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The Fitness Business Podcast

THE Fitness Business Podcast is the #1 podcast to help any size and any variety of business in the fitness industry. With a goal to provide profound insights to help your fitness business you will be guaranteed amazing interviews every week full of ideas, strategies and insights to help you. If you are in health club management or personal training business ownership/management you will truly benefit. All of this hosted by the amazing Chantal Brodrick.
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Now displaying: Page 7
Feb 15, 2018

During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media.

Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world.

Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10,000 people a year through numerous speaking engagements as a keynote speaker, event host and private consultant.

He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over 100,000 followers where he writes about business and life on an almost daily basis.

Thomas is also the creator of the modern training gym concept in the late 1990s, which has led to a complete revolution in the fitness industry. This new gym concept represents the evolution of the industry and this new generation of gym and owner are now the most financially successful fitness businesses in the world.

Due to the over 100,000 people who attended the seminars during the past decade, coupled with the continuing popularity of his books that have sold over 250,000 copies worldwide since first being introduced in 1999, many industry experts feel that Plummer is the most influential person working in the fitness industry today.

He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his “no nonsense” speaking style has kept him as one of the most popular speakers in the world of fitness year after year.

Feb 15, 2018

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

Over the 4 shows you will learn:

  1. Recourses to improve your knowledge around financial management
  2. Tips for improving cash flow in your business
  3. Strategies to reduce expenses
  4. How to stick to your New Year financial resolutions
Feb 13, 2018

In this weeks show special guest Emma Barry talks about the key lessons we can learn from boutique studios. 

Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox; Emma has inhaled senior roles in programming, product development, global training, and people & culture. Emma is fluent in what happens NEXT in fitness.

Feb 8, 2018

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

Over the next 4 shows you will learn:

  1. Recourses to improve your knowledge around financial management
  2. Tips for improving cash flow in your business
  3. Strategies to reduce expenses
  4. How to stick to your New Year financial resolutions
Feb 6, 2018

In this weeks show:  Questions to ask yourself at the start of a new year, Bad habits to avoid, Maintenance versus Progress tasks, Tips for finding focus and avoiding distraction. Greg Sellars work in the fitness industry has seen him speak and present training workshops in over 55 countries worldwide, training over half a million people in the process. He is a ten-time IDEA World presenter and has been recognised as the International Fitness Presenter of the Year 2010 at the International Fitness Showcase. Having worked with some of the biggest brands in fitness including Nike, Total Gym and BOSU, Greg now delivers keynote speeches and his 30-day LIFEHACK program to corporates. He uses his degree in Sports Science and Coaching accreditation to help people better understand what makes them tick in physical and psychological wellbeing.

 

 

Feb 1, 2018

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur.

Over the next 4 shows you will learn:

  1. Recourses to improve your knowledge around financial management
  2. Tips for improving cash flow in your business
  3. Strategies to reduce expenses
  4. How to stick to your New Year financial resolutions
Jan 30, 2018

Dom dos Remedios is the owner & CEO of the Personal Training Academy, one of Australia’s premier Fitness Education providers. While his passion now lies in creating and delivering health and fitness education, he previously spent over a decade as the National Fitness Manager (Fitness First, Australia) and National Personal Training Manager (Crunch Fitness, USA), thus has extensive fitness club operations experience. Dom graduated from the University of Sydney with a BEd (Human Movement w Honours) and is a proud PTA Global Faculty member.

Jan 23, 2018

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. She’s helped thousands of senior leaders at companies like Google, Pfizer, and Lockheed Martin get to the work that matters so they can leapfrog the competition.

As a keynote speaker, Lisa inspires over 100,000 people each year with radical thinking and practical tools that motivate her audiences to take action. Lisa’s latest book, Why Simple Wins, shows organizations and individuals how to eradicate complexity and embrace Simplicity as their new operating system. Her first book, provocatively titled Kill the Company, started this movement for eliminating low-value work to create the space for change to happen. 

