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Fitness Business Podcast: Leadership, Innovation, and Profit

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
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Fitness Business Podcast: Leadership, Innovation, and Profit
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Now displaying: 2018
Dec 17, 2018

Ryan Mesanz is the Chief Technology Officer of Anytime Fitness. 

Ryan leads a team that includes 60 developers, designers and infrastructure engineers, so unsurprisingly our focus topic for today is technology!

Ryan starts by sharing the tech demands of their customers in 2018, we discuss how Anytime Fitness have created a platform to connect members and coaches with one centralised App and lastly we chat about using data for rewarding loyalty

Dec 17, 2018

This episode is part of the Motionsoft Technology Series with interviews featuring speakers from the 2018 Motiosoft Technology Summit.  Todays special guest is the Director of Member Services for Crunch Fitness, Candace Sweat.  During the episode we discuss leveraging technology for solutions across every area of the business.

Dec 17, 2018

Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness.

His passion is never more evident than when discussing Wexer’s company mission: to help health club operators stay relevant in an increasingly digital world by embracing technology, rather than seeing it as a competitive threat.

 

Dec 14, 2018

Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.

Dec 12, 2018

Raj Sareen is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Sciences, and an MS in Physics, Raj spent much of his academic career focused on learning about the physical world we live in and the universe above.

Dec 9, 2018
Meredith DePersia oversees the Human Resources function for Active Wellness. She leads a passionate team of HR professionals responsible for employee relations, benefits, recruitment and compliance. Meredith joined Active Wellness in March 2014. Prior to Active, she was the Vice President of Commercial Clubs at Club One, serving in leadership roles such as General Manager, Regional Manager and Director of Operations throughout her 11-year tenure. She has been a featured speaker on employee management for IHRSA and a resource for industry publication articles such as Club Solutions Magazine and Club Business International. She holds a Bachelor of Science in Human Nutrition, Foods and Exercise, a Master of Science in Exercise and Health Promotion and a Senior Professional in Human Resources (SPHR) certification.
Dec 5, 2018

Since joining Excel Fitness as the Director of Strategy, Jeff Helfgott has been responsible for scaling the people, process and technology to support its growth from 18 clubs to 62 Planet Fitness clubs across six states. Prior to Excel Fitness, Jeff was an Army combat arms officer before assuming technology and strategy roles at USAA, McKinsey and a variety of start-ups.

Dec 3, 2018

Mike Beeney is the Director of Myzone Asia Pacific, a wearable technology company who work with over 6,000 facilities across 65 countries. Mike holds a Masters degree in exercise and health sciences and has worked in the health and fitness sector for over 20 years both in the UK and across the Asia Pacific region.

During this episode Mike talks us through the current landscape of wearable tech in the fitness industry, what the future looks like plus how wearables can enhance member retention and adherence.

Nov 29, 2018

Katie Bossie is the Senior Business Manager, Health & Fitness for Listen 360. She  joined the Listen360 team in 2015 and oversees business development and service delivery of Listen360's member feedback and reviews management system for all health and fitness clients. Having worked with clubs and studios of all types and sizes, Katie is keenly suited to share insights and best practices on what drives member loyalty in the health and fitness industry.

Nov 19, 2018

Before launching her own company, FORTË, Lauren Foundos spent a decade working on Wall Street, with the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. 

Nov 16, 2018

David Steel is the Chief Viral Officer of Sneeze It, a division of The Steel Method.  In his role, he educates companies on how to attract prospects, build a lead pipeline, and convert those leads into customers. He is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.

Nov 1, 2018

Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System.

Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions.

Amanda joins us in this episode to talk about conversational selling on Facebook.

Oct 31, 2018

Josh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS is the most trusted and fastest growing business association, dedicated to current and aspiring fitness owners.

Josh has been featured in all major news outlets and is a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, and ZUMBA.

Oct 26, 2018

Mike Jesowshek is a Certified Public Accountant with both a Bachelor and Masters in Accounting. He is the founder of JETRO and Associates, a cloud based accounting firm. Mike has a strong passion for technology as his firm helps provide digital accounting, bookkeeping, tax and payroll solutions for small business owners. With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally. In this show Mike shares Tax and Accounting Advice every fitness business owner and fitness professional needs to know. 

