Why should a fitness business be on You Tube?
How to set up a You Tube channel?
When loading a video what should we include in the decryption, tags?
How can we help the Search Engine Optimisation of our videos?
Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.
Topics discussed in this show:
Essential skills that Personal Trainers need to succeed
Tips on Time Management for PT's
Advice about operating on multiple platforms
Ben Coomber is a nutritionist (BSc, CISSN), Coach, speaker and writer. Ben has the UK’s #1 rated health and fitness podcast on iTunes ‘Ben Coomber Radio’. Ben run’s The BTN Academy, an online nutrition education company. Ben also owns Awesome Supplements, a brand offering clarity in the confusing world of supplements. Ben is a sought-after speaker selling out his own public seminars on nutrition, health and personal development alongside speaking at the major UK fitness events.
Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires primarily students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation.
In October 2017, she published her first book, “Permission To Screw Up,” in which she tells the stories of her biggest mistakes in leadership. She hopes to inspire other leaders to share their “perfectly imperfect” stories of success to empower people with the knowledge that even if they screw up, they can still make it.
In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time.
Erik Fisher has been with Social Media Examiner for 4 years where he serves as the social media manager. He is also a podcaster on productivity, producing for the last six years, ‘Beyond The To-Do List’ podcast where he talks with real people who practically implement productivity strategies in their professional and personal lives.
A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operating officer (COO) of Midtown Athletic Clubs. In his role, Brady oversees all areas of business operations for Midtown’s eight locations across the U.S. and in Canada, including the newly opened Hotel at Midtown in Chicago.
During the show, we go behind the scenes of MidTown Athletic Chicago to hear how they have integrated 3rd party brands into the club, how they are able to have these boutique style studios with very distinct individual brands and Jon shares advice for anyone looking to introduce a similar set up in their own facility.
Jim Worthington is the owner of the Newtown Athletic Club, a 250,000 sq ft lifestyle club on 25 acres and Chairman of the IHRSA Board of Directors beginning July 1, 2018. As of May 2018, he has been appointed to the President’s Council on Sports, Fitness and Nutrition along with individuals such as Herschel Walker, Dr. Oz and Bill Belichick.
During this show we discuss,
What will we see on the agenda for IHRSA for the next 12 months
Jim's plans for his appointment on the President’s Council on Sports, Fitness and Nutrition
and we take a look behind the scenes of Newtown Athletic Club
In this weeks show:
Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow through uncertain times by putting their customers at the heart of everything they do.
Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.
In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing
Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland. He is a sales trainer and international speaker and presenter on fitness club sales and marketing. In 2017 Alan was voted onto the IHRSA board of directors.
Later in the show, Pam O'Donnell joins us to chat about The IHRSA Institute 2018.
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.
During this 4 week series you will learn:
24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today’s special guest is the CEO of 24 Hour Fitness, Chris Roussos. Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services. With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act and the impact on business strategy today.
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.
During this 4 week series you will learn:
Michael Piercy is the owner of The LAB in Fairfield, New Jersey.
He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year.
Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master’s degree in exercise science.
DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia’s leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss how to best manage social media in your facility and the importance of implementing a social media policy.
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.
During this 4 week series you will learn:
Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women’s Health, The Washington Post, and CNN.
Peter Docker is the co-author of Find Your Why. He is passionate about enabling people to be extraordinary and inspired by the theory of The Golden Circle, he has collaborated with Simon Sinek for over five years and has the role of Igniter and Implementation Specialist on the Start With Why team. He is dedicated to continuing to learn and share insights into how humans operate, communicate and relate.
What were you doing in 1988? Our guest today completed his personal training course which means in 2018 he celebrates working 30 years in the fitness industry – for some of you listening means he has been working in the industry longer than you have been alive! As of today he has spoken in 19 countries delivering 316 presentations, speeches or key notes to over 180,000 people! Including speaking at Filex in Australia for 19 consecutive years and at IHRSA for 13 consecutive years!
He is Australia’s most awarded industry speaker, coach and contributor:
The 2006 Fitness Australia Presidential Award,
The 2008 Australian Fitness Network Presenter of the Year
The 2008 FitnessNSW Contribution to the Fitness Industry Award and
And in 2011 he was an inaugural inductee into the Fitness Australia Roll of Honour
And why does he do all this? He wants to reduce the health care costs across the globe by having more people move more often in the safest place, health clubs, with the best experts, qualified fitness professionals.
Todays special guest is the Managing Director of Active Management Justin Tamsett.
Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions. A fiery personality, Bond mixes education and entertainment in a straight shooting way to show people the right way to do Facebook advertising.
Jan Spaticchia is the Chairman, CEO and co-founder of the énergie Group. With a widespread reputation for his entrepreneurial flair, leadership and vision, Jan has over 24 years’ experience in the Health, Fitness and Leisure industry.
Ed Delahenty is the Club General Manager of Goodlife Prahran Victoria. He started as a Membership Consultant, progressed to Sales Manager for Fitness First, progressed to Club Manager for Fitness First then Club Manager at FitNFast. Wanted a better understanding of the Fitness side of the business so became a Personal Trainer to further develop skills in the industry and then for the last 4.5 years Club General Manager for Goodlife.
Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.
Over the next 4 shows you will learn:
During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media.
Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world.
Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10,000 people a year through numerous speaking engagements as a keynote speaker, event host and private consultant.
He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over 100,000 followers where he writes about business and life on an almost daily basis.
Thomas is also the creator of the modern training gym concept in the late 1990s, which has led to a complete revolution in the fitness industry. This new gym concept represents the evolution of the industry and this new generation of gym and owner are now the most financially successful fitness businesses in the world.
Due to the over 100,000 people who attended the seminars during the past decade, coupled with the continuing popularity of his books that have sold over 250,000 copies worldwide since first being introduced in 1999, many industry experts feel that Plummer is the most influential person working in the fitness industry today.
He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his “no nonsense” speaking style has kept him as one of the most popular speakers in the world of fitness year after year.
Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.
Over the 4 shows you will learn: