Emmett Williams is an entrepreneur and leader in the health and fitness industry who has turned around an international marketing company located in Australia, built or purchased 7 health clubs, and helped create a commercial gym equipment distribution company.
Five years ago, Emmett relocated to the United States to co-found the international wearable technology start-up MYZONE INC. For anyone that's not familiar with MYZONE, it is a wearable heart rate based system that uses wireless and cloud technology to monitor physical activity.
As MYZONE approaches its 6th anniversary the business has progressed from a startup technology company to a market leader in the commercial fitness niche.Emmett, just a few weeks ago, was entered into the Fitness Australia Roll of Honour.
During this interview, Emmett talks to us about technology – specifically how technology and data can come together to help drive customer connection, member engagement and growth for fitness business owners.
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In 2002, Chuck Runyon revolutionized the fitness industry when he and Dave Mortensen co-founded Anytime Fitness.
For his unprecedented and unique contributions to the fitness industry, in 2009, Chuck was honoured as the “John McCarthy Industry Visionary of the Year” by the (IHRSA).
More recently, he was honoured by Chief Executive magazine with its inaugural “Leadership” award for his commitment to investing in people and relationships. Under his leadership, Anytime Fitness has earned numerous industry accolades, including:
• “The #1 Top Global Franchise”
• “One of America’s Most Promising Companies”
• “The Fastest-Growing Fitness Club in the world”
• “The Best Place to Work in Minnesota”
During this interview, Chuck shares his experience on staying focused in a busy environment, he talks about the importance of the people in our businesses and he tells us the key traits to be a great leader.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, "WHY MOTIVATING PEOPLE DOESN’T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing," Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples.
Susan is dedicated to providing leaders around the world with a cutting-edge framework, dynamic model, and pragmatic course of action to shape workplaces where people flourish while producing sustainable results.
Susan is a professor in the Masters of Science in Executive Leadership program for the University of San Diego. She is a global speaker, consultant, trainer, and coach. She is also the author of by-lined articles, peer-reviewed research, and six books, including the bestselling "Self Leadership and The One Minute Manager" with Ken Blanchard.
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Jay Baer, CSP (certified speaking professional) is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including "Hug Your Haters."
Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other education resources for business owners and executives.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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This week's guest is the editor of Health Club Management Magazine – Kate Cracknell. She joined the company in 2006 and has led the magazine to become a leading title for the health and fitness industry around the world.
During the interview, Kate shares why its so important to keep your customer front of mind. She tells us what Brexit means for the UK fitness industry, she challenges clubs on how their interacting with members and connecting with the inactive community, plus she gives us some insider tips on how to get PR for your business.
Also during this week's show we have a very special announcement and we have next week's guest, Jay Baer join us for a round of Quick Fire Five!
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Rasmus Ingerslev is an experienced fitness industry entrepreneur with an international footprint. He has multiple successful start-ups and exits behind him, including two of Denmark’s largest health club groups (fitness dk and Fresh Fitness). He has been pointed out as one of the top CEOs in Denmark and is a recipient of the IHRSA European Club Leadership Award.
On a board level, Rasmus serves as Chairman of IHRSA as well as REPEAT and Executive Vice Chairman of Wexer Virtual, a company he founded, which supplies video based group exercise and cycling classes to the majority of the top 25 health club groups globally. He has also served as Vice Chairman of one of Europe’s largest club groups and Chairman of Exerp, who supplies an ERP system to numerous leading health club groups.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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John Lee Dumas is the founder and host of EOFire, an award winning podcast where he interviews today's most successful entrepreneurs 7-days a week. JLD has interviewed over 1200 entrepreneurs and EOFire generates over 1 million monthly listens.
John's latest project is The Freedom Journal - a gorgeous leather bound journal that guides you in accomplishing your #1 goal in 100 days. Launched on Kickstarter, it raised $453K in 33 days and became the #6 most funded publishing project of all time. You can learn more at TheFreedomJournal.com.
During today's show, JLD shares his key takeaways on topics including social media, marketing, managing your team, leadership, entrepreneurial spirit and balance. He tells us about his passion project, The Freedom Journal and we talk about why you shouldn’t be afraid to give away free content.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years of experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged. Rachel is the founder of The Healthy Brand Company and she talks to us about what we need to consider when developing our brand.
Also during this week's show, we have Pam Kufahl from Club Industry telling us about this year's show and this week's Quick Fire Five features none other than John Lee Dumas from Entrepreneur on Fire!
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Phone: +61 2 9484 5501
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Over the past 12 months we have come across some amazing stories of business owners who have raised money for charities or increased awareness about causes that are important to them. We frequently hear about fitness businesses that want to do something to give back to their local community or a charity, but sometimes it's hard to know where to start or what to do.
