What the new sales process should look like and what skills will salespeople need to adapt to this new process?
Five actions to maximise sales
Shelley Melville, owner of Anytime Fitness in Australia, seems to have found the secret sauce to getting her members to engage in her social media posts. In this episode, she will share with you the ingredients to get your members to engage with what you are posting. Shelley explains that with consistency and a variety of posts, your club can use social media platforms as a strong tool for retention. Recruit your team to help with posts and to find the inspirational stories, within your club, so your members can see that you are real, human and that everyone has a story.
Don't miss this special episode. I guarantee that you will find a few new tidbits to improve what you are posting.
Jarron Aizen is the Founder and CEO of OneFitStop. Jarron is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology to create efficiencies and experiences.
OneFitStop – Frictionless membership management perfect for studios, gyms and multi-location operations.
Their ecosystem enables core membership management, scheduling, payment facilitation and reporting alongside marketing automation and prospect management tools, digital content management including on-demand and live streaming all presented to members in a unified beautifully branded “one-app” mobile experience.
In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia.
A few years in, he was promoted to the Regional Brand Management role for Billabong, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region.
In 2012, his now wife Alicia Pan, floated the idea of opening a lifestyle concept, centred around Yoga. Bringing his passion for branding and a desire to address the existing position of Yoga in the Singapore market, they created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. Peter currently holds down the Managing Director role at Yoga Movement.
CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program.
A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives.
REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members
Ingrid Knight-Cohee has over 25 years of experience in the fitness industry and is a sought-after presenter and consultant. She contributes to individual, business and community health by way of advisory committees, presenting fitness workshops and writing articles for various publications, and volunteering to speak/coach at schools and for sports associations. Ingrid specializes in inspiring clients and communities to optimal health and performance through research-based, cutting-edge programming. Ingrid holds degrees in Human Kinetics (BHK) and Exercise & Health Psychology (MSc.).
Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience.
Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business. Lisa Simone helps her client get free exposure using PR to get in front of their ideal client, and build the awareness, buzz and credibility that gets clients running TO you. When she’s not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga, or shopping at her local farmer’s market.
Simon Flint is CEO of Evolution Wellness, which owns and
operates Asia’s largest network of wholly-owned fitness
A 27-year veteran in the Asia health and fitness industry,
Simon oversees Evolution Wellness’s growth strategy
and expansion, and performance of its portfolio brands
in six SEA markets.
Simon holds a Bachelor of Engineering degree and is
also a Certified Master Performance Coach, a
certification awarded by the International Coaching
Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware.
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. The pair started working out together, customizing and adapting to the unique challenges posed by Travis’ injuries. Through working with Travis and engaging the veteran community, David developed a passion for helping those with life-altering injuries find life-fulfilling adaptive performance training
In part one of today’s episode you will hear from Jose Teixeira, the Head of Customer Experience at SC Fitness in Portugal, then in part two, we speak with Kristen Davis, the co-owner and co-founder of Illuminate Sweat, a boutique fitness studio based in Houston, TX.
In part one of today’s episode you will hear from Rich Hutson, the Business Development Manager for Evolution Wellness and Rich joins us to share 5 Tips for Leading through challenging times.
Then in part two we speak with Christina Sjahli, On-Demand CFO and Cash Flow Catalyst, and Christina shares 3 financial tips that club owners can do during the COVID-19 crisis.
This is the second edition of our COVID19 Mastermind panel.
In this broadcast, our expert panel covers:
1. An update about the COVID19 landscape in their territory USA, Canada, Asia, UK and Australia.
2. Top three pieces of advice based on their area of expertise, those focus areas are Business, Marketing, Customer experience and retention, people and leadership.
In part one of today’s episode you will hear from Kari Saitowitz, the Founder + CEO of Fhitting Room in New York City. Kari shares what it is like to own a fitness club in the epicenter of COVID-19 and what actions her club has taken to keep New Yorkers moving during the crisis. Then in part two we speak with Drew Campbell, the General Manager of ISSN (International Society of Sports Nutrition) based in Shanghai, China. Drew shares his insights on the state of the fitness industry and life overall in Asia during COVID-19.
In part one of today's episode you will hear from Matt Wright, he is the Vice President of Personal Training and Programming at City Fitness and he joins us to talk about their online app THRIVE and their new City Fitness LIVE product. Then in part two, we are joined by Lindsay Bollinger, the General Manager of Brick Bodies Fitness Services, who talks about how she is communicating and training her staff during the COVID-19 crisis.
In part one of today's episode you will hear from Jason Stowell, he is the fitness and membership consultant to JCC's of America and has created a 3 step guide to running effective team meetings online.
Then in part two, our guest is Terry Hawkins, Founder, and CEO of Progress Retail. In the interview, Terry shares advice for owners, managers and employees that have been affected by the circumstances of covid 19. She helps us understand what we need to do, to get out of the Pit and Flip the switch.
In part one of today's episode you will hear from the owner of Field and Function, Chris Lilley about how they are providing live virtual classes and hiring out gym equipment.
Then in part two, I’m joined by Lachlan Creighton, the owner of 3 Anytime Fitness Clubs who shares how he is staying connected with their members and with the community.
Joe De Sena Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.
The Mastermind Panel Solving The Covid-19 Challenges You Are Facing.
Our panel of experts understand the pain you are currently in with compulsory closures, members suspending, grappling with virtual or on-line programming, members cancelling and the numerous staff issues. They'll share their top idea for where you are currently.
They want to help you maximise this 'quiet' time with strategies, plans and actions for post COVID-19.
Darren Jacobson is the Senior Vice President of Instructor Programming for Zumba Fitness LLC based in Miami. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous fitness industry publications. In addition, Darren sits on the IDEA Program Directors Committee, and is an IHRSA industry expert in the field of Personal training. Darren was previously with the Virgin Active Group in South Africa as the Head of Product for their chain of 100 plus Health clubs. Darren is a recognised speaker at most major international fitness conventions including IHRSA, IDEA, CAN-FIT-PRO and FILEX and has presented at conventions across South Africa, Canada the USA and Asia.
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.
Scott Stratten, is the President of Un-Marketing.
Scott is a Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert.
As the president of Un-Marketing, he has transformed how corporations, like PepsiCo, Century 21, Fidelity and Microsoft do business, with radical insights on how to engage better with customers through social and viral marketing.
Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers. Values like trust, authenticity, relationships and service. In 2018, Scott was inducted into the National Speakers Association Hall of Fame.