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The Fitness Business Podcast

THE Fitness Business Podcast is the #1 podcast to help any size and any variety of business in the fitness industry. With a goal to provide profound insights to help your fitness business you will be guaranteed amazing interviews every week full of ideas, strategies and insights to help you. If you are in health club management or personal training business ownership/management you will truly benefit. All of this hosted by the amazing Chantal Brodrick.
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Now displaying: 2017
Dec 26, 2017

As a health and fitness expert, Jennifer “Jen” Rulon, has inspired, coached, and motivated many athletes to complete their first triathlon to their 3rd Ironman Triathlon. Jennifer encourages and guides her athletes to learn about themselves BEYOND the physical aspects of doing an Ironman Triathlon with the mental aspects of “IronZen” and “Life Lessons for an Ironman Triathlete.” 

Dec 19, 2017

Blair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia’s Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end as well as low cost providers.

Dec 12, 2017

Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up. 

With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors. 

Daniel is the author of the best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. He's named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).

Dec 4, 2017

Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences.

During the show we discuss: 

  • Why content creation is key
  • Going from content creation to lead generation 
  • How to ensure your leads are genuinely qualified 
Nov 27, 2017

Scott Gillespie is very active in the Health & Fitness industry, speaking nationally and internationally on successful member programming. He has been featured in industry publications and consults with independent clubs. He has served on industry Boards of Directors, shaping the industry’s future, including chairing the National Industry Public Policy Committee, creating legislation and lobbying on Capitol Hill on the industry’s behalf.

During this weeks show Scott talks about the Saco Sport & Fitness 90 day Commit to Get Fit program which is a comprehensive wellness program that focuses on education and behavior modification including nutrition, weight loss, individual and group exercise programs and stress management.  Scott and his team have invested a lot in perfecting this program and during our chat, he takes us through insights into how they have made it such a great success.

Nov 17, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle sales objections 
  • Week 4:  How to make follow up calls when a prospect doesn’t buy
Nov 17, 2017

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show.

During the show you will learn: 

The concept of a marketing stopping list

Low cost ways of reaching your audience through social media

Facebook Watch: How to engage customers with organic content on social media

Nov 14, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. 

During the Intensive Series on Sales you will learn:

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle objections in sales
  • Week 4:  How to make follow up calls when a prospect doesn’t buy
Nov 11, 2017

Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter
He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organizations.

He currently spends seventy percent of his time speaking internationally, working in fifty three countries. 

He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England. 

He is a regular speaker for IHRSA and regularly presents at the Institute. 

Nov 7, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

Nov 7, 2017

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry.

Nov 2, 2017

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. 

Oct 31, 2017

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO.

In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations. 

Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design. 

During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry. 

Oct 19, 2017

Derek Gallup is the Chairman for IHRSA (effective 7/1) and Executive Vice President of Fitness for New Evolution Ventures. He works with several different brands including Crunch, UFC Gyms, Steve Nash Sports Clubs. Derek has 23 years in the fitness industry and has worked with other brands on Fitness and Retail including Hard Candy Fitness, A-Rod Energy Fitness, 24 Hour Fitness. Yoga Works and Gold's Gym.   During the show Derek tells us what's on the IHRSA agenda for the next 12 months, How to grow the PT revenue in your club and he shares tips for growing retail income line on your P&L. 

Oct 16, 2017

Dr Bill Sukala is a Sydney-based health communications consultant and clinical exercise physiologist who has over 25 years of experience working as a health professional and over a decade of web programming and SEO experience. 

He recently launched Health Pro SEO, a niche website consulting service specifically created to help health professionals 1) audit and overhaul their websites (or start a website the right way) to make them fast, secure, healthy; and 2) create quality content that people are desperately searching for and will rank well in Google’s search results.

Oct 3, 2017

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry. He wrote the Financial Management textbook for the industry and has received every award, including the only recipient of the Lifetime Achievement Award. He is known for his market analyses, club valuations, expert witness testimony and especially, his knowledge of club finances.

