With its 30-year history, HydroMassage may be more impactful today than ever before! The latest HydroMassage model, the Lounge – offers a VIP, luxury experience to your facility. Learn how to implement the lounge into your facility – where to place it, how to sell it, how to educate your members about it! By listening to The Value Proposition for Promoting Recovery in Your Health Clubs you will hear the science behind HydroMassage – ever wonder what it does and why it works? The team explains their customer service process and how the upkeep and maintenance on a HydroMassage product is incredibly low. You’ll hear from club owners and operators about how they use the lounges in their facilities, where they place them for optimum usage and how they designed relaxing spaces!
Most importantly, you’ll learn about the two R’s: Recovery & Revenue. You’ll learn the recovery benefits to HydroMassage – do you use this before or after a workout? Our recovery expert takes us through the science of why it helps with recovery and how it makes members happy. She’ll walk us through creative ways that club owners market their HydroMassages and give you creative ideas you can easily implement. Do you run 24 hour clubs? We’ll walk through access control recommendations for HydroMassage too. The guests will explain how they bundle HydroMassage into their membership options and share how much extra revenue can truly be added to your monthly draft. They’ll tell you what pushed them over the edge and ‘made them buy’ and why you need to call HydroMassage today!
With over 20 years of experience in the fitness industry (UK, US), Dr. Frances H. Mikuriya is the founder of Body Machine Performance Studio™ and SpinAddikts™, the first private indoor cycling group in London. Frances holds 4 degrees in architecture - PhD, AA School of Architecture London; MSc, Columbia University New York; MSc, University College London, and a Bachelor of Architecture, University of Texas Austin. She has also taught and lectured for 7 years in academia before opening Body Machine Performance Studio in Kensington in 2019. In addition to her training in architecture, Frances’ fitness career started in the US in the 90’s where she was one of the leading group exercise instructors in exclusive clubs including Equinox (NY) and the Sports Club/LA (San Francisco).
Derek turns task-driven managers and owners into people-focused leaders. More specifically, he helps busy managers discover who they are, decide where they're going, and design how they'll get there, so that they can more effectively lead others. Derek’s core philosophy: Intentional Self-Leadership + Inspirational Team Leadership = An Invigorating Culture. After a career of working in basketball operations at the collegiate and professional levels, he empowers others both as the director of people at a fitness club and as a leadership professor at a university. Derek founded Move Results to impact the lives of individuals, organizations, and communities. Today, he loves to inspire and influence others as a speaker and writer. Derek is the author of SHIFT: Move from Frustrated to Fulfilled.
Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for 30 years and has received numerous industry awards including 2010 CanFitPro International Fitness Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year & 1998 CanFitPro Fitness Presenter of the Year. She is an international fitness presenter, a personal trainer, fitness columnist for various magazines and newspapers including the Columbian, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs. She is the owner of NW Personal Training and Why Racing Events in Vancouver WA.
Sara Kooperman, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry trail-blazer. Sara has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality. She serves on the Gold’s Gym ThinkTank, was on the Women in Fitness Association Board of Directors and is a proud inductee into the National Fitness Hall ofFame. Sara has left an indelible mark on the fitness industry as a whole.
The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry. You will not only hear about the features of the product or service - which you can read on their websites or brochures - you will hear about the deep value and return of investment for you!
As the world leader in vibration technology, people of all ages and physical abilities trust Power Plate to bring their bodies into harmony with optimal health and wellness. Along with delivering great performance for individuals and fitness facilities, medical professionals in over 100 countries use Power Plate to help their patients live life to the fullest.
During August host Sarah Pellegrino spoke with the team at Power Plate US and UK (part of Performance Health Systems LLC worldwide) to learn how whether you are new to exercise, are challenged by regular movement for health reasons, or you are a recreational or professional athlete, you can use vibration technology to achieve your health or performance goals.
You will hear about the medical and movement science behind vibration technology, the partnership offerings and opportunities for health clubs, and the on-going education that makes that this health-first partnership so valuable.
Mark has owned Fitness businesses since 2004 and he loves all things fitness and all things business. Sure, he has made plenty of mistakes, but he also has had many successes. He is passionate about continued learning and development. His current business, Tribe Social Fitness is the culmination of everything Mark believes in: fun, teamwork, positive culture, and continued development. Mark, focus is building outstanding Teams, being proactive with effective marketing and exploring new ways to retain members and has found this through cultivating a team fitness challenge.
