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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and real action items to make a difference in your business - no matter the size or your role. There has been a weekly show since 2015 making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs to lead, manage and run their businesses. There are 3 spin off shows: The Value Proposition where you find out the real value of industry suppliers bring to your business; Educational Intensive is a 60 minute show where you are taught a new business skill; and Thinking Ahead is a show to challenge how we should we be doing things into the future. The show is supported by Active Management, Discover Strength Franchise, Tribe Team Training, One Fit Stop, MyZone, Team RockstarFit and Keepme.
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Now displaying: November, 2015
Nov 25, 2015

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.

During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.

During this week's interview we talk to Bill about:

  • Common trends from data collected from Under Armor apps
  • How they are keeping people engaged with the apps
  • How will the digital can work in conjunction with the fitness industry
  • How much does Under Armor really know about their customers?

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Nov 18, 2015

Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best.

Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this week's interview, we talk to Chritsine about the campaign that ACAC run each year to support charity, what it's all about, what they have achieved, how it works for the charities and for their business. Then we talk specifically about how others can do something similar, when we ask her:

  • Where should our listeners start of they were to run such a campaign?
  • What are 3 key factors to make it successful?
  • What are 3 things to be aware of as they progress down the road with this campaign?
  • What are 3 pieces of advice you would pass on from all your experience?

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Nov 11, 2015

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:

  • On-boarding new members into your gym
  • How life experiences influence how we exercise
  • How consumers love Mystery experiences
  • How we can use this consumer trend with our clients and in our gyms

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Nov 4, 2015

Tim Keightley is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies.

Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.

As an expert on Personal Training, we ask Tim how to keep a personal training department motivated, what numbers a PT should be evaluated on and 3 tips for growing a PT business.


Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast 
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

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