During the show we focus on 5 key areas, Rick starts by sharing his thoughts on Selling A Club, Studio or Any Type of Fitness Facility,  next up we discuss why Are So Few Deals Actually Getting Done In This Industry. He then talks us through the 5 Phases of Selling A Club, he answers the question, Why Don't Clubs simply Use A Club Business Broker? And last of all we discuss Who Are Potential Buyers?

Oct 3, 2017

With over 25 years Fitness Industry Experience, Kristen Green is the Executive General Manager of the multi award winning Aquafit,a large multipurpose fitness & aquatic centre located in South West Sydney.In 2004, Kristen was engaged to start up the Aquafit business. Aquafit was an immediate success, having achieved profitability within 6 months. this role, Kristen has developed and implemented a well-executed strategy to position Aquafit as a valuable community asset, especially for older adults. 

Sep 22, 2017

Amanda Vogel has a Master’s degree in human kinetics and is a certified fitness instructor. She regularly speaks at top fitness conferences--including IDEA World, NASM Optima, canfitpro and IHRSA--where she educates fitness pros on group exercise, social media, fitness writing and blogging.

Sep 19, 2017

Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest at The Olin School of Business at Washington University in St. Louis, and spoken to audiences from coast to coast.

Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to “make it” in New York, and her mission is to teach you how to make it anywhere.

Sep 13, 2017

Carrie Kepple is an entrepreneurial leader with a decade of international and senior level fitness business management. A strategic leader of club business, advocate for women in leadership and expert in opening new clubs and rehabbing failing clubs. Newly appointed to the IHRSA Board of Directors and presently club manager of Les Mills Newmarket in Auckland NZ.
Experience acquired from senior leadership roles held for two global fitness giants – Gold’s Gym International as a former National Director and Les Mills New Zealand and Les Mills International.

During todays show we take a look inside the doors of Les Mills New Market New Zealand, Carrie shares advice for women forging a career in the fitness industry and she gives us 3 tips for progressing through an organisation into a leadership role.

Sep 7, 2017

Lindsey Rainwater is an experienced advisor and consultant to the fitness and wellness industry. She is a published author for Club Solutions Magazine, has been featured on multiple podcasts and many talks at industry events, in 2017, IHRSA recognized her as a “Rising Star”. She is most known for her widely published original content, and consulting on business solutions to industry professionals. Lindsey is also the president and founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry. 

During the show Lindsey tells us about WIFA and what the goals are for the association. We talk about transformational change in the fitness industry, Lindsey gives us her predictions for what the industry will look like in the next 5 years and she shares career advice for all women.

Aug 31, 2017

Terry Hawkins founded People in Progress Global in 1989 after a decade in senior management roles within the apparel vertical. News quickly spread of People in Progress Global’s ability to generate strong results and create a significant shift in the individual learner’s mindset. After leading the business for 21 years in Australia, she relocated to Los Angeles in 2010 to focus on scaling the People in Progress brand in North America. In 2017, Terry transitioned to the role of Chief Creative to focus on her love of researching & creating programming that is optimized for the multi-generational online & live learner. Terry is also an accomplished motivational speaker and best-selling author. During the show we discuss:

  • Challenges and triumphs that come with career changes
  • The affect technology has on the consumer experience
  • Advice for women perusing their career goals
Aug 28, 2017

Shannon Fable is an experienced business and program developer in the health and wellness space. With nearly 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management. 

With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitness and management related DVDs. Shannon is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place. She owns both Balletone® and Sunshine Fitness Resources. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs.

During this weeks show we discuss where to find the best group fitness instructors, how to get more men teaching group fitness, tips for building your group fitness team and advice for instructors wanting to move into management roles.

Aug 24, 2017

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.

Over the 4 week series we cover the following topics:

  • Week 1:  What matters the most when it comes to Retention
  • Week 2:  Trends and Traditions
  • Week 3:  Retention in optional programs
  • Week 4:   Measures of success
Aug 22, 2017

Justin Tamsett has been in the fitness industry since 1988 as a personal trainer, sales person, club manager and multi-club owner. During this show he shares the hottest tips to video live stream for fitness professionals including: Why you should consider doing a LIVE video, How to get people to watch, How to get people to interact , Tips for planning your first live streaming video.

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