In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness. We will hear about their role, their biggest challenges, their KPIS and advice for others in a similar role. In this episode, we step into the shoes of a Club Manager.
Tim Oberg is the Founder and CEO of parkrun Australia, the largest participation event in Australia. From humble beginnings on the Gold Coast in April 2011, parkrun now operates in over 350 communities with 750,000 members.
Andrea Hovell the co-owner of Healthier Bookkeeping, an accounting business that caters specifically for the health and fitness industry. In this weeks episode Andrea takes us through a quick Financial Health Check to ensure we are on top of the key metrics in our business and can be aware of any red flags to look out for.
Julie Creffield, founder of the plus size fitness movement, Too Fat to Run. For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mom, she decided to put her community-building skills to work for herself - turning her blog into a 6-figure business.
Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape.
Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.
Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple.
She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com.
This weeks episode is a little different to most, we have split this weeks show into two sections:
And heres a tip – right at the end of the interview, Anndrea shares 3 of her favourite digital business tools, so make sure you listen out to todays Fitbizpiration!
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.
Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.
Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager. He has a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.
If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show for you.
Trina Gray is the founder of Team Rock Star Fit and the owner of the award-winning Bay Athletic Club in Alpena Michigan.
She is a seasoned presenter and writer for IDEA Health and Fitness Association. She designs and moderates the IDEA World Club and Studio Summit. In 2018 she was recognized as the first-ever IDEA Fitness Leader of the Year.
Dr Fiona Bull MBE, PhD, Msc. is our special guest for this report on The Global Action Plan on Physical Activity 2018–2030. During the interview you will hear the 2 main goals of the plan, an overview of the 4 key pillars, we discuss the countries taking part and how fitness businesses and professionals can get involved.
Eric Hinderberger is the Director - Business Development for First Credit Services. During the show, Eric shares 7 ways to turn around sleeping members. Specifically he shares:
Sara Kooperman is the CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has launched nine successful MANIA® fitness-professional conventions, over 35 live and online certifications, and over 600 video & CEC projects.
Erin Kelly is the Chief Strategy Officer for Brick Bodies . With more than thirty years in the fitness industry Erins career began as a fitness trainer and quickly progressed to group exercise instructor, personal trainer, group exercise director, general manager, VP, COO, & CEO with companies such as Brick Bodies, Star Trac, Schwinn and Les Mills.
Craig Weber is the author of the bestselling book, Conversational Capacity: The Key To Building Successful Teams That Perform When The Pressure Is On (McGraw-Hill, 2013). An expert on the subjects of conversational capacity and adaptive learning, he helps people, teams, and organizations dramatically improve their performance by treating dialogue as a discipline.
Jeffrey Gitomer is the Author of 15 best-selling books including the Little Gold Book of YES! Attitude, Little Red Book of Sales Answers, Little Red Book of Selling and many more. He has been elected to the speaker Hall of Fame, he is the Self crowned King of Sales and he is the co-host of the Sell or Die podcast.
Travis Jones is the Founder and CEO of Result Based Training (RBT) Gyms and the co-founder (alongside his wife Liv Jones) of Think Tank, Attain Digital and If Not Now Then When.
Ann Marie Barbour the co-founder of Soul Body LLC and Co-Creator of SoulBody Barre, SoulBody Barre “Unhitched” and SoulBody Power group fitness programs.
Ann Marie has been in the fitness industry for over 15 years, and after falling in love with BARRE, and after seeing the benefits of this type of training, she, along with her best friend and business partner Stacey Van-diver created SoulBody LLC, a company offering “boutique style” progressive programming to larger clubs and studios.
SoulBody Barre programming is now in over 80 clubs across the globe including Gold’s Gyms, Goodlife Women’s in Canada, Brick Bodies, Merritt Clubs, Under Armour Performance Centers, YMCAs and more.
Ryan Mesanz is the Chief Technology Officer of Anytime Fitness.
Ryan leads a team that includes 60 developers, designers and infrastructure engineers, so unsurprisingly our focus topic for today is technology!
Ryan starts by sharing the tech demands of their customers in 2018, we discuss how Anytime Fitness have created a platform to connect members and coaches with one centralised App and lastly we chat about using data for rewarding loyalty
This episode is part of the Motionsoft Technology Series with interviews featuring speakers from the 2018 Motiosoft Technology Summit. Todays special guest is the Director of Member Services for Crunch Fitness, Candace Sweat. During the episode we discuss leveraging technology for solutions across every area of the business.
Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness.
His passion is never more evident than when discussing Wexer’s company mission: to help health club operators stay relevant in an increasingly digital world by embracing technology, rather than seeing it as a competitive threat.
Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.
Raj Sareen is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Sciences, and an MS in Physics, Raj spent much of his academic career focused on learning about the physical world we live in and the universe above.
|Meredith DePersia oversees the Human Resources function for Active Wellness. She leads a passionate team of HR professionals responsible for employee relations, benefits, recruitment and compliance. Meredith joined Active Wellness in March 2014. Prior to Active, she was the Vice President of Commercial Clubs at Club One, serving in leadership roles such as General Manager, Regional Manager and Director of Operations throughout her 11-year tenure. She has been a featured speaker on employee management for IHRSA and a resource for industry publication articles such as Club Solutions Magazine and Club Business International. She holds a Bachelor of Science in Human Nutrition, Foods and Exercise, a Master of Science in Exercise and Health Promotion and a Senior Professional in Human Resources (SPHR) certification.|
Since joining Excel Fitness as the Director of Strategy, Jeff Helfgott has been responsible for scaling the people, process and technology to support its growth from 18 clubs to 62 Planet Fitness clubs across six states. Prior to Excel Fitness, Jeff was an Army combat arms officer before assuming technology and strategy roles at USAA, McKinsey and a variety of start-ups.