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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and action items to make a difference in your fitness business - no matter the size or role. Since 2015, there has been a weekly show, making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. There are 2 spin off shows: The Value Proposition, where you find out the value industry suppliers bring to your business; and Thinking Ahead, is a show to challenge how we should be doing things in the future. The show is supported by Active Management, MyZone, KeepMe, Hapana, REX Roundtables, ISSA, MX Metrics and Bodymapp
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Now displaying: Page 16
Sep 22, 2017

Amanda Vogel has a Master’s degree in human kinetics and is a certified fitness instructor. She regularly speaks at top fitness conferences--including IDEA World, NASM Optima, canfitpro and IHRSA--where she educates fitness pros on group exercise, social media, fitness writing and blogging.

Sep 19, 2017

Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest at The Olin School of Business at Washington University in St. Louis, and spoken to audiences from coast to coast.

Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to “make it” in New York, and her mission is to teach you how to make it anywhere.

Sep 13, 2017

Carrie Kepple is an entrepreneurial leader with a decade of international and senior level fitness business management. A strategic leader of club business, advocate for women in leadership and expert in opening new clubs and rehabbing failing clubs. Newly appointed to the IHRSA Board of Directors and presently club manager of Les Mills Newmarket in Auckland NZ.
Experience acquired from senior leadership roles held for two global fitness giants – Gold’s Gym International as a former National Director and Les Mills New Zealand and Les Mills International.

During todays show we take a look inside the doors of Les Mills New Market New Zealand, Carrie shares advice for women forging a career in the fitness industry and she gives us 3 tips for progressing through an organisation into a leadership role.

Sep 7, 2017

Lindsey Rainwater is an experienced advisor and consultant to the fitness and wellness industry. She is a published author for Club Solutions Magazine, has been featured on multiple podcasts and many talks at industry events, in 2017, IHRSA recognized her as a “Rising Star”. She is most known for her widely published original content, and consulting on business solutions to industry professionals. Lindsey is also the president and founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry. 

During the show Lindsey tells us about WIFA and what the goals are for the association. We talk about transformational change in the fitness industry, Lindsey gives us her predictions for what the industry will look like in the next 5 years and she shares career advice for all women.

Aug 31, 2017

Terry Hawkins founded People in Progress Global in 1989 after a decade in senior management roles within the apparel vertical. News quickly spread of People in Progress Global’s ability to generate strong results and create a significant shift in the individual learner’s mindset. After leading the business for 21 years in Australia, she relocated to Los Angeles in 2010 to focus on scaling the People in Progress brand in North America. In 2017, Terry transitioned to the role of Chief Creative to focus on her love of researching & creating programming that is optimized for the multi-generational online & live learner. Terry is also an accomplished motivational speaker and best-selling author. During the show we discuss:

  • Challenges and triumphs that come with career changes
  • The affect technology has on the consumer experience
  • Advice for women perusing their career goals
Aug 28, 2017

Shannon Fable is an experienced business and program developer in the health and wellness space. With nearly 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management. 

With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitness and management related DVDs. Shannon is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place. She owns both Balletone® and Sunshine Fitness Resources. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs.

During this weeks show we discuss where to find the best group fitness instructors, how to get more men teaching group fitness, tips for building your group fitness team and advice for instructors wanting to move into management roles.

Aug 24, 2017

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.

Over the 4 week series we cover the following topics:

  • Week 1:  What matters the most when it comes to Retention
  • Week 2:  Trends and Traditions
  • Week 3:  Retention in optional programs
  • Week 4:   Measures of success
Aug 22, 2017

Justin Tamsett has been in the fitness industry since 1988 as a personal trainer, sales person, club manager and multi-club owner. During this show he shares the hottest tips to video live stream for fitness professionals including: Why you should consider doing a LIVE video, How to get people to watch, How to get people to interact , Tips for planning your first live streaming video.

Aug 17, 2017

Paul Brown Mr Retention is known for his ground-breaking work in member retention, exercise adherence and membership growth, he is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. During this show you will learn the must haves of a quality fitness busines and how new clients can attain a level of independence. 

Aug 16, 2017

Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. During the show we discuss: 

  • Lead generation opportunities outside of funnel pages
  • How to connect with prospects using Facebook Messenger
  • How to create a team of all stars
Aug 10, 2017

 

  • Retention tools that have lasted the test of time
  • Whats missing from our current retention programs
  • Tips for improving member retention

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

 

Aug 9, 2017

Daniel is the founder and CEO of 4U Fitness, a personal training studio franchise based in Tampa, Florida. Previously he was a professional hockey player, model, and certified personal trainer originating from Budapest, Hungary.

In 2011, with $150 in his pocket, not speaking english and nothing else to his name, he moved to the U.S. after two events changed his life forever. Daniel lost his grandparents to obesity and suffered an injury severe enough to close the door to any potential future in hockey. Instead of letting it shatter his world, Daniel discovered a new purpose in life and decided to pursue a dream to change the world by reducing obesity, one person at a time.

Aug 3, 2017

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.

In this first episode of the Intensive Series on Retention, you will learn: 

Where most health and fitness businesses go wrong

What businesses would most benefit from a focus on retention

How to identify which members need retention attention

Aug 2, 2017

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world.

Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age.  During the interview he shares 

  • His 4 step path to becoming Known
  • Considerations for building your personal brand 
  • The importance of finding a unique point of difference
Jul 26, 2017

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training.  In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals. 

Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores.  This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue.   We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer.

Jul 18, 2017

Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pros in the US and Canada. She's helping fitness professionals earn their worth in the industry and live a life of purpose and freedom without burnout.

During this weeks show Trina shares best practices of club management, we discuss qualities of great leaders and she shares the 3 questions you need to ask to identify your ideal customer.

Jul 11, 2017

Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year. 

Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses

As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO)

Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible.

What you will learn:

  • Steps to getting started with Pay Per Click Advertising
  • How to use Google Ad Words Express
  • Tips for Facebook advertising
  • How you can use pixels to build your list for retargeting
Jul 4, 2017

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in of private training. In 2010, Stevenson Fitness morphed into a true phenomenon, boasting a sterling reputation and the prominence of a 7,500 square foot, full-service health club. Currently, Stevenson Fitness helps more than 2,000 achieve their fitness goals. Membership retention rates are consistently more than 70%, and more than 40% of the business revenue is generated from ancillary services. In addition, member participation in group exercise classes and small group training continues to flourish.

Stevenson Fitness thrives because of customer service. The well-trained staff, immaculate facility, and top-notch equipment promote the company’s mission statement: at Stevenson Fitness, “Everyone leaves feeling better than when they arrived.” The club’s consistently impeccable customer service was quantified by an NPS study run by IHRSA and The Retention People in 2012. Stevenson Fitness had the highest NPS in the industry (77), and is now consistently in the low 90s (at the time of the study, the average score for health clubs nationwide was 44).

With his expertise in customer service and experience, Chris shares insights into the 3 stages of their 90 day on-boarding program and he gives tips on how you can improve your Net Promoter Score.

Jun 27, 2017

Sarah Robb O’Hagan is the CEO of Flywheel, who has held previous leadership positions at Equinox, Gatorade, Nike, and Virgin. 

In her book, EXTREME YOU: Step Up. Stand Out. Kick Ass. Repeat, Sarah draws unconventional insights and kickass lessons from her own personal and professional experiences, including getting fired twice in her twenties on her way to turning around a five-billion-dollar sports drink business.

During this weeks show you will learn:

  • How career challenges can turn into amazing opportunities
  • What it means to play your specialist game
  • How to stay focused and not be distracted by the competition
Jun 21, 2017

Luke Carlson is the founder and CEO of Discover Strength in Minneapolis, Minnesota. He first appeared with us on show 91 when he talked about identifying your core purpose. In this show Luke gives us insights into what it means to lead with vision, he shares key questions every leader should ask and how to succinctly plan your short, medium and long term goals. 

 

Jun 14, 2017

Justin Tamsett has spoken to over 172,500 people face to face, delivering 291 presentations over 18 years. This year, he has trained in a different fitness business model every week as a casual visitor to get the true consumer experience. JT has conducted 168 meetings for the Industry Leaders Roundtable for club owners and personal trainers in Australia and the US.

 During todays show you will learn the 7 C’s to building a winning team.

Jun 7, 2017

Lisa Simone Richards is a visibility strategist for health, fitness and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out. 

During the show we chat about: 

How to make yourself stand out in a crowded fitness market 

We learn about the term 'Copy Stalking' and how you can use it to speak your clients language 

How to succinctly communicate what we do, when speaking with our ideal customer 

May 30, 2017

This week we officially kick off the celebration of two years of The Fitness Business Podcast and to mark the occasion, We've invited back some of our most popular guests, starting off with the bestselling author of eight books, one of the world’s most respected thought leaders on sales, leadership, and customer experience and a sales acceleration specialist  - Jeb Blount. Jeb has just released a new book called Sales EQ and during todays show, you will learn • How a membership sales consultant best use Sales EQ in their role • Jeb shares his top tips on becoming an Ultra High Performer in your business • and we discuss 6 key tips to developing self-awareness. Also, to celebrate our second birthday we are introducing a new segment to the show called In The Trenches where we chat to owners, managers and staff across the globe who are doing cool stuff in their businesses. Todays guest for In the trenches is Program Development & Social Media Director for Brick Bodies – Gabriella Waters, and we chat about some great ways to get your team and members involved in creating social media content for you.

May 23, 2017

Allison Flatley has been committed to the health and fitness industry for 30 years. Over the years, Allison has held every position from a nutrition specialist running the juice bar, group exercise instructor, personal trainer, activities coordinator, club manager, corporate fitness consultant to executive leader. Most of her career, Allison focused on building, operating and growing corporate, commercial, government and hospital-based fitness and wellness programs throughout the United States. For 14 years, she shared her industry knowledge and experience as an adjunct professor at American University, teaching the Fundamentals of Health Promotion as part of the Sports Administration graduate program. Today, Allison enjoys presenting and mentoring future industry leaders and helping businesses grow.

During todays show, you will learn:

• Allison’s 6-Step Daily Success System
• How to improve your skills as a leader
• Advice for women forging a career in the fitness industry

Also, later in the show Trina Gray joins us to talk about the IDEA World Convention coming up in July in Las Vegas.

May 17, 2017

Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results. 

During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget! 

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