If your body and mind are the engine of your leadership, what fuel are you putting into it? In this episode of The Fitness Business Podcast, Justin Tamsett sits down with Heather Wise Soubra, founder and CEO of Wiser Way Coaching and Director of the George Washington Leadership Institute at Mount Vernon. Heather shares powerful, practical insights on self-leadership—exploring how clarity, presence, values, habits, and alignment shape not just how we lead others, but how we lead ourselves first.
This conversation is especially relevant for fitness business owners and leaders navigating pressure, chaos, and constant decision-making. Heather offers grounded strategies for responding instead of reacting, setting boundaries with integrity, and building daily practices that support sustainable leadership performance.
Key highlights from the episode:
✔ Why self-leadership is the foundation of effective leadership
✔ How to build the “well” so you’re resourced before pressure hits
✔ The importance of identifying and living by your personal leadership values
✔ How morning routines shape decision-making, communication, and energy
✔ Practical tools for boundary setting without guilt or conflict
✔ Why alignment—not hustle—is the key to long-term leadership impact
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Got value from today’s episode?
✔ Leave us a review on your favorite podcast app
✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail
✔ Share this episode with a colleague who wants to build a stronger team
Ready for more:
✔ Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
✔ Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
✔ Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
✔ Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Resources:
✔ Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
✔ Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Recommended Books:
✔ Walk the Talk by Carolyn Taylor
✔ The 4‑Hour Workweek by Tim Ferriss
✔ The Way of Integrity by Martha Beck
✔ PDF of Brene Brown’s value exercises - https://fitnessbusinesspodcast.com/prod/wp-content/uploads/2026/01/22_0120-Values-Document-BBbrandedUU.pdf
Our Guest:
Heather Wiser Soubra, Founder, Wiser Way Coaching and Director, George Washington Leadership Institute, Leadership Coach and Executive Facilitator
✔ Website: https://wiserwaycoaching.com/
✔ Instagram: https://www.instagram.com/heatherwisersoubra/
✔ LinkedIn: https://www.linkedin.com/in/heathersoubra/
Merch Sponsor:
Mystery Shopping for Fitness Businesses (Australia exclusive)
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
A heartfelt thank you to the partners who support The Fitness Business Podcast:
✔ BeBalanced Centers: Provides natural hormone balancing for weight loss and symptom relief. https://www.bebalancedcenters.com/
✔ Instinctive Insights: Provides profit-driven marketing and data science services to increase customer acquisition. https://www.instinctiveinsights.com/
✔ Eleiko: Manufactures and sells premium strength and weightlifting equipment. https://eleiko.com/en-us
✔ NetGym: Provides automated staff operations and sub-request management for fitness studios. https://www.netgym.com
✔ EGYM: Provides smart, connected fitness technology and equipment for gyms. https://egym.com/us
About Our Guest: Heather Wiser Soubra is Founder and CEO of Wiser Way Coaching and Director of The George Washington Leadership Institute at Mount Vernon. An ICF Professional Certified Coach (PCC), she empowers leaders and teams to reach their fullest potential by tapping into inner wisdom and building on strengths. Previously Senior Vice President at the International Dairy Foods Association, Heather holds degrees from George Mason University in intercultural communication and coaching, plus an Executive Certificate in Facilitation from Georgetown University.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Hiring the right people can make or break your fitness business. One great hire can elevate culture, performance, and profitability — while one poor hire can drain time, money, and momentum. In this episode, Justin “JT” Tamsett sits down with Christine Howe, founder of Fit Pro Finders and one of the most experienced recruiters in the global fitness industry, to unpack what it really takes to find, interview, and retain top talent today.
From AI in recruitment to interviewing techniques, compensation strategy, onboarding, and resume red flags, Christine shares practical, experience-driven insights that every owner, manager, and leader can apply immediately. If recruitment feels overwhelming, inconsistent, or time-consuming, this episode will change how you approach hiring — forever.
Key highlights from the episode:
✔ How to spot the right candidates faster: Christine explains the three interview questions she always asks to assess passion, preparedness, and long-term fit — and why video interviews are now non-negotiable.
✔ Why recruitment is only 50% of a successful hire: Learn how onboarding, leadership, and coaching determine whether great candidates thrive or fail after they’re hired.
✔ What owners get wrong about resumes, compensation, and culture: From salary benchmarking to resume metrics and social media red flags, Christine breaks down what truly matters when choosing between top candidates.
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Got value from today’s episode?
✔ Leave us a review on your favorite podcast app
✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail
✔ Share this episode with a colleague who wants to build a stronger team
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
“Recruiting is only 50% of what makes a successful hire; the other 50% is leadership, onboarding, and training.” - Christine Howe
“You can’t perform well at something you don’t like doing. Passion and purpose always matter.” - Christine Howe
“One poor hiring decision can change your P&L for the entire year.” - Justin ‘JT’ Tamsett
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Our Guest:
Christine Howe, Owner and Principle Recruiter of Fit Pro Finders
Website: https://www.fitprofinders.com/
Instagram: https://www.instagram.com/fitprofinders/
Merch Sponsor:
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
The companies you’re about to hear about are REX Roundtable Trusted Suppliers. They’re also experts who help fitness businesses thrive. You can learn more about each one at FitnessBusinessPodcast.com. Support them as they support us.
Groe Solutions: Provides AI and computer vision software for gym member retention. https://www.groe.solutions
Budderfly: Provides comprehensive, no-cost energy efficiency as a service for businesses. https://www.budderfly.com/
Gym TV (Club Com): Provides custom digital entertainment, music, and signage for fitness clubs.https://www.clubcom.com/
Simple Again (Performance Food Centers): Helps businesses open smoothie and juice bars with clean ingredients. https://www.performancefoodcenters.com
Power Plate: Sells whole-body and targeted vibration plate machines for fitness and wellness.https://www.powerplate.com/
Skip to the good part:
(03:53) Why hiring the right people matters more than ever
(05:10) AI in recruitment: what it can — and can’t — replace
(07:45) Hiring inside vs. outside the fitness industry
(12:10) Christine’s three go-to interview questions
(18:40) Common hiring challenges and payroll realities
(23:30) Why onboarding determines hiring success
(30:05) Best practices for interviews and candidate experience
(36:40) Resume mistakes and what actually stands out
(42:20) Social media, reference checks, and red flags
(47:30) The future of recruitment in the fitness industry
About Our Guest: Christine is the owner and lead recruiter for Fit Pro Finders, a full-service staffing firm that specializes in entry to executive levels roles in the fitness, wellness, and sports industries. Her services include creative sourcing, detailed screening, candidate interviews, career and business coaching. Prior to launching Fit Pro Finders she recruited for major fitness brands, including Xponential Fitness, Crunch, Equinox, Planet Fitness, and LifeTime. Christine loves sharing her passion and expertise in how to make the right match between job seeker and employer.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Retail inside fitness clubs often feels like a high-effort afterthought - but according to retail strategist Meredith Rosson, it’s one of the most untapped revenue streams in the industry. In this episode, Meredith breaks down how clubs can turn merchandise, apparel, accessories, and grab-and-go essentials into a meaningful secondary income source. With real numbers, practical frameworks, and a powerful client case study, she shows exactly how clubs of any size can create retail programs that elevate experience, drive fandom, and generate serious profit. If you’ve ever wondered what to stock, how much space you need, how to price, or whether retail is even worth it, this conversation is your new playbook.
Key highlights from the episode:
✔ How to turn retail into a high-margin revenue stream: Meredith breaks down which categories actually make money, why apparel offers a 40–50% margin, and the inventory strategies that keep your shelves fresh and profitable.
✔ How to design a retail experience that members love: From visual merchandising to subtle logo placement to buying “wide and shallow,” learn how to create offerings members actually want — not clearance-bin leftovers.
✔ How to align your retail strategy with your club’s bigger goals: Meredith shares the homework every operator should do first, plus how retail can enhance programs, community, and overall perceived value.
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Got value from today’s episode?
✔ Leave us a review on your favorite podcast app
✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail
✔ Share this episode with a colleague who wants to create new revenue inside their club
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
“If they sweat in it, they're going to want their own — so sell it.” - Meredith Rosson
“You have something retailers dream of: a captured, regular audience walking past your inventory every day.” - Meredith Rosson
“The trend right now is subtle, modern logo placement. Members want pieces they’ll actually wear outside the club.” - Meredith Rosson
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Our Guest:
Meredith Rosson, Founder of Elevated Version Enterprises (EVE) & Paper Dolls by EVE
Website: https://elevatedversions.com/
Instagram: https://www.instagram.com/paperdollsbyeve/
Merch Sponsor:
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
Make sure to check out other REX Roundtables Trusted Suppliers:
World Insurance Associates: Provides insurance, risk management, benefits, and wealth management services. https://www.worldinsurance.com/
MXM: Provides software for fitness clubs to manage member experience. https://www.mxmetrics.com
Centr Hyrox: Fitness and wellness app offering workouts, nutrition, and meditation. https://centr.com/
Matrix Fitness: Manufactures and sells commercial and home gym fitness equipment. https://www.matrixfitness.com/us/eng
Yanga Sports Water: Provides subscription-based, flavored, vitamin-enriched, and calorie-free water for gyms. https://yangasportswater.com/
Skip to the good part:
(03:53) What Counts as Retail in a Gym?
(05:26) The Most Profitable Retail Categories
(08:43) Margin vs. Profit: Understanding the Numbers
(09:24) Do You Need a Dedicated Retail Space?
(12:47) In-Person vs. Online Retail for Fitness Clubs
(14:39) Keeping Inventory Fresh and Avoiding Member Blindness
(16:50) Logo Gear vs. Big Brands: What Actually Sells
(22:06) Case Study: How One Club Generated $50K in Three Days
(28:06) Your First Steps: Retail Homework and Strategy Alignment
(31:20) Member Buying Behavior and Final Takeaways
About Our Guest: Meredith Rosson is the founder of Elevated Versions, a retail consulting company helping fitness clubs design profitable, modern, member-focused retail programs. With years of experience overseeing retail at Cooper Fitness Center and consulting with clubs across the country, she specializes in apparel, accessories, private label development, sourcing vendors, and inventory strategy. Meredith also runs her own online boutique, Paper Dolls by Eve, focused on contemporary women’s apparel.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives practical, 1% tips you can implement today to become a stronger communicator and get more of what you want in life.
Key highlights from the episode:
- Persuasion vs. Influence and the Four Types: Michelle advocates for persuasion as the assertive approach to achieve lasting change, contrasting it with coercive influence which often leads to "buyer's remorse". Her system identifies four persuasion types—Wise Owl, Commanding Eagle, Friendly Brolga, and Captivating Peacock—to help tailor communication to the specific stakeholder.
- Managing Objections with P.O.O.: Use the five-step "Pacing Out Objections" (POO) technique to handle common sales resistance. A crucial step is to stop using "but" and "however," which trigger a fight/flight response, and instead use joining words like "and" or "so" to bridge your argument.
- The Power of Commitment and Position: To sell professionally without being pushy, leverage the Law of Commitment and Consistency by having the customer articulate and commit to their own goals, such as by completing their own goals form. For better listening, adopt Second or Third Position (focusing on their needs or an elevated view) rather than the self-indulgent First Position.
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
"Persuasion is actually what we're trying to do. And whilst there are five main ways to influence, there's actually four ways to persuade." - Michelle Bowden
"Stop saying ‘but’ and ‘however’. You don't even know how often you say it. It is just not functional communication to say it." - Michelle Bowden
"To win in the next 90 days by persuasion, start by caring about what the other person wants and then giving it to them." - Michelle Bowden
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
- Episode 83 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/michelle-bowden-using-presentation-and-communication-skills-to-connect-with-your-clients-members-and-teams/
- Michelle Bowden’s 7 Tips for Remembering People’s Names - On Patreon only - https://www.patreon.com/posts/7-tips-for-names-141609461
Our Guest:
Michelle Bowden, Director
LinkedIn: https://www.linkedin.com/in/michellebowdenenterprises/
Website: http://www.michellebowden.com.au
Facebook: https://www.facebook.com/michelle.bowden.1671
Instagram: https://www.instagram.com/_michellebowden/?hl=en
Merch Sponsor:
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
Supplier:
EGYM Instagram: https://www.instagram.com/egym_global/
EGYM Website: https://us.egym.com/en-us
Dana Milkie's LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/
REX Roundtables Trusted Suppliers:
Make sure to check out other REX Roundtables Trusted Suppliers:
Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/
ABC Fitness: provides gym management & software solutions. https://abcfitness.com/
Digital Revenue Systems: offering digital revenue opportunities for you. https://www.digitalrevsystems.com/
Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox
Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise
Skip to the good part:
00:00 Welcome, Season Wrap-up, and Guest Introduction (Michelle Bowden)
02:00 Season Four Giveaway: How to Win a $100 Amazon Voucher
03:00 Tailoring Communication Styles: Persuasion vs. Coercive Influence
10:00 The Four Persuasion Types: Owl, Eagle, Brolga, & Peacock
14:00 1% Gains and Tips for Remembering Names
21:00 Handling Sales Objections: "Too Expensive" & "I Need to Think About It"
22:00 The 5-Step Pacing Out Objections (P.O.O.) Technique (and why to ditch "but")
29:00 Being Persuasive Without Being Pushy: The Law of Commitment and Consistency
33:00 Active Listening and the Three Communication Positions (First, Second, Third)
37:00 Challenge: How to Win in the Next 90 Days by Persuasion
About Our Guest: Michelle Bowden is the number one speaker on persuasion at work and the authority on persuasive presenting in business. She created the Persuasion Smart Profile®, a world-first psychological assessment tool for workplace persuasive strengths. Michelle is a best-selling, internationally published author of How to Persuade and How to Present. As a multi-billion-dollar pitch coach, her client list spans international businesses in banking, IT, pharmaceutical, retail, and more. Her popular Masterclass has been run over 1,000 times for more than 13,000 people.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into disciples.
Key highlights from the episode:
- Know Your Customer Intimately: Get "insanely curious" about your members, because the person who joined your gym isn't the same person they are today.
- The Power of the Inner Circle: For female members, the "inner circle" of 2-3 friends is a primary source of information. Gaining a higher market share of these circles can increase member loyalty and tenure.
- High-Tech, High-Touch: The future of the customer experience in the fitness industry will exist at the intersection of high tech and high touch, where you leverage technology while focusing on human moments that algorithms can't compete with.
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
"The members that you have in your club right now are not the same people that joined." - Amanda Stevens
"If you make people advisors, you make them advocates." - Amanda Stevens
"Customer experiences are really just employee experiences played out one by one." - Amanda Stevens
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
- Episode 171 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/171-ignite-the-customer-experience-in-your-fitness-business-with-amanda-stevens/
Our Guest:
Amanda Stevens, Author and Keynote Speaker on Consumer Trends and Customer Experience
LinkedIn: https://www.linkedin.com/in/marketingamanda/?originalSubdomain=au
Website: https://amandastevens.com.au/
Radical Customer Obsession Book: https://amandastevens.com.au/rco-order/
Merch Sponsor:
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
Suppliers:
Brittany Ficano, Program Director at Budderfly: https://www.linkedin.com/in/brittanyficano01251991/
Website: https://www.budderfly.com/
LinkedIn: https://www.linkedin.com/company/budderfly-inc/
Facebook: https://www.facebook.com/budderflyenergy
Instagram: https://www.instagram.com/budderfly_inc/
Optimizing Energy for Healthcare & Fitness Facilities: https://www.budderfly.com/the-budderfly-effect/healthcare-fitness/
REX Roundtables Trusted Suppliers:
Egym: Providing digital fitness solutions and equipment. https://egym.com/uk
Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com
Lionel University: flexible online programs in exercise science. https://www.lionel.edu/
EVOLT 360: providing body composition analysis technology. https://evolt360.com/
American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/
Skip to the good part:
00:00 Introduction to the guest Amanda Stevens and her book
03:00 Why customer obsession is so important in a noisy, digitally distracted market
04:00 The evolving consumer and the collision of fitness, wellness, and anti-aging
06:00 The future of health and preventative care, and what fitness businesses can learn from it
08:00 Learning from other industries: The "safari tours" concept
10:00 Case study: Mecca's radical approach to knowing its customer
12:00 The fear of niching down and understanding customer avatars
14:00 Loyalty programs: The secret to stickiness or a source of friction?
16:00 Two key strategies: curiosity and celebration
19:00 The importance of an internal customer experience strategy and employee retention
21:00 The "Inner Circle" dynamic and how it impacts member retention and loyalty
24:00 How to become radically customer obsessed in the last quarter of the year
25:00 The intersection of high-tech and high-touch in the AI era
About Our Guest: Amanda Stevens is a leading authority on consumer behavior and the author of Radical Customer Obsession. Having spoken at over 40 conferences in 23 countries, she has provided insights to a wide variety of industries, from pet stores to hotel chains. Her work focuses on helping businesses understand what their customers are thinking and feeling, what their motivations are, and what keeps them awake at night.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain’s logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership muscle and tackle your blind spots? This episode is packed with powerful insights and practical tools to help you lead with clarity and compassion.
Key highlights from the episode:
- Conscious leadership is about responding (not reacting) by engaging your prefrontal cortex through mindful pauses and breathing.
-Journaling daily enhances creativity, reduces stress, improves immune function, and helps leaders get into their subconscious for better self-awareness.
- Building trust starts with knowing yourself deeply and extends to creating a psychologically safe environment that fosters collaboration and courageous conversations.
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
"Conscious leadership is learning how to respond, not react." - Rachel Russo
"When you breathe, you signal to your body that you’re safe and you turn on your prefrontal cortex." - Rachel Russo
"Many of your reactions as a leader are literally you as a child responding as an adult." - Rachel Russo
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Our Guest:
Rachel Russo, Founder of Conscious Arc Co
LinkedIn: https://www.linkedin.com/in/rachel-russo-4315b140/
Instagram:https//www.instagram/rachelrusso1
Website: https://consciousarcco.com
The Art of Awareness Journal: https://amzn.to/47vo6My
Merch Sponsor:
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
REX Roundtables Trusted Suppliers:
Skip to the good part:
00:00 Introduction to the Future of Fitness Podcast
02:55 The Role of AI in Fitness
06:01 Personalization and Member Engagement
08:46 Challenges in the Fitness Industry
12:05 Skills for Gym Owners and Managers
14:59 The Trainer's Perspective on AI
17:51 AI Tools and Technologies in Fitness
21:02 Future Predictions for AI in Fitness
23:42 Conclusion and Key Takeaways
About Our Guest: Rachel is a conscious leadership coach, culture strategist, author, and founder of Conscious Arc Co. She supports leaders and seekers in raising their awareness, reconnecting with their true selves, and leading from the inside out. With a background in psychology, education, Reiki, and over a decade in corporate strategy and leadership, Rachel created the Conscious ArcTM, a holistic method guiding transformation through awareness, responsibility, and choice. Her mission is to help create a more connected, compassionate, and conscious world.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric’s experience from gym owner to podcasting powerhouse. Whether you’re an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.
Key highlights from the episode:
- How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys.
- Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends.
- Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
"AI won’t replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone
"The bread and butter of what we’re seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone
"Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Our Guest:
Eric Malzone, Fitness industry thought leader and podcaster
Podcast: https://futureoffitness.co/
LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/
Facebook: https://www.facebook.com/eric.malzone.7
Instagram: https://www.instagram.com/emalzone/
Podcast Collective: https://www.podcastcollective.io/
Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper
Merch Sponsor:
REX Roundtables - REXRoundtables.com
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
REX Roundtables Trusted Suppliers:
Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng
Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/
Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business
MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/
MAX Members: automating member management and engagement. https://www.maxmembers.ai/
Skip to the good part:
00:00 Introduction to the Future of Fitness Podcast
02:55 The Role of AI in Fitness
06:01 Personalization and Member Engagement
08:46 Challenges in the Fitness Industry
12:05 Skills for Gym Owners and Managers
14:59 The Trainer's Perspective on AI
17:51 AI Tools and Technologies in Fitness
21:02 Future Predictions for AI in Fitness
23:42 Conclusion and Key Takeaways
About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
What if your gym could be the first line of defense against chronic disease? In this insightful episode of the Fitness Business Podcast, host Justin 'JT' Tamsett discusses the concept of 'Exercise is Medicine' with expert Lisa Dougherty, who has 27+ years of experience in the field. They explore the significant impact of physical inactivity on global health and the economy, emphasizing the crucial role of tailored exercise in combating chronic diseases. Lisa shares her journey and the evolution of specialized fitness training for various medical conditions. They also discuss best practices for gyms and trainers, the importance of advanced education, and how gyms can build respect within the healthcare continuum. The episode finishes with details on Lisa's upcoming virtual global medical fitness conference, bringing together a wealth of knowledge and expertise for fitness professionals worldwide.
Key highlights from the episode:
- A global health wake-up call: Why inactivity is projected to cost $314–$446 billion annually by 2050 and how gyms can position themselves as part of the healthcare solution.
- Best practices for “exercise as medicine” programs: Education requirements, record-keeping, safety protocols, and emotional intelligence as core skills.
- Business opportunities in medical fitness: How specializing in chronic condition populations can set you apart from competitors and create long-term client loyalty.
Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
“It is crucial for fitness and allied healthcare professionals working with the aging population to have this higher level of knowledge, skill, and expertise.” - Lisa Dougherty
“I started the MFN to improve the quality of life of the many millions of people with chronic disease and medical conditions.” - Lisa Dougherty
“The fitness industry still targets the’ nearly fit’. Which is, you know, 15% of the population, and those are the shark infested waters. And 85% of the rest of the population has obesity, diabetes, high blood pressure, cardiovascular disease, osteoporosis, cancer…it's a scroll of diseases.” - Lisa Dougherty
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Our Guest:
Lisa Dougherty, Medical Fitness Expert
Website: https://www.MedFitFoundation.Org
LinkedIn: https://www.linkedin.com/in/lisadougherty1/
Event:
2025 Virtual Global Medical Fitness Conference: https://www.fbasucceed.com/medfit
Use the Code: FITBIZ to save 25% (case sensitive!)
Sponsor’s Pitch:
Clint Aragona
Max Members AI
Website: https://www.maxmembers.ai/
Email:clint@maxmembers.ai
LinkedIn: https://www.linkedin.com/in/clinten-aragona-470123290/ and https://www.linkedin.com/company/maxmembers
Merch Sponsor:
ROGUE - https://www.roguefitness.com/
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
Free Online Live Events: https://fitnessbusinesspodcast.com/onlineevents
REX Roundtables Trusted Suppliers:
1. Reinig Insurance: Ken Insurance Guy specializes in risk management and insurance for fitness businesses https://theinsuranceguy.com/
Power Plate: Whole-body vibration for fitness and wellness - https://powerplate.com/
ROR Partners: offering data-driven marketing strategies to enhance customer relationships. https://rorpartners.com/
HR Network: All your HR needs solved at the end of the phone. https://hrnetworkinc.com/
Referrizer: Automates marketing and referrals for your business https://business.referrizer.com/
About Our Guest:
Lisa Dougherty has been in the medical fitness space for over 25 years. She founded the MedFit Network in 2013, which serves as both a professional membership organization and a free online resource directory. She established the MedFit Education Foundation, a nonprofit organization, in 2017 to elevate the quality and quantity of available education for fitness and allied healthcare through educational webinars, online courses, and virtual conferences. Lisa has been recognized as a fitness leader on multiple occasions, including by Personal Fitness Professional Magazine and The Huffington Post. The White House acknowledged her as a “Champion of Change”.
About Your Host:
Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note:
We only recommend products we care about (affiliate links support our free content). Thank you for your support!
In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness professional can use to strengthen client bonds and team dynamics. Whether you’re new to the show or a seasoned listener, this conversation is packed with entertaining stories and actionable strategies for leveling up your communication and listening skills.
Key highlights from the episode:
- Unique perspectives from Christopher Carter on applying mentalist techniques for interpreting body language and deepening human connection in your gym or studio.
- Tips for making impactful first impressions and using humor to improve engagement with members and staff.
- Step-by-step communication and training tips—like the “POPO” method (Proximity, Orientation, Pacifiers, Open body language)—for creating remarkable relationships with members and teams.
Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword
Ready for more:
- Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast
- Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents
- Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/
- Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/
Quotes:
"Trust is a result of presence." - Christopher Carter
"No sale without trust." - Christopher Carter
"Practice one step at a time." - Christopher Carter
Resources:
- Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
- Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/
- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Our Guest:
Christopher Carter, High-Impact Keynote Speaker and Mentalist
Website: https://christophercarter.com/
LinkedIn: https://www.linkedin.com/in/christophercarterspeaker/
Sponsor’s Pitch:
Magnus Nyberg
Eleiko Sport
Website: https://eleiko.com/
Email: magnus.nyberg@eleiko.com
LinkedIn: www.linkedin.com/in/magnus-nyberg-b5731872/
Merch Sponsor:
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents
REX Roundtables Trusted Suppliers:
- Wellness Spaces: delivering innovative recovery and wellness experiences: https://wellnessspace.com/
- Solutions One: offering member engagement solutions for fitness businesses: https://solutiononepartners.com/
- The Abs Co: designs and sells innovative fitness equipment: https://theabscompany.com/
- Club Com: providing gyms digital entertainment, communication, and revenue solutions: https://www.clubcom.com/
- Smart Health Clubs: offering customizable fitness software solutions for health clubs: https://smarthealthclubs.com/
About Your Host:
Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note:
We only recommend products we care about (affiliate links support our free content). Thank you for your support!
In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes 'Wise Words' on brain fitness, discussing essential health habits.
Key highlights from the episode:
- Discover how Retro Fitness builds an authentic brand message that informs all gym marketing strategies, emphasizing internal team alignment and brand evangelism.
- Explore practical gym marketing ideas for maintaining a cohesive message across various platforms, including digital marketing for gyms and social media marketing for gyms.
- Understand the long-term play of effective gym advertising and management within the fitness industry trends, ensuring your brand stays in its lane for sustained growth and impact.
Ready for more:
Become an FBP Insider! Learn more on Patreon.
Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
Leave a rating on Spotify or Apple Podcasts.
Quotes:
“An authentic brand is committed to evoking an emotion.” - Kim Gouch
“We want to build on the relationship that we have with the team that's going to work to build the brand. Those people eventually become your brand evangelists.” - Kim Gouch
“Your culture really is actually the essence of your brand and the essence of your brand message.” - Kim Gouch
Resources:
Become an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Our Guest:
Kim Gouch, Chief Brand Officer Retro Fitness
Website - https://retrofitness.com/
LinkedIn - https://www.linkedin.com/in/kim-gouch-a12818b/
Email - kim@retrofitness.com
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Sponsor’s Pitch:
Dan Young, Founder & CEO of Simple Again
Website - https://www.simpleagain.com
Email - dan@simpleagain.com
LinkedIn - https://www.linkedin.com/in/dan-young-189842/
Merch Sponsor:
Be a Merch Sponsor - Here
REX Roundtables:
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events:
https://fitnessbusinesspodcast.com/onlineevents
REX Roundtables Trusted Suppliers:
Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/
ABC Fitness: provides gym management & software solutions. https://abcfitness.com/
Digital Revenue Systems: offering digital revenue opportunities for you https://www.digitalrevsystems.com/
Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox
Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise
About Your Host:
Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note:
We only recommend products we care about (affiliate links support our free content). Thank you for your support!
In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.
Key highlights from the episode:
- Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients.
- Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more.
- Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.
-Become an FBP Insider! Learn more on Patreon.
-Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
-Leave a rating on Spotify or Apple Podcasts.
Quotes:
“In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane
“You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane
Resources:
Become an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast
Brian’s Book - Rewriting Your Story
Brian’s Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REX Roundtables:
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events
https://fitnessbusinesspodcast.com/onlineevents
Trusted Suppliers:
Egym: Providing digital fitness solutions and equipment. https://egym.com/uk
Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com
Lionel University: flexible online programs in exercise science. https://www.lionel.edu/
EVOLT 360: providing body composition analysis technology. https://evolt360.com/
American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Become an FBP Insider! Learn more on Patreon.
Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios
Key highlights from the episode:
- Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience.
- Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals.
- The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder
"If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder
"Deep sleep is critical." - Dr. Patrick Porter
Resources:
Be an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Shama Hyder - Website, LinkedIn, Instagram, Facebook
Health and Fitness Association - Website
Momentum by Shama Hyder
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REX Roundtables:
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events
https://fitnessbusinesspodcast.com/onlineevents
Trusted Suppliers:
-Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop
-Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/
-Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/
-HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/
-Eleiko: supplying premium strength training equipment https://eleiko.com/en
-MAX Members: automating member management and engagement. https://www.maxmembers.ai/
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Become an FBP Insider! Learn more on Patreon.