Oct 26, 2018

Sue Richard has excelled in the fitness industry for over 20 years. Through her various roles as a Personal Trainer, Group Fitness Instructor, Team Trainer and Club Manager she has inspired thousands of health club members towards incredible results. Sue currently owns her own health and fitness club and is the co founder of TRIBE Team Training.

Oct 19, 2018

Brian Zehetner is an accomplished registered dietitian and strength and conditioning coach with 20 years of experience in the health and fitness industry. He is currently the Director of Health and Fitness at Planet Fitness World Headquarters and is the former Chief Science Officer at Anytime Fitness Corporate.

Oct 12, 2018

Robert Gerrish is a Venture Strategist and he supports individuals starting, growing, fine-tuning or exiting their business. 
 This episode is perfect for new Personal trainers and fitness professionals. Robert takes us through the steps to ensuring there is a market out there for your business idea, how we best ensure we have our service offering right, the steps to create our ideal client profile and the 3 most important things a fitness professional should do to succeed as your own boss.

Oct 10, 2018

Randy Hetrick is Founder and CEO of TRX.  Over the past three decades he has built a record number of unique accomplishments including: collegiate athlete, 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and growth company CEO whose company earned multiple placements on Inc. 500 Fastest Growing Companies List  and Outside Magazine Best Places to Work list.

He earned a bachelors degree from the University of Southern California; a master degree from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business, where he is a contributing lecturer on entrepreneurship, branding and leadership.

Oct 3, 2018

James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers, but also services fitness professionals with educational events, certifications a print magazine and online community.

Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business.

This show is perfect for Personal Trainers who want to start their online PT business, heres what we discuss:

  • Part 1) Where to get started including software options and testing before launch
  • Part 2) Creating and Planning your system of training
  • Part 3) Onboarding your online clients
  • Part 4) How to set your prices.
Sep 28, 2018

Josh York is the Founder & CEO of GYMGUYZ, an in Home Mobile Personal Training franchise company, headquartered in Plainview, NY. Since its inception in 2008, Josh has been valued for his hands-on leadership style growing the business and profitability to more than 10,000 clients, over 150 employees and a fleet of vans in less than 5 years. Today GYMGUYZ is the fastest growing franchise brand with over 200 locations in 28 states and 3 countries.

Sep 21, 2018

Henna Inam is the CEO of Transformational Leadership Inc. She is an executive coach to C-level leaders who are creating transformation within organizations. She helps them transform from within, to create cultures of innovation, trust, and inclusion. Henna has more than 20 years of experience in marketing, finance, and sales and has lived or worked in seven countries across four continents. She is the author of Wired for Authenticity, which won Leadership Book of the Year 2016. During this episode you will learn:

  • The practices of an authentic leader
  • Ways to build yourself as an authentic leader
  • How to understand your strengths and saboteurs and how we can develop better self-awareness around those areas
Sep 16, 2018

Frank Nash is the owner of STRONGER Personal Training. For the past 20 years Frank has been committed to achieving excellence in the field of Fitness Training and Performance Enhancement. He is an experienced fitness business owner,  best Selling Author and International Speaker. During the interview we discuss:

  • What to consider before re-branding your business
  • How he ensures his coaching team consistently deliver an amazing experience for their members
  • Frank shares his experience and opinion on the Employee Vs Contractor question
  • We discuss using technology and how gamification can be a game changer for member engagement and retention
  • Tips for fitness owners who want to stand out in a crowded market
Sep 8, 2018

Joey Gonzalez is the CEO of Barry’s Bootcamp.  Barry’s is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement.  In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retail and how it has grown to become an important and profitable part of the business.

Aug 31, 2018

In this weeks show we discuss 3 Ways to make more Revenue in your Fitness Business, How to increase your prices each year, Tips for getting new members into your club. Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. Results Fitness was named one of the top ten gyms in the United States by Men’s Health Magazine three years in a row and was voted a Best Gym by Women’s Health Magazine in 2011. 

Aug 24, 2018

How can we use pricing psychology to influence consumer behavior?This weeks expert guest is Mike Arce the Founder and CEO of Loud Rumor, the fitness & wellness industry's leading source for lead generation. Mike is also the host of the GOAT Show - a podcast that interviews those who are arguably the Greatest Of All Time at what they do.

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