Mike Beeney is the Director of Myzone Asia Pacific, a wearable technology company who work with over 6,000 facilities across 65 countries. Mike holds a Masters degree in exercise and health sciences and has worked in the health and fitness sector for over 20 years both in the UK and across the Asia Pacific region.
During this episode Mike talks us through the current landscape of wearable tech in the fitness industry, what the future looks like plus how wearables can enhance member retention and adherence.
Katie Bossie is the Senior Business Manager, Health & Fitness for Listen 360. She joined the Listen360 team in 2015 and oversees business development and service delivery of Listen360's member feedback and reviews management system for all health and fitness clients. Having worked with clubs and studios of all types and sizes, Katie is keenly suited to share insights and best practices on what drives member loyalty in the health and fitness industry.
Before launching her own company, FORTË, Lauren Foundos spent a decade working on Wall Street, with the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland.
David Steel is the Chief Viral Officer of Sneeze It, a division of The Steel Method. In his role, he educates companies on how to attract prospects, build a lead pipeline, and convert those leads into customers. He is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.
Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System.
Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions.
Amanda joins us in this episode to talk about conversational selling on Facebook.
Josh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS is the most trusted and fastest growing business association, dedicated to current and aspiring fitness owners.
Josh has been featured in all major news outlets and is a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, and ZUMBA.
Mike Jesowshek is a Certified Public Accountant with both a Bachelor and Masters in Accounting. He is the founder of JETRO and Associates, a cloud based accounting firm. Mike has a strong passion for technology as his firm helps provide digital accounting, bookkeeping, tax and payroll solutions for small business owners. With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally. In this show Mike shares Tax and Accounting Advice every fitness business owner and fitness professional needs to know.
Sue Richard has excelled in the fitness industry for over 20 years. Through her various roles as a Personal Trainer, Group Fitness Instructor, Team Trainer and Club Manager she has inspired thousands of health club members towards incredible results. Sue currently owns her own health and fitness club and is the co founder of TRIBE Team Training.
Brian Zehetner is an accomplished registered dietitian and strength and conditioning coach with 20 years of experience in the health and fitness industry. He is currently the Director of Health and Fitness at Planet Fitness World Headquarters and is the former Chief Science Officer at Anytime Fitness Corporate.
Robert Gerrish is a Venture Strategist and he supports individuals starting, growing, fine-tuning or exiting their business.
This episode is perfect for new Personal trainers and fitness professionals. Robert takes us through the steps to ensuring there is a market out there for your business idea, how we best ensure we have our service offering right, the steps to create our ideal client profile and the 3 most important things a fitness professional should do to succeed as your own boss.
Randy Hetrick is Founder and CEO of TRX. Over the past three decades he has built a record number of unique accomplishments including: collegiate athlete, 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and growth company CEO whose company earned multiple placements on Inc. 500 Fastest Growing Companies List and Outside Magazine Best Places to Work list.
He earned a bachelors degree from the University of Southern California; a master degree from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business, where he is a contributing lecturer on entrepreneurship, branding and leadership.
James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers, but also services fitness professionals with educational events, certifications a print magazine and online community.
Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business.
This show is perfect for Personal Trainers who want to start their online PT business, heres what we discuss:
Josh York is the Founder & CEO of GYMGUYZ, an in Home Mobile Personal Training franchise company, headquartered in Plainview, NY. Since its inception in 2008, Josh has been valued for his hands-on leadership style growing the business and profitability to more than 10,000 clients, over 150 employees and a fleet of vans in less than 5 years. Today GYMGUYZ is the fastest growing franchise brand with over 200 locations in 28 states and 3 countries.
Henna Inam is the CEO of Transformational Leadership Inc. She is an executive coach to C-level leaders who are creating transformation within organizations. She helps them transform from within, to create cultures of innovation, trust, and inclusion. Henna has more than 20 years of experience in marketing, finance, and sales and has lived or worked in seven countries across four continents. She is the author of Wired for Authenticity, which won Leadership Book of the Year 2016. During this episode you will learn:
Frank Nash is the owner of STRONGER Personal Training. For the past 20 years Frank has been committed to achieving excellence in the field of Fitness Training and Performance Enhancement. He is an experienced fitness business owner, best Selling Author and International Speaker. During the interview we discuss:
Joey Gonzalez is the CEO of Barry’s Bootcamp. Barry’s is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement. In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retail and how it has grown to become an important and profitable part of the business.
In this weeks show we discuss 3 Ways to make more Revenue in your Fitness Business, How to increase your prices each year, Tips for getting new members into your club. Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. Results Fitness was named one of the top ten gyms in the United States by Men’s Health Magazine three years in a row and was voted a Best Gym by Women’s Health Magazine in 2011.
How can we use pricing psychology to influence consumer behavior?This weeks expert guest is Mike Arce the Founder and CEO of Loud Rumor, the fitness & wellness industry's leading source for lead generation. Mike is also the host of the GOAT Show - a podcast that interviews those who are arguably the Greatest Of All Time at what they do.
Amy B Thompson is a national account executive for Les Mills USA, she is experienced in leading operations, sales, training and programming for her own studio, several multi-club fitness chains and franchise fitness brands.
Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ
Mastery. He has two books. Journey Fitness. And 52 Amazing Journeys. His most recent
accomplishment is becoming a franchisor and he is far from an overnight success. Travis
had to overcome a decade of incarceration to get to where he is at.
Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center, in May 1986.
Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), and the co-founder of Scriptor Publishing Group.
Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry’s most eccentric gym, and Business for Unicorns, a company that helps awesome humans become successful entrepreneurs.
Zack Bell is a wellness professional, coach, and educator. During this episode Zack shares: the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI's for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business.
Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.
Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
During his interview on The Fitness Business Podcast, we focus on The Obstacle Is the Way in which Ryan shares stories and strategies on how to turn even the most insurmountable obstacles into advantages.
Ryan is the Key Note speaker for the 2018 Athletic Business Show https://www.abshow.com/