Joanna Rawbone is a lifelong learner filled with curiosity, the prospect of possibility, and gratitude. She is the founder of Scintillo Ltd., where her trainings and coaching enables people to set themselves free from their limiting beliefs, own their natural talents and optimize possibilities.
More recently she established Flourishing Introverts to address the extraversion bias that exists in organizations. With over half of the world's population identifying as introverts, Joanna took it upon herself to explore and expose the costly challenges that introverts face on a regular basis.
What the new sales process should look like and what skills will salespeople need to adapt to this new process?
Business operations:
Five actions to maximise sales
Shelley Melville, owner of Anytime Fitness in Australia, seems to have found the secret sauce to getting her members to engage in her social media posts. In this episode, she will share with you the ingredients to get your members to engage with what you are posting. Shelley explains that with consistency and a variety of posts, your club can use social media platforms as a strong tool for retention. Recruit your team to help with posts and to find the inspirational stories, within your club, so your members can see that you are real, human and that everyone has a story.
Don't miss this special episode. I guarantee that you will find a few new tidbits to improve what you are posting.
Jarron Aizen is the Founder and CEO of OneFitStop. Jarron is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology to create efficiencies and experiences.
OneFitStop – Frictionless membership management perfect for studios, gyms and multi-location operations.
Their ecosystem enables core membership management, scheduling, payment facilitation and reporting alongside marketing automation and prospect management tools, digital content management including on-demand and live streaming all presented to members in a unified beautifully branded “one-app” mobile experience.
In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia.
A few years in, he was promoted to the Regional Brand Management role for Billabong, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region.
In 2012, his now wife Alicia Pan, floated the idea of opening a lifestyle concept, centred around Yoga. Bringing his passion for branding and a desire to address the existing position of Yoga in the Singapore market, they created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. Peter currently holds down the Managing Director role at Yoga Movement.
CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program.
A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives.
REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members
Ingrid Knight-Cohee has over 25 years of experience in the fitness industry and is a sought-after presenter and consultant. She contributes to individual, business and community health by way of advisory committees, presenting fitness workshops and writing articles for various publications, and volunteering to speak/coach at schools and for sports associations. Ingrid specializes in inspiring clients and communities to optimal health and performance through research-based, cutting-edge programming. Ingrid holds degrees in Human Kinetics (BHK) and Exercise & Health Psychology (MSc.).
Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience.
Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business. Lisa Simone helps her client get free exposure using PR to get in front of their ideal client, and build the awareness, buzz and credibility that gets clients running TO you. When she’s not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga, or shopping at her local farmer’s market.
Simon Flint is CEO of Evolution Wellness, which owns and
operates Asia’s largest network of wholly-owned fitness
clubs.
A 27-year veteran in the Asia health and fitness industry,
Simon oversees Evolution Wellness’s growth strategy
and expansion, and performance of its portfolio brands
in six SEA markets.
Simon holds a Bachelor of Engineering degree and is
also a Certified Master Performance Coach, a
certification awarded by the International Coaching
Federation.
Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware.
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. The pair started working out together, customizing and adapting to the unique challenges posed by Travis’ injuries. Through working with Travis and engaging the veteran community, David developed a passion for helping those with life-altering injuries find life-fulfilling adaptive performance training
In part one of today’s episode you will hear from Jose Teixeira, the Head of Customer Experience at SC Fitness in Portugal, then in part two, we speak with Kristen Davis, the co-owner and co-founder of Illuminate Sweat, a boutique fitness studio based in Houston, TX.
In part one of today’s episode you will hear from Rich Hutson, the Business Development Manager for Evolution Wellness and Rich joins us to share 5 Tips for Leading through challenging times.
Then in part two we speak with Christina Sjahli, On-Demand CFO and Cash Flow Catalyst, and Christina shares 3 financial tips that club owners can do during the COVID-19 crisis.
This is the second edition of our COVID19 Mastermind panel.
In this broadcast, our expert panel covers:
1. An update about the COVID19 landscape in their territory USA, Canada, Asia, UK and Australia.
2. Top three pieces of advice based on their area of expertise, those focus areas are Business, Marketing, Customer experience and retention, people and leadership.
In part one of today’s episode you will hear from Kari Saitowitz, the Founder + CEO of Fhitting Room in New York City. Kari shares what it is like to own a fitness club in the epicenter of COVID-19 and what actions her club has taken to keep New Yorkers moving during the crisis. Then in part two we speak with Drew Campbell, the General Manager of ISSN (International Society of Sports Nutrition) based in Shanghai, China. Drew shares his insights on the state of the fitness industry and life overall in Asia during COVID-19.