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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and action items to make a difference in your fitness business - no matter the size or role. Since 2015, there has been a weekly show, making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. There are 2 spin off shows: The Value Proposition, where you find out the value industry suppliers bring to your business; and Thinking Ahead, is a show to challenge how we should be doing things in the future. The show is supported by Active Management, MyZone, KeepMe, Hapana, REX Roundtables, ISSA, MX Metrics and Bodymapp
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Now displaying: July, 2023
Jul 25, 2023

Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach. 

Get contact information and more show notes here: https://fitnessbusinesspodcast.com/510

Nikki Rausch is the CEO of Sales Maven and a sales expert who helps entrepreneurs and business owners transform their sales process. She is known for her unique approach to selling, that combines selling skills with kindness and authenticity.

Summary:
Nikki Rausch believes successful sales is about building relationships and having real conversations with potential clients. She teaches a five-step sales process called the Selling Staircase, which includes introduction, creating curiosity, discovery, proposal, and close. She emphasizes the importance of creating curiosity to pique people's interest and asking smart questions to understand their needs. Nikki also recommends having a high-end offering to create an anchor for other offers, and using top-down selling to present options to clients. She encourages salespeople to ask for the sale and issue invitations to work together. Finally, she advises following up with clients and staying in touch to maintain the relationship.

Key Takeaways:

  • Practice creating curiosity to pique people's interest and have more business conversations.
  • Be clear and stand in your place of credibility and authority when recommending your solution.
  • Use top-down selling to present options to clients, starting with the most expensive offer.
  • Ask for the sale and issue invitations to work together.
  • Follow up with clients and stay in touch to maintain the relationship.
Jul 20, 2023

Join Sarah Pellegrino as she speaks with Mel Tempest, 20+ year fitness business operator and organizer of the Ignite Fitness Business Event taking place September 14, 2023! Hear what’s unique about this Australian event and why YOU need to attend!

 Show Summary:

Calling all Melbourne fitness business professionals – are you ready for the Ignite Fitness Business Event taking place on Thursday, September 14, 2023? Think speed dating meets fitness industry roundtable, networking event. This personalized, one-day event will be capped at around 70 people, providing you with an intimate setting to get your fitness business questions answered right on the spot!

There will be different roundtables with hosts that specialize on certain topics. Each table will foster different discussions and you’ll leave with a whole new network of professionals you can lean on!

Show notes: https://fitnessbusinesspodcast.com/509

Ignite Fitness Business Event: https://ignitefitnessbusiness.com.au

 

Jul 18, 2023

Steph Tuss, CEO of Life Is Now, joins the Fitness Business Podcast to discuss the importance of accountability in teams. She emphasizes the need for a clear vision communicated to the team, as well as agreed-upon measures of success. Tuss believes accountability should be a collaborative process, with leaders supporting their team members in achieving their goals. She also highlights the importance of fostering a culture of psychological safety, where team members feel comfortable sharing ideas and engaging in healthy debate. Tuss provides practical strategies for holding teams accountable and creating a productive and innovative environment.

Key Takeaways:

  • A clear vision communicated to the team is essential for fostering accountability.
  • Agreed-upon measures of success help team members understand their responsibilities and hold themselves accountable.
  • Leaders should approach accountability conversations to support and empower team members, rather than to reprimand or criticize.
  • Building psychological safety within the organization encourages healthy debate and innovation.
  • Mistakes should be seen as learning opportunities and leaders should model vulnerability by admitting their own mistakes.

 

Jul 11, 2023

How have you prepared your facility's design to meet changing user expectations? According to today's guest, more dedicated space for recovery, member entrance and lobby areas are just a few of the top trends in club renovations. This episode is like a free design consultation from Rudiy Fabiano one of the top club designers in the industry. Listen carefully for some DIY projects that you can start tomorrow!

Full show notes:  https://fitnessbusinesspodcast.com/507

Jul 4, 2023

Attention gym owners! Are you truly aware of women's distinct desires and preferences regarding fitness and wellness? Extensive research indicates their needs often differ from men in the same age group. As a gym owner, unlocking the obstacles that prevent women from joining your establishment will open up a vast untapped market. Discover invaluable insights on women's health and fitness requirements from Murphy Research, based on reliable data.

SHOW NOTES:  https://fitnessbusinesspodcast.com/506

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