intensive Series on Retention, you will learn:
Where most health and fitness businesses go wrong
What businesses would most benefit from a focus on retention
How to identify which members need retention attention
Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world.
Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.
Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age. During the interview he shares
In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training. In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals.
Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores. This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue. We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer.
Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pros in the US and Canada. She's helping fitness professionals earn their worth in the industry and live a life of purpose and freedom without burnout.
During this weeks show Trina shares best practices of club management, we discuss qualities of great leaders and she shares the 3 questions you need to ask to identify your ideal customer.
Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year.
Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses
As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO)
Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible.
What you will learn:
In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in of private training. In 2010, Stevenson Fitness morphed into a true phenomenon, boasting a sterling reputation and the prominence of a 7,500 square foot, full-service health club. Currently, Stevenson Fitness helps more than 2,000 achieve their fitness goals. Membership retention rates are consistently more than 70%, and more than 40% of the business revenue is generated from ancillary services. In addition, member participation in group exercise classes and small group training continues to flourish.
Stevenson Fitness thrives because of customer service. The well-trained staff, immaculate facility, and top-notch equipment promote the company’s mission statement: at Stevenson Fitness, “Everyone leaves feeling better than when they arrived.” The club’s consistently impeccable customer service was quantified by an NPS study run by IHRSA and The Retention People in 2012. Stevenson Fitness had the highest NPS in the industry (77), and is now consistently in the low 90s (at the time of the study, the average score for health clubs nationwide was 44).
With his expertise in customer service and experience, Chris shares insights into the 3 stages of their 90 day on-boarding program and he gives tips on how you can improve your Net Promoter Score.
Sarah Robb O’Hagan is the CEO of Flywheel, who has held previous leadership positions at Equinox, Gatorade, Nike, and Virgin.
In her book, EXTREME YOU: Step Up. Stand Out. Kick Ass. Repeat, Sarah draws unconventional insights and kickass lessons from her own personal and professional experiences, including getting fired twice in her twenties on her way to turning around a five-billion-dollar sports drink business.
During this weeks show you will learn: