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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and action items to make a difference in your fitness business - no matter the size or role. Since 2015, there has been a weekly show, making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. There are 2 spin off shows: The Value Proposition, where you find out the value industry suppliers bring to your business; and Thinking Ahead, is a show to challenge how we should be doing things in the future. The show is supported by Active Management, MyZone, KeepMe, Hapana, REX Roundtables, ISSA, MX Metrics and Bodymapp
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Now displaying: March, 2019
Mar 26, 2019

Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. 

Mar 18, 2019

Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.

Mar 12, 2019

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple.

She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com.

This weeks episode is a little different to most, we have split this weeks show into two sections:

  1. Facebook Ad changes
  2. Top Facebook Ad tactics for gym owners and personal trainers.

And heres a tip – right at the end of the interview, Anndrea shares 3 of her favourite digital business tools, so make sure you listen out to todays Fitbizpiration!

Mar 5, 2019

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. 

Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019. 

Mar 1, 2019

Dr Paul Bedford has over 20 years experience working in the fitness industry, including role​s​ as a gym instructor, personal trainer, fitness manager and club manager. ​ ​He has a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of ​his​ PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. ​He then went onto ​develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

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