A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada.
Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership and, was named as one of Canada ’s 20 Most Influential Women in Sport and Physical Activity in 2014.
Most recently, Mo was acknowledged by IHRSA with the ‘Woman Leader Award’ in honor of Julie Main. Mo is a published author and a regular contributor to consumer magazines and on-line publications including the Huffington Post.
In this week's show, the focus is on Leadership. Mo talks about the evolution of leadership and culture in the fitness industry, she explains Leadership through serving others and gives us tips and examples on how to lead this way.
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An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. During the show, An explains exactly what Gamification is all about, what it means for fitness business owners and professionals, how to get started, and how you can take advantage of 2016 – the Olympic year, to introduce gamification into your business!
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Lexie Griffiths is a world-renowned speaker, inspirational coach and creator of The Sizzle Box! During this week's show, Lexie talks about Leadership and Team Culture. She gives tips on developing love within your teams and shares how to increase retention within your fitness business.
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This week's show features Justin Tamsett from Active Management. JT talks about creating a customer experience, status within our businesses and the importance of personalisation for our members. He also gives us a 3 step action plan for getting started with rewarding status within your business.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Mike Arce is the founder and CEO of Loud Rumor internet, marketing and advertising agency based in Scottsdale, Arizona. Mike shares advice about Facebook advertising, lead pages, sales funnels, lead quality versus quantity plus Mike shares his top 3 tips on where to start with your online marketing.
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Email: info@activemgmt.com.au
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Today's show is The Best of the Boys! It brings together the best bits of advice, information and entertainment from some of our amazing guests on the show over the past few months.
Show 22 – JT from Active Management tells us what we need to know about our customers and creating your Avatar.
Mike Michaelowitz from Show 24 tells us about the Profit First Formula and how we can work it out for our own businesses and Mike shares his top 3 pieces of advice for Fitness Business Owners.
In show 25 Tim Keightly gives us his top tips for keeping Personal Trainers motivated and what we should look for when recruiting personal trainers.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Today's show brings together the best bits of advice, information and entertainment from some of the AMAZING Women in Fitness that we have had as guests on the show over the past few months.
Show 21 – Robbie Kellman Baxter, the author of The Membership Economy talks about why the first 30 days is so critical in building behaviors.
Show 27 - Christine Thalwitz from the ACAC with advice on how to go about planning a charity campaign.
Show 31 - We have the incredible Casey Conrad who talks about what areas fitness business owners need to focus on to improve their business.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Lisa Maltman, recently launched a business called The Sleep Connection. With a professional background in Corporate and Sleep Health, as well as her personal experience, Lisa shares insights into the impact sleep has on all aspects of our lives, our business, our teams and our clients.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.
During this show, JT updates us on some recent gym visits, customer experiences he has had and some great books he has read! Also during this week's show, we hear from Ryan Hogan, the CEO of Australian Fitness Network, who tells us all about FILEX 2016.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Will Phillips is the founder and CEO of REX Roundtables. Over the past 45 years, Will Phillips has consulted with about 800 organizations in 34 industries. He is an avid reader of management/business books, magazines and specialized journals, and as you will hear in today's interview, Will has a knack for extracting significant information and observations and translating and applying it in the fitness industry.
During today's chat, Will updates us on his role with REX, talks about the latest changes in the fitness industry over the last 12 months, and shares some new strategies being introduced into REX, He also tells us about a heap of great business books to check out!
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.
During this week's show, Sean shares his tips on copywriting, steps from opt-in to content delivery and keys for asking for the Sale.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.
During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience online, and we chat about the importance of blogging!
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into the IHRSA Board of Directors.
During today's interview, we discuss the wellness business model, keys to having a great team, how Newtown Athletic Club is contributing to the community and Jim shares his top three tips for career success.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon.
During the interview, Michelle talks about how our interactions from physical activity constructs our meaning for exercise, what she means by the depletion of will power, the self-determination theory, framing behavior, tips for helping clients stick to exercise, and how gamification can help clients fuel their desire for more exercise.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Jodi Rumack is the President & CEO of Personal Training Mentors, and she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own group of clubs.
Since 2005, she has interviewed, hired, trained and managed over 1000 Personal Trainers and Managers – so you can understand why we focus the interview on where to find great people and how to hire them, systems for choosing the right person plus her top tips for training and goal setting. If you have a team, or intend on building a great one, then this is a must listen interview for you.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications.
During today's interview we talk Sales, Sales, Sales!! We ask Casey about key numbers and benchmarks for sales people in our facilities, and necessary skills all MC’s should have. We also talk to script or not to script referrals and Casey gives us her top tips for helping PTs close more sales.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential communities, and specialty recreational facilities.
During the interview, we chat to Molly about women in leadership roles, the importance of working with a mentor or coach, the role experience plays in long term success, advice for new people starting in the industry, plus Molly shares advice on how to succeed in your company and career.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner.
She’s a West Coast Cycling Master Trainer at Equinox and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles Times. And if all that’s not enough - she just got named the IDEA Fitness Instructor of the Year for 2015!!
During the interview we chat to Amy about her first big break, keys to building a great brand, the importance of social media and what advice she has for others who want to grow their profile and build a fitness empire.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.
During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.
During this week's interview we talk to Bill about:
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best.
Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this week's interview, we talk to Chritsine about the campaign that ACAC run each year to support charity, what it's all about, what they have achieved, how it works for the charities and for their business. Then we talk specifically about how others can do something similar, when we ask her:
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Tim Keightley is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies.
Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.
As an expert on Personal Training, we ask Tim how to keep a personal training department motivated, what numbers a PT should be evaluated on and 3 tips for growing a PT business.
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of "Profit First, The Pumpkin Plan" and "The Toilet Paper Entrepreneur." He's a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC.
Today Mike travels the world as entrepreneurial advocate. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.
During today's show, Mike talks to us about his book "Profit First," in which he give us details on the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating — will become permanently profitable.
Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Debora Warner is the president and CEO of Mile High Run Club. A niche fitness business that caters to runners, both new and experienced. They promote themselves as the first dedicated studio for running, and it's based in the heart of NYC. Debora herself has coached hundreds of runners over the past several years, she is an RRCA Certified Running Coach as well as an ACE Certified Group Fitness Instructor and lifetime endurance athlete.
Mile High Run Club is an example of how a passion can turn into a profitable business and throughout this interview, Debora shares some of her key secrets to success and the exciting plans for the future of Mile High Run Club.
Visit: ActiveMgmt.com.au
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
In this week's show, JT from Active Management shares some new research about the role of people in our business. He asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses.
We then dive into demographics and how we can no longer assume that traditional segmentation is relevant and, as a result, he gives us insights on what we need to do to better understand our customers.
Also in this week's show, we hear from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.
Visit: ActiveMgmt.com.au
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt