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Fitness Business Podcast: Leadership, Innovation, and Profit

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
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Now displaying: Page 14
May 2, 2019
Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience.Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities.
Apr 30, 2019

Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide.

Elias has over 20 years of sales experience in the service industry and has presented for many organizations including IHRSA the NSCA and Perform Better.

Apr 23, 2019

In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness.  We will hear about their role, their biggest challenges, their KPIS and advice for others in a similar role.  In this episode, we step into the shoes of a Club Manager.

Apr 16, 2019

Tim Oberg is the Founder and CEO of parkrun Australia, the largest participation event in Australia. From humble beginnings on the Gold Coast in April 2011, parkrun now operates in over 350 communities with 750,000 members. 

Apr 9, 2019

Andrea Hovell the co-owner of Healthier Bookkeeping,  an accounting business that caters specifically for the health and fitness industry.  In this weeks episode Andrea takes us through a quick Financial Health Check to ensure we are on top of the key metrics in our business and can be aware of any red flags to look out for.

 

Apr 2, 2019

Julie Creffield, founder of the plus size fitness movement,  Too Fat to Run.  For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mom, she decided to put her community-building skills to work for herself  - turning her blog into a 6-figure business. 

 

Mar 26, 2019

Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. 

Mar 18, 2019

Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.

Mar 12, 2019

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple.

She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com.

This weeks episode is a little different to most, we have split this weeks show into two sections:

  1. Facebook Ad changes
  2. Top Facebook Ad tactics for gym owners and personal trainers.

And heres a tip – right at the end of the interview, Anndrea shares 3 of her favourite digital business tools, so make sure you listen out to todays Fitbizpiration!

Mar 5, 2019

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. 

Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019. 

Mar 1, 2019

Dr Paul Bedford has over 20 years experience working in the fitness industry, including role​s​ as a gym instructor, personal trainer, fitness manager and club manager. ​ ​He has a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of ​his​ PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. ​He then went onto ​develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

Feb 25, 2019

If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show for you.

Trina Gray is the founder of Team Rock Star Fit and the owner of the award-winning Bay Athletic Club in Alpena Michigan.

She is a seasoned presenter and writer for IDEA Health and Fitness Association. She designs and moderates the IDEA World Club and Studio Summit. In 2018 she was recognized as the first-ever IDEA Fitness Leader of the Year.

Feb 19, 2019

Dr Fiona Bull MBE, PhD, Msc. is our special guest for this report on The Global Action Plan on Physical Activity 2018–2030.  During the interview you will hear the 2 main goals of the plan, an overview of the 4 key pillars, we discuss the countries taking part and how fitness businesses and professionals can get involved.

Feb 18, 2019

Eric Hinderberger is the Director - Business Development for First Credit Services.  During the show, Eric shares 7 ways to turn around  sleeping members.  Specifically he shares:

  • The definition of a sleeping member
  • A 5 point check list for identifying them in your club 
  • 7 Ways to turn around your sleeping members
Feb 11, 2019

Sara Kooperman is the CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has launched nine successful MANIA® fitness-professional conventions, over 35 live and online certifications, and over 600 video & CEC projects. 

Feb 4, 2019

Erin Kelly is the Chief Strategy Officer for Brick Bodies . With more than thirty years in the fitness industry Erins career began as a fitness trainer and quickly progressed to group exercise instructor, personal trainer, group exercise director, general manager, VP, COO, & CEO with companies such as Brick Bodies, Star Trac, Schwinn and Les Mills.

Jan 23, 2019

Craig Weber is the author of the bestselling book, Conversational Capacity: The Key To Building Successful Teams That Perform When The Pressure Is On (McGraw-Hill, 2013). An expert on the subjects of conversational capacity and adaptive learning, he helps people, teams, and organizations dramatically improve their performance by treating dialogue as a discipline.

Jan 18, 2019

Jeffrey Gitomer is the Author of 15 best-selling books including the Little Gold Book of YES! Attitude, Little Red Book of Sales Answers, Little Red Book of Selling and many more. He has been elected to the speaker Hall of Fame, he is the Self crowned King of Sales and he is the co-host of the Sell or Die podcast.

Jan 12, 2019

Travis Jones is the Founder and CEO of Result Based Training (RBT) Gyms and the co-founder (alongside his wife Liv Jones) of Think Tank, Attain Digital and If Not Now Then When.

Jan 7, 2019

Ann Marie Barbour the co-founder of Soul Body LLC and Co-Creator of SoulBody Barre, SoulBody Barre “Unhitched” and SoulBody Power group fitness programs.

Ann Marie has been in the fitness industry for over 15 years, and after falling in love with BARRE, and after seeing the benefits of this type of training, she, along with her best friend and business partner Stacey Van-diver created SoulBody LLC, a company offering “boutique style” progressive programming to larger clubs and studios.

SoulBody Barre programming is now in over 80 clubs across the globe including Gold’s Gyms, Goodlife Women’s in Canada, Brick Bodies, Merritt Clubs, Under Armour Performance Centers, YMCAs and more.

Dec 17, 2018

Ryan Mesanz is the Chief Technology Officer of Anytime Fitness. 

Ryan leads a team that includes 60 developers, designers and infrastructure engineers, so unsurprisingly our focus topic for today is technology!

Ryan starts by sharing the tech demands of their customers in 2018, we discuss how Anytime Fitness have created a platform to connect members and coaches with one centralised App and lastly we chat about using data for rewarding loyalty

Dec 17, 2018

This episode is part of the Motionsoft Technology Series with interviews featuring speakers from the 2018 Motiosoft Technology Summit.  Todays special guest is the Director of Member Services for Crunch Fitness, Candace Sweat.  During the episode we discuss leveraging technology for solutions across every area of the business.

Dec 17, 2018

Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness.

His passion is never more evident than when discussing Wexer’s company mission: to help health club operators stay relevant in an increasingly digital world by embracing technology, rather than seeing it as a competitive threat.

 

Dec 14, 2018

Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.

Dec 12, 2018

Raj Sareen is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Sciences, and an MS in Physics, Raj spent much of his academic career focused on learning about the physical world we live in and the universe above.

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