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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and action items to make a difference in your fitness business - no matter the size or role. Since 2015, there has been a weekly show, making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. There are 2 spin off shows: The Value Proposition, where you find out the value industry suppliers bring to your business; and Thinking Ahead, is a show to challenge how we should be doing things in the future. The show is supported by Active Management, MyZone, KeepMe, Hapana, REX Roundtables, ISSA, MX Metrics and Bodymapp
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The Fitness Business Podcast
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Now displaying: Category: general
Mar 14, 2023

This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to be represented in this field.

In an ever-changing landscape, gender equity remains a pressing issue in the workplace. To bolster health and wellbeing during times of challenge, women must play their part by supporting one another - particularly when leading an industry such as fitness through example.

Show Notes:  https://fitnessbusinesspodcast.com/488

 

Mar 7, 2023

The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, explores the benefits of building an employer brand for recruiting and retaining top talent in the post-pandemic workplace. Learn how to put your company's best foot forward to convince them that working for you will be the best decision. The only way to solve the labor shortage is to be better than the next organization.

Get show notes here: https://fitnessbusinesspodcast.com/487

Feb 28, 2023

Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars.

If you can spark imagination with the foundations of a well-told story, you will get people to turn their heads in your direction, instead of yawning and ignoring you. So how do you do that? This episode will teach you step by step to become the best video storyteller!

Read show notes here:  https://fitnessbusinesspodcast.com/486

Feb 24, 2023

 ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures. They offer three custom health coaching programs, launched the Yoga 200 program, the only full online yoga course approved by the Yoga Alliance, and recently acquired the Functional Aging Institute and Revolution Running. Additionally, they have a joint venture agreement with Train Fitness, offering over 50 specializations, and are providing recruitment solutions to help students find careers rather than just jobs.

Johnny August, Manager of Strategic and Business Partnerships at ISSA, joins Dori to update us on these exciting new developments.

Full Show Notes & Transcription: https://fitnessbusinesspodcast.com/485

 

Feb 21, 2023

Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special?

Full show notes and transcript:  https://fitnessbusinesspodcast.com/484

 

Feb 14, 2023

Welcome to the Industry Current Affairs show by the Fitness Business Podcast. Our guest is Anthony Vennare, cofounder of Fitt Insider and Fitt Capital.  Anthony has his finger on the pulse of the industry, and we'll hear what he sees and hears from industry statistics to perspectives on industry development. Anthony is a lifelong athlete, strength coach, and former United States Marine. He now works at the intersection of technology, venture capital, and health and fitness.

What You'll Learn:

  • Super interesting data on the state of the industry
  • Individuals and brands who are the movers and shakers we should keep an  eye on in 2023
  • What was at the 2023 CES Show in Las Vegas.
  • Investment opportunities.
  • Thoughts on the economical shifts, labour challenges, tech and any other variables that may impact the resilience and stability of the industry?

Download Full Show Notes Here: https://fitnessbusinesspodcast.com/483

Feb 9, 2023

Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itself!

Join Sarah Pellegrino as she speaks with Ellen de Werd, Owner of WARRIOR Rhythm, Strength, Kids, and Combat to hear how you can incorporate this unique, rebel-like, license free programming into your fitness business or become a WARRIOR instructor! 

Check Out The Show Notes Page Here! https://fitnessbusinesspodcast.com/482

Feb 7, 2023

What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing.

Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift. 

Get full show notes here:  https://fitnessbusinesspodcast.com/481

Jan 31, 2023

Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations. Grab your sales team and listen!

For show notes visit: https://fitnessbusinesspodcast.com/480

Jan 24, 2023

After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job.  Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity. 

Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change. She discusses their journey from a positive and optimistic child to embracing the difficult emotions that come with change, while still maintaining optimism and positivity. She emphasizes that it is not about blindly being optimistic in the face of change, but rather embracing the difficult emotions and using them as signals to guide people through change. 