In this week's show, we hear from two businesses – One on One in the USA and Onward Fitness in Australia. Both have approached community support in a unique way and both have made an incredible difference in people's lives.
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Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Jason Kelly is the New York Bureau Chief of Bloomberg and oversees more than 1,200 journalists. During his time there, he's written about topics ranging from semiconductors to economic development during the war in Afghanistan. But today's focus is all around his latest book, "Sweat Equity: Inside the New Economy of Mind and Body." During the interview, we talk about how to connect with Millenials, and Jason tells us his thoughts on the future for different business models in the fitness industry. He also gives us some insights into reaching different markets including high end corporates and the currently in-active community.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he’s developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development.
NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Andrew Simmons is the Founder and CEO of Vision Personal Training which has 53 locations in Australia and New Zealand. Andrew was voted National Personal Trainer of the Year in 2003 and his original studio in Caringbah was awarded National PT Studio of the Year in 2010. He holds a degree in Exercise Science and has been presenting regularly at international fitness and business conventions since 1995. Andrew is the author of 2 books, “Fat Loss Take Control” and “Ready Set Go – 3 Steps to Better Health.”
During this show we discuss:
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Tema Franks is a best-selling author and has worked in customer experience, marketing, and usability testing for over three decades.
In 2001 she founded Web Mystery Shoppers, the world’s first company to test omnichannel customer service: web, phone, chat, email and in-store. Using social media techniques before social media existed, she built a database of 75,000 “mystery shoppers” worldwide. Clients have included Bank of America, Expedia, the Royal Bank of Canada, government departments, businesses and non-profits of all sizes.
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Phone: +61 2 9484 5501
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Adam Robinson is the co-founder and CEO of Hireology (www.Hireology.com), where he's on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management.
During the show we discuss:
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. JT has recently started a weekly Facebook live segment called, JT in the Raw! During the show, he tells us about JT in the Raw and explains why videos are such a powerful tool to connect with your clients. We also discuss qualities of a great leader and he shares some research with us that you can use with your business and your teams.
Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he’s developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development.
NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015.
During the show Sean tells us key factors in running a successful business, plus he takes us through a step by step exercise to identifying our ideal customer.
Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Vickie Saunders is fast becoming the world's leading expert in athlete sponsorship. She empowers individuals and organisations with the knowledge and skills to create and manage valuable, effective and sustainable sponsorship. Her work has been commissioned by the International Olympic Committee, and her clients include the Australian Institute of Sport, Team GB, Deloitte and many individual athletes, as well as local and global companies who sponsor athletes.
During the show we talk about - what a sponsorship consultant does, how you can partner with other businesses to gain sponsorship for your brand or say for an in-club challenge, plus steps to fostering relationships and building the network around your business.
Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. It's been a few months since our last catch up, so this week's show is a little bit of a mixed bag. We chat about a marathon, snapchat, email marketing and role play - there is lots of ground to cover!
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Men in Fitness that we’ve had as guests on the show over the past few months.
From Show 42, Mike Arce from Loud Rumor talks about Facebook advertising. Then from show 48 JT from Active Management updates us on what brands consumers are supporting and how brands are turning the tables on consumers. Next Adrian Antigua from Gainsville Health and Fitness shares insights on small group training and finally Jeb Blount shares the 5 most important questions asked in sales.
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Phone: +61 2 9484 5501
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This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Women in Fitness that we’ve had as guests on the show over the past few months.
We start with Show 45, when An Coppens talks about how to engage members with gamification. From show 47, we have Mo Hagan from GoodLife Fitness and CanFit Pro who tells us what group exercise will look like in 2021. Last, but not least, we have Petra Kolber from Moving to Happiness. Petra appeared in show 53 and in this best bit, we tune in to when she is talking about the principals of goal setting.
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Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients.
During this show she shares tips on where to start, how often to pitch stories, how to get published and how to get FREE publicity! All that and much more!
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3.
Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.
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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.
Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.
Casey first appeared in show 31 when we talked about sales processes; how to ask for referrals, sales tips for PTs and what areas fit biz owners need to focus on to improve sales.
This time, Casey talks us through the journey of a sales person, from hiring to managing to training and to performance management plus more!
Also, later in the show, we hear from Tom Kalka from Sargents Fitness concepts, a regular listener of the show and huge advocate of the power of podcasts.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Tim Keightley is an experienced visionary leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his ‘ONE Team’ philosophies.
Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.
Tim first appeared in Show 25 when we talked about recruiting personal trainers, evaluating their performance and keeping them motivated. This time, we discussed how to keep PTs in your business for longer, the major challenges facing fitness businesses in 2016 and what trends we will see in the industry in the year ahead.
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Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about:
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