Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue.
Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called the "The CEO Pledge for Physical Activity". , which aims to help leaders create a culture of physical fitness. He will share ideas that leaders can easily implement to create a physically fit ‘work’ culture. He also talks about fitness specific opportunities that fitness business operators need to be mindful of going into 2023.
Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading.
Dori chats with speed reading expert Abby Marks Beale. Abby has taught thousands to build reading confidence and competence for over 30 years. She shares some simple, yet powerful strategies to read faster and talks about the impact that speed reading has on comprehension.
One mentorship transformed him from an introvert with dyslexia to a master connector and changed his life forever.
Steve Spiro, host of the LinkedIn Live show Master Connector, is on the show today. He is an inspirational speaker and professional development expert. Steve shares unique strategies and tactics to grow a strong professional network. He also shares how to be your most authentic self, and how to build more meaningful connections and collaboration.
Connect with Steve: https://10000cards.com/card/steve-spiro
For more detailed show notes, visit https://fitnessbusinesspodcast.com.
As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this generation.
What You'll Learn:
Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.
In today's episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while, so this is the perfect episode to refresh your practices. Come along with Corey Hiben for the next 30 mins to put some spice into your email marketing campaign.
Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023!
Jim Czupil from Battlefield Leadership delivers a superb episode. Jim is the Senior Business Facilitator for Battlefield Leadership, and he talks about this amazing program that you and your team can experience together. Jim stresses the importance of your "hallway reputation." That means you need to be intentional and mindful of your hallway reputation, because Jim will tell you that the importance isn't what you think, the importance is what your team thinks of you. Seeking out your blind spots will allow for personal growth and growth among your team. Leadership is a skill set, and Battlefield Leadership is a way to manage your skill set. Come along for the journey today in today's episode, and walk away with knowledge that you can convert into power.
We launch a new segment called "Industry Current Affairs" with Kaumil Gajrawala from Credit Suisse. In a report Kaumil released in June 2021, it was forecast that the wellness economy – including fitness - could grow 7.1% annually from 2018 to 2024, with many sub-segments growing quite a bit faster. Over part of that time, we’ve had a pandemic, inflation, labour shortages, world leaders turnover, and even the media telling us there is an impending recession. Find out what Kaumil thinks of our industry from an investors perspective in our first episode of Industry Current Affairs!
This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness!
It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There are some parallels, but there are also key differences.
Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast.
Just in time for your budget planning season! Danielle loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode, Danielle dissects the 7 drivers in business: Price, Volume, Direct Labor Costs, Operating Expenses, Accounts Receivables, Inventory and Accounts Payable. So if you are looking to improve your profits...hit the play button!
Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch’s lead generation platform helps operators capture leads, automate follow up, track staff performance, and support the new member throughout their entire journey!
Paul Meldrum stops by the Fitness Business Podcast to drop a few powerful tips on how to become the best possible trainer for your clients' wants and needs. Getting your clients to use a food journal is vital, and learning how to approach your training depending on your clients level is a great place to start. Stop what you are doing, grab a notebook, because I guarantee you will take away a few key points from today's episode.
Ben Ludwig is a returning guest on The Fitness Business Podcast. In today's episode, Ben takes on the topic of leadership and managing your team through the ugly. Leading your team through changes and challenges can be stressful and frustrating for a leader. Ben's calm and natural way to lead offers inspiration, hope and positivity to those leading the way for their teams. Take 30 mins and give yourself a boost of optimism!
The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what isn't on the top of the list for them. Make sure your marketing is on point for this generation, sit down, relax and take a few notes! There are lots of potential new members in this generation!
For gym operators, finding qualified trainers in today’s market is challenging. On the flip side, personal trainers are having a hard time finding jobs. Today’s episode will speak to both of those issues. Johnny August from ISSA delivers beneficial information on personal trainer recruiting trends and solutions. If you are a gym operator, learn tips on how to find and retain qualified talent. If you are a personal trainer, learn the value of arming yourself with several certifications.
Let's talk Group Fitness! In today's episode, Vanessa covers group fitness topics such as programming, using group fitness to promote small group training, the importance of a great experience for retention, and introducing an instructor assessment to your group fitness team. Vanessa does a wonderful job at capturing a fresh, updated vision of group fitness. Take a listen and see for yourself!
We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you.
“How you show up matters”, according to today’s guest Brian Weaver. Showing up to work with the right mindset will not only set you up for success, but will also trickle down to your sales team. And speaking of success, Relationshipping Wednesday will take your employee and member engagement to new heights! Listen to Brian’s advice on how to implement this into your monthly schedule.
Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to make your life and your employees' lives brighter!
Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's wants and needs.
The Global Health & Fitness Alliance just released its Deloitte Report, and the findings are fascinating. This first ever report examined the economic and socioeconomic impact of the global health and fitness industry. We invited Andrea Bell, Chair of the GHFA, to highlight key findings of the 64-page report.
Join Sarah Pellegrino as she speaks with Brad Thorpe, Inventor of the Isophit, to learn about this safer, more effective, and more efficient workout. We cover the benefits of isometric training, how to partner with Isophit, and which Isophit model is the best fit for your business!
Attention personal trainers and PT departments, this episode is for you! Michael Hughes, Functional Movement Specialist and CEO of Gymnazo EDU, is here to help you improve your fitness business and your skill set. Michael has 7 skills that have helped him become successful, and he wants to share them with you. Grab a seat, a pen, a note pad, and follow along.