Jan 16, 2018

The club industry has labeled Brent Darden a “Texas Talent” and “Industry Treasure” – “part preacher, part teacher, and part reacher”. For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting.

During this weeks show Brent talks about the 7 Steps to Influence Movement for fitness professionals and your clients.

Jan 10, 2018

Deb Heisler is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the East Coast. is responsible for operational best practices and client relationships across many of our Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and when she is not working you can find her camping or spending time at the beach with her family.

During the interview we discuss: 

What is a Brand Ambassador

What qualities should we look for in a Brand Ambassador? 

and can we look internally for a Brand Ambassador?

Dec 26, 2017

As a health and fitness expert, Jennifer “Jen” Rulon, has inspired, coached, and motivated many athletes to complete their first triathlon to their 3rd Ironman Triathlon. Jennifer encourages and guides her athletes to learn about themselves BEYOND the physical aspects of doing an Ironman Triathlon with the mental aspects of “IronZen” and “Life Lessons for an Ironman Triathlete.” 

Dec 19, 2017

Blair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia’s Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end as well as low cost providers.

Dec 12, 2017

Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up. 

With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors. 

Daniel is the author of the best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. He's named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).

Dec 4, 2017

Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences.

During the show we discuss: 

  • Why content creation is key
  • Going from content creation to lead generation 
  • How to ensure your leads are genuinely qualified 
Nov 27, 2017

Scott Gillespie is very active in the Health & Fitness industry, speaking nationally and internationally on successful member programming. He has been featured in industry publications and consults with independent clubs. He has served on industry Boards of Directors, shaping the industry’s future, including chairing the National Industry Public Policy Committee, creating legislation and lobbying on Capitol Hill on the industry’s behalf.

During this weeks show Scott talks about the Saco Sport & Fitness 90 day Commit to Get Fit program which is a comprehensive wellness program that focuses on education and behavior modification including nutrition, weight loss, individual and group exercise programs and stress management.  Scott and his team have invested a lot in perfecting this program and during our chat, he takes us through insights into how they have made it such a great success.

Nov 17, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle sales objections 
  • Week 4:  How to make follow up calls when a prospect doesn’t buy
Nov 17, 2017

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show.

During the show you will learn: 

The concept of a marketing stopping list

Low cost ways of reaching your audience through social media

Facebook Watch: How to engage customers with organic content on social media

Nov 14, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. 

During the Intensive Series on Sales you will learn:

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle objections in sales
  • Week 4:  How to make follow up calls when a prospect doesn’t buy
Nov 11, 2017

Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter
He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organizations.

He currently spends seventy percent of his time speaking internationally, working in fifty three countries. 

He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England. 

He is a regular speaker for IHRSA and regularly presents at the Institute. 

Nov 7, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

Nov 7, 2017

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry.

Nov 2, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. 

Oct 31, 2017

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO.

In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations. 

Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design. 

During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry. 

Oct 19, 2017

Derek Gallup is the Chairman for IHRSA (effective 7/1) and Executive Vice President of Fitness for New Evolution Ventures. He works with several different brands including Crunch, UFC Gyms, Steve Nash Sports Clubs. Derek has 23 years in the fitness industry and has worked with other brands on Fitness and Retail including Hard Candy Fitness, A-Rod Energy Fitness, 24 Hour Fitness. Yoga Works and Gold's Gym.   During the show Derek tells us what's on the IHRSA agenda for the next 12 months, How to grow the PT revenue in your club and he shares tips for growing retail income line on your P&L. 

Oct 16, 2017

Dr Bill Sukala is a Sydney-based health communications consultant and clinical exercise physiologist who has over 25 years of experience working as a health professional and over a decade of web programming and SEO experience. 

He recently launched Health Pro SEO, a niche website consulting service specifically created to help health professionals 1) audit and overhaul their websites (or start a website the right way) to make them fast, secure, healthy; and 2) create quality content that people are desperately searching for and will rank well in Google’s search results.

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