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The Fitness Business Podcast

The Fitness Business Podcast is the most unique podcast, as it dives deep into educational topics and real action items to make a difference in your business - no matter the size or your role. There has been a weekly show since 2015 making it the longest running podcast to help fitness business owners, managers, career individuals and entrepreneurs to lead, manage and run their businesses. There are 3 spin off shows: The Value Proposition where you find out the real value of industry suppliers bring to your business; Educational Intensive is a 60 minute show where you are taught a new business skill; and Thinking Ahead is a show to challenge how we should we be doing things into the future. The show is supported by Active Management, Discover Strength Franchise, Tribe Team Training, One Fit Stop, MyZone, Team RockstarFit and Keepme.
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Now displaying: Category: Podcast
Aug 31, 2021

In this episode, our industry experts Jon Nasta, Allison Flatley and Seth Hazen will discuss their views on how covid has affected the fitness industry. Struggling to find staff seems to be top on the list of how covid has effected and altered the industry and this all-star panel discusses many ideas on best practices to fill your "help wanted" positions. Jon, Allison and Seth have not only worked in the industry for most of their careers, but have been long time supporters and advocates for the industry. Their wisdom certainly has been a leading force during these challenging times. All three are here today to give ideas and to produce thought provoking ideas to rebuild your team. Stop what you are doing and take a listen...it just might save your business.

Aug 24, 2021

Dylan Webster is the Managing Director of the Fitness Sales Academy and the author of Fitness Sales: Logic, Seat, Emotion. Dylan is motivated to change the way members and guests are exposed to fitness by upgrading the sales skills of fitness professionals/ Dylan leverages his extensive knowledge of fitness, social psychology, and human behavior, to coach others to unlock their full potential

Aug 19, 2021

It’s no secret that the real estate market and interest in fitness is at a peak high right now, so Sarah Pellegrino, host of The Value Proposition found it necessary to speak with an incredibly successful franchise out of Canada, Oxygen Yoga and Fitness. Jen Hamilton, CEO and Melissa Hanssens, COO – chat with Sarah to discuss everything from how to franchise your business, how to evolve with your business, tips on how to best lead and support your franchisees and creative additional revenue stream ideas for franchisees!

Aug 17, 2021

Kia Williams provides an eye opening episode about inclusion and diversity. Kia preaches that not only is this important amongst your staff, but your members too! Be creative, be open and be inspiring to everyone around you by talking about ways to bring people together and make them feel apart of your community. Listen for Kia when she states: You won't be creative without diversity!

Aug 10, 2021

Did you ever want to check off a personal goal off your bucket list? Today’s guest, Keith Burnet, did exactly that! Keith Burnet the CEO of Global Market for LesMills International is going to tell his story about his drive and determination to complete a 42 day journey across the Atlantic Ocean! This episode is all about inspiration and determination!

Aug 5, 2021

Do you ever feel like you spend hours creating and posting content on your social media pages, but it just doesn’t get the response, cut through or engagement you’re hoping for? This episode will walk you through 4 content creation exercises to increase customer engagement and 5 call to action methods to help generate conversations and leads. 

Aug 3, 2021

Group Fitness experts Staci Alden and Lauren George pair up to discuss one of the current issues in group fitness: finding and hiring group fitness instructors. The pandemic forced group fitness instructors to scurry for alternative ways to continue to teach classes and earn an income, many instructors left the traditional "in-house" teaching environment and found themselves successful at on-line teaching. Staci and Lauren bring creative ideas to this episode, especially on how to entice instructors back to your facility and how to seek out new talent. Staci is the group fitness and Pilates director at PRO Club located in Washington State. Lauren is the co-creator of Barre Above and the co-owner of the Fit Biz Club. Lauren lives in Mississippi along with her husband her two children.

Jul 29, 2021

Tune into this months podcast partner interview featuring the Group CEO of Myzone, Dave Wright. A must listen episode for all Club Owners and Operators.

Jul 27, 2021

In this episode, guest Thom Shea explains what the 3 Simple Things are to lead during chaos. His leadership style, of which he learned from the Navy Seals, is prevalent as he shares what has worked for him during his years in the military. Thom Shea is passionate about making people, from all different backgrounds, become better leaders by listening more and placing the right people in the correct roles.

Jul 22, 2021

One guest from each of the 13 companies TVP Host, Sarah Pellegrino, has interviewed join her for a special anniversary episode. You’ll hear company & product updates, industry trends to watch out for and advice from our supplier partners on how to win in 2021 and beyond!

Jul 20, 2021

Sheay Wheeler is the proud owner of The Function Room, a personal training studio located in Australia. Sheay is passionate about fitness and as a trainer, helping people be the best they can be is what drives his success! As a veteran to the fitness industry, Sheay has made it his focus to develop his fitness studio into more than just a place to improve your physical fitness, but a place where mental fitness is highlighted as well. We are proud to have Sheay as a Fitness Business Podcast Fanatic alumni.

Jul 13, 2021

Aimee Nicotera is the creator of online fitness program E5 Collective. Aimee has over 25 years of experience in the health and fitness industry, having served in a variety of positions ranging from High School Health Educator in South Central LA to Fitness Director at Canyon Ranch Resort and Spa in Lenox, MA.  Listen along as Aimee Nicotera explains how she started an online course during the pandemic. The lessons that she learned along the way will benefit anyone listening. Give this episode a try, I guarantee it will increase your income opportunity!

Jul 6, 2021

Want to grow your personal training department for 2021? Take a listen to this week's episode as industry expert, Brandon Bennett, shares what has worked for the success of his fitness facility. Brandon's industry tips on how to keep trainers engaged, the importance of continuing education and the best place to scout out fresh, new talent has us hanging on every word. Follow along and allow yourself to be consumed by Brandon's passion and his love for personal training, as well as the fitness industry as a whole. Enjoy in this week's In The Trenches episode.

Jun 29, 2021

Crystal's unique ideas makes this episode one you can't miss. Who doesn't want to make a lasting impression with their members while working within a limited budget. Crystal and her team at 43 Degrees North know how to connect with their current members and future members by going the extra step and finding ways to introduce them into their fitness community. Take a listen as Crystal shares her tips on how to improve customer experience in unique and thrifty ways.

Jun 22, 2021

James Kerr is a bestselling author, speaker and business consultant specializing in defining, designing and delivering change for leaders of world-class teams and organizations. Listen and follow along as author James Kerr shares his book: Legacy with our FBP family. He dissects the 15 mantras of the New Zealand National Rugby Team, The All Blacks, and how important each mantra is to the team's success.

Jun 15, 2021

Discover the fast forward movement of technology in the fitness industry since the start of the pandemic. Dr. Michael Rucker breaks down how the pandemic has pushed along technology in the industry and which technology is here to stay and which ones are possible fads. Don't miss this educational episode to bring technology into your club.

Jun 8, 2021

Sarah Luna is the President of Xponential Fitness, a curator of leading brands across each vertical of the boutique fitness industry. Sarah's story of how she turned her passion into a full time fitness career is inspiring. Take a listen as Sarah not only encourages the listeners to dive into their passion, but she also talks about the benefits of owning and operating a franchise. Sarah is a true example of women empowerment!

Jun 3, 2021

Joining us on today’s show we welcome Jeff Tobe. Jeff is one the most dynamic certified professional speakers in the world. He is the author of Coloring Outside the Lines and co-author of the best selling books, The Sales Coach and the Communications Coach.

Jun 1, 2021

Hank turns up the heat on the customer service and customer experience. By making a few small changes, to your level of customer service, your club can crush the competition! Follow along for Hank’s 14 service points and a “how-to” guide on implementing them. Plus, Hank explains the definition behind “Surprise and Delight.”

May 27, 2021

In this podcast partner interview Chantal Brodrick chats to the President of Tribe Team Training North America, JP Richard, about their plans for 2021 and how they are working with clubs. 

May 25, 2021

Take your goal setting to a whole new level! Christian Swann shares with me how you, the listener, can throw out your outdated way to set personal goals and modernize your strategy! It's quite an interesting and efficient way to become the best you!

May 20, 2021

As our lives begin to get back to a level of normalcy and your members transition back to your clubs, it’s more important than ever to capitalize on their energy and provide them with an amazing, welcome back, group fitness experience! Learn from the experts of live events, Les Mills, on best practices when planning an event, who to include, and important marketing tips & tricks to make sure that your event is a success.

May 18, 2021

Christa's energy and passion for boutique fitness shines brightly in this episode of The Fitness Business Podcast. She delivers an important message to all studio owners about how important it is to create and build a strategic business plan. One of the key messages she delivers is how important it is to know your community and to cater to their needs. Christa also gets real and discusses the mistakes that she has made along the way to help our listens to avoid the same pitfalls. Sit back, turn up the volume and enjoy the episode with Christa Gurka.

May 12, 2021

The Fitness Business Podcast Fanatics share their views on the new direction of the industry, post-covid. They discuss their thoughts and insights on the changes that have taken place, which of these changes they forsee will continue, the new way to market the fitness clubs and boutiques and they shine some insights on how to reignite the fitness industry as a whole.

May 4, 2021

Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other businesses, gyms can cross market and reach a whole new community and tap into a new lead source. Listen to how Michael encourages gym owners and sales managers to build relationships with like minded businesses!

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