We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact.
Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.
Key highlights from the episode:
- Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses.
- Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection.
- Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"The brain likes to stay in lazy mode." - Dr Patrick Porter
"Authenticity is key in storytelling." - Danielle Krischik
"Money is an outcome, not a purpose." - Danielle Krischik
Resources:
Be an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Danielle Krischik - LinkedIn, Podcast, Instagram
Knight Agency - Website
Danielle’s Book Recommendation: Building a Story Brand by Donald Miller
Matt Spears Live Event: Finance for Fitness Success - Register Here
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REX Roundtables:
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Trusted Suppliers:
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Become an FBP Insider! Learn more on Patreon.
Online Live Event - Learn More!
Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff acquisition can transform the quality and consistency of your hires. The episode dives deep into the power of crafting compelling job ads that resonate with potential candidates, making your gym stand out on job boards and attracting top-tier talent. The episode also unpacks the critical role of referrals, explaining why embedding a culture of referrals - where team members are rewarded for recommending candidates, not just successful hires - can create a self-sustaining pipeline of passionate, values-driven staff.
Also hear from Dr Patrick Porter about what should really be in all our morning routines, plus why that 2pm slump gets to all of us - and what you can do about it.
Key highlights from the episode:
- Innovative Use of AI in Recruitment: Learn how artificial intelligence is streamlining everything from candidate screening to interview scheduling, making your hiring process faster, smarter, and more efficient.
- Building a Referral-Driven Culture: Discover proven tactics to make daily referral requests a habit, and how to incentivize your team to help you build a robust bench of future staff, ensuring you’re never caught off guard by sudden vacancies.
- Prioritizing Integrity and Attitude: Find out why focusing on these core traits - rather than just technical skills - leads to stronger teams and a more positive workplace culture, ultimately boosting member satisfaction and retention.
Leave us a voicemail!
Leave a rating on Spotify or Apple Podcasts.
Quotes:
“Your sleep cycle starts in the morning.” - Dr Patrick Porter
“Never drink coffee first thing in the morning. I know a lot of people do that. Get up in the morning and drink a glass of water.” - Dr Patrick Porter
“Don't post a boring job description. You got to make this exciting." - Fletcher Wimbush
“Reward the referral, not the outcome.” - Fletcher Wimbush
Resources:
Be an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Fletcher Wimbush - LinkedIn, Website, Facebook
FACT Driven Hire System - Use code: hirebetter
Hiring Expert GPT - Watch how it works here
Unlock your coaching potential with DISC
Fletcher’s Book Recommendation - Who by Geoff Smart
Indeed - Website
ZipRecruiter - Website
Lindsay Vastola Live Event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability - Watch now on Patreon
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
Be a Merch Sponsor - Here
REXer in the Trenches:
Mark Harrington - Website, LinkedIn, Instagram
Mark’s Book Recommendation - The Advantage by Patrick Lencioni
The Table Group - Website
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Trusted Suppliers:
Reinig Insurance
Power Plate
ROR Partners
HR Network
Referrizer
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Fitness business growth strategies, gym staff retention tips, hiring personal trainers, fitness industry recruitment, employee onboarding best practices, fitness leadership development, gym management podcast, fitness industry trends 2025, recruitment marketing for gyms, fitness business success stories.
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Become a Patreon member! Start here.
We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business.
Key highlights from the episode:
- Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap.
- Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client.
- Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield
"If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield
“If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter
"When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast
Seran’s Recommended Book - The Gap & The Gain
Email Marketing Episode 99, Episode 314, Episode 470, Episode 489
Lindsay Vastola’s Episode Segment - Episode 529
Will Phillips - Fitness Industry Insights for 2016
Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
REX Roundtables
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Trusted Suppliers:
Garry Lewis - Website, LinkedIn, Facebook, Instagram
Wellness Spaces - Website
Solutions One - Website
The Abs Co - Website
Club Com - Website
Smart Health Clubs - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about!
Key highlights from the episode:
- Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops!
- Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience.
- Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"We feel like the critical mission of our team is to make baseball fun." - Jared Orton
"We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton
“Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Jared Orton - LinkedIn
Savannah Bananas - Website
Jared’s Book Recommendation - Unreasonable Hospitality
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
REX Wise Words:
Richard Toutounji - LinkedIn, Facebook and Instagram
COM Marketing - Website
Trusted Suppliers:
Eleiko - Website
ABC Fitness - Website
Instinctive Insights - Website
Budderfly - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.
Key highlights from the episode:
- Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business.
- Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences.
- Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
"The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley
"Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest
"There is no greater sales tool for a gym than a transformation story." - Danielle Krischik
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Allison Flatley - LinkedIn
Mel Tempest - LinkedIn, Website and Instagram
Health & Fitness Association Conference in Las Vegas
REX Iron Maiden Roundtable
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
Wise Words:
Danielle Krischik - LinkedIn
The Story Effect - Website and Instagram
Bloom Nutrition & Nike
Trusted Suppliers:
Max Members - Website
Les Mills - Website
EVOLT 360 - Website
American Barbell - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Gym management strategies, fitness marketing tips, studio growth, employee retention fitness, staff development programs, gym culture improvement, client engagement fitness, fitness industry trends, leadership development fitness, inclusive workplace
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training business and creating a culture of excellence within your gym!
Key highlights from the episode:
- Upskill your personal trainers to regain authority and effectively engage with today's educated gym-goers.
- Celebrate trainers who build relationships and extend member engagement, driving overall gym success.
- Ensure clear expectations and consistent training to cultivate a team that embodies your gym's brand and culture, ultimately enhancing customer service and member satisfaction.
Leave a rating on Spotify or Apple Podcasts.