Cassandra is this year's keynote speaker at IHRSA Conference 2023. Listen here for a sneak glimpse of her session topic.

Get show notes and download the full transcript here:  https://fitnessbusinesspodcast.com/479

Jan 17, 2023

Why is it that some brands and logos seem to hit our 5 senses stronger than other brands?

In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are. 

 

Jan 10, 2023

Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!

Jan 3, 2023

Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement. 

Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales.  Author Larry Levine encourages us to repair and rebuild the trust that is sorely lacking in this industry. Have your sales team listen and then meet up for a coffee discussion. It's a perfect team bonding session to start the year!

Full show notes and transcript:  https://www.fitnessbusinesspodcast.com/476

Dec 22, 2022

Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue.

Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called the "The CEO Pledge for Physical Activity". , which aims to help leaders create a culture of physical fitness.  He will share ideas that leaders can easily implement to create a physically fit ‘work’ culture.  He also talks about fitness specific opportunities that fitness business operators need to be mindful of going into 2023.

Dec 20, 2022

Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading.

Dori chats with speed reading expert Abby Marks Beale. Abby has taught thousands to build reading confidence and competence for over 30 years.  She shares some simple, yet powerful strategies to read faster and talks about the impact that speed reading has on comprehension. 

 

Dec 13, 2022

One mentorship transformed him from an introvert with dyslexia to a master connector and changed his life forever.

Steve Spiro, host of the LinkedIn Live show Master Connector, is on the show today. He is an inspirational speaker and professional development expert. Steve shares unique strategies and tactics to grow a strong professional network.  He also shares how to be your most authentic self, and how to build more meaningful connections and collaboration.

Connect with Steve: https://10000cards.com/card/steve-spiro

For more detailed show notes, visit https://fitnessbusinesspodcast.com.

 

Dec 6, 2022

As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers.  Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this generation. 

What You'll Learn:

  • 3 Tips for Attracting Boomers Into Fitness Facilities
  • How Baby Boomers Approach Healthy Living
  • The Differences Between Male and Female Baby Boomers' Health and Fitness Routines
  • How to Appeal to Baby Boomers in Your Marketing
  • The Different Generations of Fitness Enthusiasts
  • The Impact of Age on Fitness Motivation and Approach
  • The Impact of the Pandemic on Boomer Fitness Trends
  • The Impact of Price on the Exercise Habits of Older Adults
  • The Benefits of Exercise for Boomers
Nov 29, 2022

Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.

Nov 17, 2022

Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023!

Nov 8, 2022

We launch a new segment called "Industry Current Affairs" with Kaumil Gajrawala from Credit Suisse. In a report Kaumil released in June 2021, it was forecast that the wellness economy – including fitness - could grow 7.1% annually from 2018 to 2024, with many sub-segments growing quite a bit faster. Over part of that time, we’ve had a pandemic, inflation, labour shortages, world leaders turnover, and even the media telling us there is an impending recession.  Find out what Kaumil thinks of our industry from an investors perspective in our first episode of Industry Current Affairs!

Nov 1, 2022

This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness!

It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There are some parallels, but there are also key differences.

Oct 27, 2022

Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast.

Oct 25, 2022

Just in time for your budget planning season! Danielle loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode, Danielle dissects the 7 drivers in business: Price, Volume, Direct Labor Costs, Operating Expenses, Accounts Receivables, Inventory and Accounts Payable. So if you are looking to improve your profits...hit the play button!

Oct 20, 2022

Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch’s lead generation platform helps operators capture leads, automate follow up, track staff performance, and support the new member throughout their entire journey!

Oct 18, 2022

Paul Meldrum stops by the Fitness Business Podcast to drop a few powerful tips on how to become the best possible trainer for your clients' wants and needs. Getting your clients to use a food journal is vital, and learning how to approach your training depending on your clients level is a great place to start. Stop what you are doing, grab a notebook, because I guarantee you will take away a few key points from today's episode.

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