Organic marketing is the base for all fitness marketing in this day and age. Luke preaches consistency and making sure your content speaks to your following. In this episode, Luke focuses on the benefits of organic marketing as well as the biggest mistakes to avoid and if he could offer up one piece of advice it would be, "get your followers to buy into the person, not the service."
Do you ever wonder if you’re using your software systems to the fullest extent? Are you confident in the quality of data you’re receiving from your current systems? Do you truly feel that you have made your member processes simple enough so that members can engage with your business when and where they want to? The team at ASF Payment Solutions & Club OS joins us this month on The Value Proposition to give you insight into to each company, new features for both, and how they work together to enhance member engagement.
In today's episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she was able to get all of her information out of her head and into a systematic process.
In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read
In this episode: Key data around podcasting, Tips for getting started, How to reach more people with your podcast, How to monetize your podcast. Featuring special guest: Dave Keine
In this episode, Debra walks us through the path that Row House has taken to ensure consistency within its brand. Keeping an "ear to the ground" is the secret to their success and making sure that all employees are educated on the meaning behind #pulltogether. Debra emphasizes the importance of making everyone that walks through the feel welcome and supported. It's a great episode that is truly focused on detailed oriented brand consistency and an education on how to create a strong feeling of community.
Mohit Rajhans, co-founder of Think Start Inc. He has worked with most of Canada’s top media organizations, with a focus on major brands. Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College.
If you’re a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor’s networked fitness solutions: Preva and Advagym by Sony - and give you a sneak peek as to the types of data you’ll be receiving by making them part of your facility. You’ll then hear what business decisions you can make with this data and how it affected the bottom line of a Precor customer. Adopting any new form of technology takes staff buy-in, so we dive deep into how to foster that and make your staff your biggest technology advocates. We tie a bow on this conversation with specific ways you can add technology into the sales process and make it truly part of your member journey!
Krishea Holloway started her career with Curves NA, Inc. at the age of 21, opening her first Curves franchise in 1997. Her franchise quickly became one of the most successful Curves franchises! Due to her success Co-Founder, Gary Heavin, asked her to become a mentor to other club owners. She joined the corporate support team in 1999 as a club operations trainer, and has progressively moved up within the company taking on responsibilities as: Sales and Resales Manager, Country Manager for New Zealand and Australia, Director of North America, and most recently, President and CEO of Curves NA, Inc.
Krishea holds a bachelor’s degree in accounting from the University of Hawaii. She has been married to her high school sweetheart for over 25 years.
Krishea discusses the highs and lows of rebranding Curves. Being a veteran of the industry, Krishea talks about how she has taken her experience and has applied it to leading a new vision for Curves and the team aroud her.
Adam Sedlack, President of UFC Gyms, is an experienced fitness veteran with a demonstrated history of excelling in the health wellness and fitness industry. Adam, had the honor to be selected by NeV as one of the co-founders of UFC GYM. UFC Gym now is under development in 26 countries around the globe and is known as the world-wide leader in MMA conditioning. Through the growth of UFC Gym, Adam developed an expertise around domestic/international operations and he is highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital, and overall Operations. Adam also has held the title of Vice President of 24 Hour Fitness.
In this episode, Adam shares how his strong communication skills helped UFC Gyms survive the pandemic. He discusses how important it to have different communication styles to meet the needs of all generations and depending on who is surrounding you to adapt and shift to meet your team's communication preference. Please join me along with Adam, for today's episode.
Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center. He later was employed in a variety of positions in different fitness operating models including a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.