Quotes:
“Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department." - JT Tamsett
"Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play." - Brent Frueh
"The trainer is no longer the authority on the gym floor." - Richard Boyd
"Celebrate those trainers that are keeping people the longest." - Richard Boyd
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Bob Esquerre - LinkedIn and Facebook
Richard Boyd - LinkedIn
Feel Soma - Website
Bob Esquerre Recommendation: Three Moves Ahead: What Chess Can Teach You About Business by Bob Rice
Richard Boyd Recommendation: Breath by James Nestor
Merch Sponsor:
Fast 30 Coach - Facebook
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Brent Frueh - LinkedIn
Rochester Athletic Club - Website, Facebook and Instagram
REX Roundtables - Website and Email
REX Leadership Academy - Website
Trusted Suppliers:
Glen Taylor - LinkedIn, Facebook, and Instagram
Fit Into Shape - Website, LinkedIn and Facebook
HR Network - Website
Myzone - Website
MXM Metrics - Website
Atlantis Strength - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Gym Management Podcast, Personal Training Business Tips, Gym Owner Podcast, Fitness Industry Leadership, How to Grow a Gym, Member Retention Strategies for Gyms, Fitness Marketing Podcast, Best Gym Business Podcasts, PT Sales Strategies
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models.
The episode also features additional perspectives from Jalynn Brown, who provides three key strategies for building strong instructor relationships, and Ken Reinig, an insurance specialist offering valuable business insights.
Key highlights from the episode:
- Strategies for instructor retention and building a thriving group fitness team
- Innovative approaches to group fitness programming that drive member engagement
- Insights into combating social isolation through community-focused fitness experiences
Leave a rating on Spotify or Apple Podcasts.
Quotes:
“People need people.” - Ingrid Knight-Cohee
"33% [of people] say strength is their number one goal." - Ingrid Knight-Cohee
“When you're accountable to an instructor, and when you've got a tribe... your motivation comes easier." - Ingrid Knight-Cohee
"Everyone is struggling to find quality instructors right now." - Ingrid Knight-Cohee
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Ingrid Knight Cohee - LinkedIn, Facebook and Instagram
Episode 297 - Listen
Fitness World - Website
Msingi Group Fitness Program - Website and Instagram
Merch Sponsor:
Pursuit Performance - Website
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Jalynn Brown - LinkedIn
Healthworks Fitness - Website
REX Roundtables - Website and Email
REX Leadership Academy - Website
Trusted Suppliers:
Ken Reinig - LinkedIn and Website
ROR Partners - Website
Matrix - Website
Performance Foods - Website
Digital Revenue Systems - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Group fitness class, group fitness workouts, class ideas, music playlist, instructor tips, warm up routines, staff retention, employee experience, employee engagement
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market.
You’ll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track.
Key highlights from the episode:
Leave a rating on Spotify or Apple Podcasts.
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Zach Coleman - LinkedIn, YouTube and Instagram
GymMark - Website
Merch Sponsor:
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Jared Williams - LinkedIn
The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook
REX Roundtables - Website and Email
Wise Words:
Hailey’s Website, Instagram, Facebook, and LinkedIn.
Hailey’s Podcast.
Trusted Suppliers:
Sarah Pellegrino - LinkedIn
Wellness Space - Website
Smart Health Clubs - Website
Saltbox - Website
Reinig Insurance - Website
Club Com - Website, LinkedIn, Instagram and TikTok
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy
With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in team members, and leveraging technology to improve the member experience.
Key highlights from the episode:
- Paul Byrne discusses the strength training trend and its implications for gym businesses. This trend is driven by social media, influencers, and changing consumer preferences.
- Delivering exceptional customer service is crucial for gym businesses. Key strategies include defining service standards, understanding customer needs, and going the extra mile to create raving fans.
- Modern marketing in the fitness industry requires a shift from linear CRM processes to more organic and responsive interactions. Utilizing texting, AI, and retargeting ads can automate and speed up the marketing process, focusing on convenience, reviews, and ease of membership to attract and retain customers.
Our favorite quotable moments:
“Consider making your gym [micro] influencer friendly. You have a room in the back where you have good lighting, you have the equipment you need. They can go back there and make it a place where they like to come and shoot their content.” - Paul Byrne
“Creating the best customer experience can only benefit your bottom line and increase customer retention and staff satisfaction... One of the most helpful tools that I have used with my teams over the years is a wonderful book called Raving Fans by Ken Blanchard and Sheldon Bowles.” - Jennifer Poljacik
"It's time to rethink the way we think of our prospects and how they interact with us, to get them from looking at us - to membership... We need to make it better." - David Steele
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Paul Byrne - LinkedIn
Harrison Co - Website
Link to Strength Training Report - Access Here
Link to GLP-1 Report - Access Here
Merch Sponsor:
GRIT Fitness - Website
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Jennifer Poljacik - LinkedIn
212 Fitness - Website and Facebook
REX Roundtables - Website and Email
Wise Words:
David Steele - LinkedIn
Sneeze It - Website
Trusted Suppliers:
Club Com - Website, LinkedIn, Instagram and TikTok
Lauren Becker - LinkedIn
Wellness Space - Website
Solution One - Website
Egym - Website
About Your Host:
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: weight training, beginner weight lifting, weight lifting program, strength exercises, strength training for women, strength training for seniors, strength training for women over 50, strength training for beginners, training for women, workout for women, gym workout, weight training
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.
Key highlights from the episode:
- The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity.
- Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities.
- Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations.
