Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre. During this time, he has built a unique, design-led product development team and culture, who together, create innovative digital fitness experiences.
Dori Nugent the Membership Director at Club La Maison Health and Fitness Club
Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs.
Dori currently serves on the Board of Directors for the mid-atlantic club management association and she is an educational presenter at IHRSA conferences.
Robert Barnes is the Country Manager - Asia Pacific for Higher Logic. He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.
The issue of privacy around the use of data has become increasingly prevalent over the past 12 months. We had the introduction of the GDPR in 2018 and more and more often we are seeing clubs and studios invest in new technology, including the use of biometrics. For these reasons and more, it’s essential that club operators have a good understanding of the privacy guidelines that affect the collection and use of customer data and information
Gemma Anderson the Head of Performance and Growth at Deakin University. She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards. In 2016 she was the recognised by B&T Magazine as the most Influential person in Marketing Under 30.
In this episode:
Common mistakes businesses make when using data for marketing
The most important steps to set up your marketing to make the most of data and technology You Need to Know About Data Driven Marketing
| Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience.Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities. |