Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business content, all while promoting the industry globally.
When attending a FIT Summit, attendees can expect to see large scale operators representing several verticals: fitness, hotel, resorts, retreats. This is an amazing time for us to collaborate and communicate between multiple verticals and meet as many buyers as possible. FIT Summit is where wellness meets health, health meets fitness, and fitness meets sports.
Their next event is this November 21-23 in Sydney, Australia, and you can expect about 750 CEO’s at this next VIP event.
Learn More About This Event and Their Calendar of Events for 2024: https://fitnessbusinesspodcast.com/521
Hank Ebeling is the founder and owner of H4 Training. He is passionate about helping small businesses transform their customer service and elevate their customers' experience. Hank is the author of the book "Crushing the Competition with Service" and has created an online course called "Superhero Service Super Profits" to help businesses deliver outstanding service consistently.
He joins us to discuss his four-step process for handling customer complaints. The process includes acknowledging the complaint, apologizing, making it right, and thanking the customer. Hank emphasizes the importance of listening to the customer, avoiding defensiveness, and finding a solution that meets the customer's needs. He also highlights the value of thanking customers for bringing issues to your attention and using their feedback to improve your business.
Show notes and more resources: https://fitnessbusinesspodcast.com/520
Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan.
Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content.
Summary:
Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process.
Get show notes: https://fitnessbusinesspodcast.com/519
| 0:00:06 | Introduction to the importance of social media for businesses |
| 0:01:03 | Sponsorship message from Hapana |
| 0:02:28 | Myzone's Fitbizpiration segment |
| 0:02:36 | Top three suggestions for getting content seen on Instagram |
| 0:03:33 | Sponsorship message from Myzone |
| 0:04:02 | Introduction to the interview with Joanne Hernan |
| 0:04:35 | Definition of the Instagram algorithm |
| 0:07:01 | Signals that Instagram uses to understand content preferences |
| 0:09:21 | Instagram's consideration of user-posted content and captions |
| 0:12:26 | Leveraging the algorithm for success on Instagram |
| 0:15:30 | Importance of branding and addressing customer problems in posts |
| 0:16:37 | Creating a professional persona for target audience |
| 0:17:50 | Reels have a bigger reach and longer shelf life than stories |
| 0:19:32 | Using an Instagram account audit to identify areas for improvement |
| 0:21:30 | Contact information for Joanne and subscription link provided |
| 0:22:46 | Quickfire Five introduction for next week's guest, Hank Ebling |
| 0:23:20 | Hank's guilty pleasure: chocolate chip cookies |
| 0:24:21 | Productivity habit: getting up early |
| 0:24:49 | Calming activity: cooking |
| 0:25:57 | Book recommendation: "Magic Words" about persuasion and relationships |
| 0:27:03 | Pitch for next week's episode on handling customer complaints |
| [0:28:24] | Thank yous |
| [0:28:24] | Founding partner, Active Management |
| [0:28:24] | Partners: myzone warrior instructor, Academy, Body Map, Hapana |
| [0:28:24] | Advertisers: Rex, Roundtables, Mxmetrics |
| [0:28:24] | Leaving a legacy |
Jason Stolwell leads a roundtable discussion with three expert guests on the prospects of artificial intelligence (AI), artificial reality (AR), and virtual reality (VR) in the fitness industry. The guests discuss the potential impact of these technologies and where fitness businesses should make strategic capital investments in the next three to five years. They also explore the integration of cryptocurrencies into the fitness industry and the role of a Chief Technology Officer (CTO) in navigating these technological advancements. Learn how to leverage artificial intelligence and emerging technologies to boost productivity and achieve health, wealth, and freedom in this special "Thinking Ahead" edition.
The Panel
Jake Posner: Engineering & Product Leader at Meta in Reality Labs, specializing in user-facing experiences for the Quest line of devices.
Michael Benso: Co-Founder of Buzops, a fitness business owner and developer in the Web 3 space, with a focus on NFT projects and decentralized finance.
Michael Gaio: Founder and CEO of Mythic Systems, an entrepreneur, educator, and innovator focused on leveraging AI and emerging technologies to boost productivity and achieve health, wealth, and freedom.
Visit our show notes page for links, resources, and more!
Are you struggling to find highly engaged employees for your fitness business? Discover the key to building a high-performance team in your fitness business. Learn how to identify and attract the right candidates from workplace culture expert Chad Bryant.
Chad Bryant, owner of CWB Workplace Culture Consulting Company and Fitness Director at Raintree Athletic Club, joins Dori to discuss the importance of the first 30 days in cultivating an authentic relationship with new hires. He emphasizes the need to prioritize the health and culture of the company over smart policies and systems. By defining the company's belief system, screening and hiring candidates who align with those beliefs, businesses can build a high-performing team. Chad also highlights the importance of measuring the success of on-boarding through turnover rates, member retention, and online reviews.
Read full show notes: https://fitnessbusinesspodcast.com/517