Our favorite quotable moments:
"Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett
"People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Anthony Schreiber - LinkedIn
Plunge - Website
Plunge on Shark Tank - Watch Here
Andrew Spellman - LinkedIn
Asher Gardner - LinkedIn
Therabody - Website, Instagram and LinkedIn
Therabody App - Download Here
Therabody Reset Locations - Here
Therabody in Clubs - Here
Therabody Jet Boots with Red Light Therapy - Here
Recovery at Brick Bodies - Website
EOS Rejuvenate - Here
Barry’s Bootcamp Venice - Website
Health & Fitness Association - Website
Merch Sponsor:
Anytime Fitness - Website
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Matt Remick - LinkedIn
Rochester Athletic Club - Website, LinkedIn, Facebook and Instagram
REX Roundtables - Website and Email
Trusted Suppliers:
Integrity Square - Website
Eleiko - Website
ABC Fitness Services - Website
Budderfly - Website
About Your Host:
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Cold plunge therapy, Percussive therapy, Cryotherapy benefits, Recovery tools for athletes, Wellness and recovery, Fitness recovery techniques, Cold water immersion, Therabody products, Gym recovery space design, Post-workout recovery methods, Fitness recovery solutions, Cold plunge installation for gyms, Percussive therapy equipment for fitness centers, Benefits of recovery spaces in gyms, Wellness amenities for fitness facilities, Gym member retention strategies, Designing recovery areas in fitness centers, Trends in fitness recovery services, Integrating wellness into gym offerings, Revenue generation through recovery services
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction.
Key Takeaways:
Enhance Active Listening: Improv teaches you how to listen to your clients and members, understanding their needs and concerns. This leads to more meaningful conversations and stronger relationships.
Build Rapport and Trust: By practising improv, your team will develop the ability to connect with people on a deeper level, building trust and rapport. This is essential for closing sales and retaining members.
Handle Objections with Confidence: Improv empowers you to think on your feet and respond to challenges with creativity and flexibility. This will help your team overcome objections and find solutions that satisfy both parties.
Our favourite quotable moments:
“‘Yes, and’ is the one rule. And when you do that one rule, you say yes and you get all the benefits.” - Mary DeMichele
“‘Yes, and”… those two words gain access to the brain, and it balances our nervous system. And when you balance the nervous system, you bring the brain online and you get all those benefits.” - Eric Tepper
“Whether we’re saying it out loud or we’re doing it in another nonverbal way, that ‘yes’ creates enough safety to help our brain turn back on.” - Mary DeMichele
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Eric Tepper - LinkedIn
Selling Wellness - Website, Facebook and Instagram
Mary De Michele - LinkedIn
One Rule Improv - Website, Facebook and Instagram
Wise Words Guest:
Chris Stevenson - LinkedIn
Marisa Hoff - LinkedIn
The Empower Group - Website
In The Trenches With A REXer:
Shania Parker - LinkedIn
Peak Health & Wellness Center - Website
Merch Sponsor:
Physiq Fitness - Website, Facebook and Instagram
REX Trusted Suppliers:
Max Members - Website
Les Mills - Website
EVOLT 360 - Website
American Barbell - Website
REX Roundtables - Website and Email
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: Improv for sales, improv for customer service, improv techniques for fitness professionals, improv for fitness business training, how to improve communication skills in fitness, sales technique for fitness, customer service tips for fitness, leadership skills for fitness managers, build rapport with clients, overcome objections in sales
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and boost profits.
Key Takeaways:
AI's Role in Fitness: AI can automate repetitive tasks, personalise client experiences, and analyse data to inform decision-making.
ChatGPT's Applications: ChatGPT can be used to generate workout programs, create personalised content, and even draft emails.
The Future of Fitness Professionals: While AI can automate certain tasks, it's unlikely to replace the personal touch and expertise that human trainers provide.
Overcoming Misconceptions: The hosts address common misconceptions about AI, emphasising its potential to enhance rather than replace human capabilities.
Our favourite quotable moments:
“When you combine awareness, practice and experience, you’re not just reacting to life, you’re responding and shaping it in the way you want it to look.” - Brian Weaver
“70% of the tasks that you do as a fitness professional can and should be replaced by ChatGPT.” - Ted Vickey
“Let AI do what it’s good at: the repetitive stuff.” - Ted Vickey
“Clients are looking to us as an expert. We need to be able to take AI information and bring it to a level where our clients can understand it.” - Ted Vickey
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Dr Ted Vickey - LinkedIn, Facebook and Instagram.
Fit Well - Website
Fit Well Academy - Website
The Fitness Professionals Guide to ChatGPT by Dr Ted Vickey - Buy now.
First Chapter Giveaway Offer (Connect with Ted on LinkedIn)
Wise Words Guest:
Brian Weaver - Website
In The Trenches With A REXer:
Jason Jaquays-Tarbox - Website and LinkedIn
Sponsor’s Pitch:
Clint with Max Members - Website
Merch Sponsor:
Myzone - Website
REX Trusted Suppliers:
Power Systems - Website
Myzone - Website
MXM Metrics - Website
Digital Revenue Systems - Website
REX Roundtables - Website and Email
About Your Host:
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: AI in fitness business, ChatGPT for fitness, Streamline fitness business operations, Personalize client experience in fitness, AI tools for gym owners, Future of fitness professionals with AI, AI and fitness misconceptions, How to use AI to boost fitness profits, fitness technology, fitness podcast
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry.
Key Takeaways:
- Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice.
- Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated.
- Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information.
Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition.
Our favourite quotable moments:
"Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy
"Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy
"Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy
If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Jamie Kennedy - LinkedIn
Brave Moon Podcasts - Website
Resources:
Free podcast launch guide for leaders in health & fitness - Download today.
Podcastle - Podcast recording and transcription platform option 1. First 3 hours are free.
Riverside - Podcast recording and transcription platform option 2.
Acast - Podcast hosting platform option 1.
Libsyn - Podcast hosting platform option 2.
Building a StoryBrand by Donald Miller
Stories that Stick by Kindra Hall
Wise Words Guest:
Dr Paul Bedford - Website
LinkedIn
Instagram
Facebook
YouTube
In The Trenches With A REXer:
Troy Morgan - Website and LinkedIn
Willows Gym - Website
Sponsor’s Pitch:
MXMetrics - Website and LinkedIn
Jason Abucejo - LinkedIn
REX Trusted Suppliers:
ROR Partners - Website
Precor - Website
Performance Foods - Website
REX Roundtables - Website and Email
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!