Mo Hagan is an International Health, Wellness, and Anti-Aging Expert, #1 Best Selling Author & Speaker, and the newly appointed COO of Canfitpro. This week Mo joins us for #TalkingTrends where we discuss 6 key areas - Marketing, Sales, Managing Teams, Retention, Fitness Programming and Professional Development.
CJ Martin is the Founder of Invictus Fitness. C.J. has coached more than 50 individual athletes and dozens of Masters athletes to the CrossFit Games. He has also coached Team Invictus to the CrossFit Games for 10 consecutive years.
Simon Walshaw is the Founder of Grace Curve Consulting, an Australian based business that works with organizations to enhance their culture and grow their leadership capacity. Prior to founding Grace Curve Consulting in 2017, Simon was the manager of Mingara One Fitness, a 4000+ member fitness and aquatics centre.
Jon Canarick is the Managing Director of North Castle Partners the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors. Jon started his career at North Castle Partners as an Associate out of investment banking and played a crucial role in the development of North Castle and many of its portfolio companies. He sits on the Board of Directors of companies including Echelon Fit, Barry’s Bootcamp, Curves, Jenny Craig and SLT to name a few.
Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.
Chris Mooney is Personal Training Performance Coach. In 2016 Chris launched 51FIT with the goal of leveraging his 20+ years’ experience in the industry to help prospective PTs make it through their first 12 months working as a commercial gym personal trainer. His business, 51FIT, has now evolved to offer coaching and mentoring services to established PTs to help keep them focused, accountable and succeed. Further to this, Chris has partnered with Australian based EMF Performance Centres as the PT manager across their 7 and rapidly growing clubs.
Jarron Aizen is the founder One Fit Stop.
He is an entrepreneur immersed in the health and fitness
industry with a passion to leverage technology to create efficiencies
and experiences.
Tyler J. McCall is Instagram and social media marketer and he teaches people how to use Instagram with the intention to grow their community online and grow their business. He focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing, management and community organizing.
Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercise and Sports Science at the University of Florida, Shawn Stewart began his career in the fitness industry in 1994 at Gainesville Health & Fitness in Gainesville, FL. He quickly discovered his passion for values based leadership and the power of company culture.
Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercise and Sports Science at the University of Florida, Shawn Stewart began his career in the fitness industry in 1994 at Gainesville Health & Fitness in Gainesville, FL. He quickly discovered his passion for values based leadership and the power of company culture.
Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing.
Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.
She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference.
Sunil Saha, the Founder and CEO of Perkville. Perkville is the largest rewards platform for the fitness industry.
Sunil started the company to help Small to medium businesses compete with large companies by giving them a powerful, yet affordable program.
He now works with companies of all sizes, primarily in the fitness industry. Prior to founding Perkville, he held product management positions at Yahoo! and LinkedIn.
Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.
Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.
Emmett Williams is the President of Myzone. Prior to Myzone, Emmett built and owned a chain gyms as well as having owned and grown the international sales & marketing company CFM International.
In recent years Emmett was inducted into Fitness Australia’s ‘Roll of Honor’ for his excellence in leadership, and also accepted IHRSA’s ‘Associate of the Year’ award on behalf of Myzone.
Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around the world.
Brook Dixon lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world.
Brook is a Churchill Fellow, previous president of the Australian Smart Communities Association and previous Director of Smart City and Smart Regulation for ACT Government.
Mark ‘s new book Marketing Rebellion: The Most Human Company Wins has already hit number one in both the Marketing and Advertising categories of Amazon.
Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre. During this time, he has built a unique, design-led product development team and culture, who together, create innovative digital fitness experiences.
Dori Nugent the Membership Director at Club La Maison Health and Fitness Club
Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs.
Dori currently serves on the Board of Directors for the mid-atlantic club management association and she is an educational presenter at IHRSA conferences.
Robert Barnes is the Country Manager - Asia Pacific for Higher Logic. He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.
The issue of privacy around the use of data has become increasingly prevalent over the past 12 months. We had the introduction of the GDPR in 2018 and more and more often we are seeing clubs and studios invest in new technology, including the use of biometrics. For these reasons and more, it’s essential that club operators have a good understanding of the privacy guidelines that affect the collection and use of customer data and information
Gemma Anderson the Head of Performance and Growth at Deakin University. She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards. In 2016 she was the recognised by B&T Magazine as the most Influential person in Marketing Under 30.
In this episode:
Common mistakes businesses make when using data for marketing
The most important steps to set up your marketing to make the most of data and technology You Need to Know About Data Driven Marketing
| Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience.Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities. |
Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide.
Elias has over 20 years of sales experience in the service industry and has presented for many organizations including IHRSA the NSCA and Perform Better.
In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness. We will hear about their role, their biggest challenges, their KPIS and advice for others in a similar role. In this episode, we step into the shoes of a Club Manager.