Group Fitness Professionals Ellen de Werd, Rebecca Pinto and Shannon Fable take to discussion about the future of group fitness and what the industry looks like moving forward.

Frank is passionate about creating a little L.I.P. Service, that is, Leadership, Inspiration and People Management.  That servant leader mindset is used to formulate actionable and executable initiatives for his clients as explained in this episode.

Looking for a creative way to bring residual income into your gym, group fitness or personal training program? Youth fitness is quickly growing as one of the top "add-on" programs in the fitness industry. With children becoming more sedentary, due to the pandemic, and parents looking for a way to get their child off the coach or away from the video games, now more than ever is the perfect time to start a youth fitness program. Listen to show Simon Bungate and his staff at Clean Shred had been able to achieve this success.

On today’s show we welcome Jeffrey Kazmucha. Jeffrey is the founder of AMP Venture Partners. We dive into a number of hot topics  including digital innovation, market strategy, and the potential of future CRM’s marrying the Doctor, patient and Personal Trainer relationships together. Jeffrey also touches on his beliefs around budding technologies like AR, AI, VR wellness and digital health that will be designed around the betterments of lifestyle, sports, fitness and medical sciences.

Have you been considering remodelling your health club or are you ready to begin construction on your new health club? Do you have an in-club design in your head that no architect or general contractor has yet to get correct? If you’re wanting to make the designs in your head come to life then, Fitness Business Podcast Episode 347 – The Value Proposition for Creating Unique Spaces is for you! We’re joined by Joan Gebhart, VP of Corporate Sales for Creative Surfaces and she walks us through every aspect of the design and build process. She’ll cover details regarding the initial design renderings, how she can design with any budget in mind, value engineering, design approval, setting realistic timelines, and lastly - the installation process.

Kevin Mullins is the author of a unique calendar style book entitled, Day by Day: The Personal Trainer's Blueprint to Achieving Ultimate Success. This book was written to help personal trainers all across the globe build their pt business and their relations with existing clients. Kevin is also the Director of Product Development for The St. James in Virginia,  a Master Instructor for the PPSC, creator of his own certification for SCW MANIA, and a 10 year industry veteran with over 20,000 training sessions completed. His life is equal parts hard work, endless imagination, a little luck, and a whole lot of faith. His education is built on a kinesiology degree from the University of Maryland and is supplemented by certifications that include USAW, PN1, and Schwinn Cycle.

In today's episode, Annette gives her professional advice on how to improve a club's ability to connect with the customer and provide a customer experience that's worth talking about. Listen and learn, as Annette teaches us how journey mapping can assist in that connection along with bringing "the customer into your team meetings."

Do you ever wonder if you’re using your software systems to the fullest extent? Are you confident in the quality of data you’re receiving from your current systems? Do you truly feel that you have made your member processes simple enough so that members can engage with your business when and where they want to?  The team at ASF Payment Solutions & Club OS joins us this month on The Value Proposition to give you insight into to each company, new features for both, and how they work together to enhance member engagement.

In today's episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she was able to get all of her information out of her head and into a systematic process.

In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read

In this episode:  Key data around podcasting, Tips for getting started, How to reach more people with your podcast, How to monetize your podcast.  Featuring special guest:  Dave Keine 

In this episode, Debra walks us through the path that Row House has taken to ensure consistency within its brand. Keeping an "ear to the ground" is the secret to their success and making sure that all employees are educated on the meaning behind #pulltogether. Debra emphasizes the importance of making everyone that walks through the feel welcome and supported. It's a great episode that is truly focused on detailed oriented brand consistency and an education on how to create a strong feeling of community.

Mohit Rajhans, co-founder of Think Start Inc.  He has worked with most of Canada’s top media organizations, with a focus on major brands.  Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College. 

If you’re a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor’s networked fitness solutions: Preva and Advagym by Sony - and give you a sneak peek as to the types of data you’ll be receiving by making them part of your facility. You’ll then hear what business decisions you can make with this data and how it affected the bottom line of a Precor customer. Adopting any new form of technology takes staff buy-in, so we dive deep into how to foster that and make your staff your biggest technology advocates. We tie a bow on this conversation with specific ways you can add technology into the sales process and make it truly part of your member journey!

Krishea Holloway started her career with Curves NA, Inc. at the age of 21, opening her first Curves franchise in 1997.  Her franchise quickly became one of the most successful Curves franchises! Due to her success Co-Founder, Gary Heavin, asked her to become a mentor to other club owners.  She joined the corporate support team in 1999 as a club operations trainer, and has progressively moved up within the company taking on responsibilities as: Sales and Resales Manager, Country Manager for New Zealand and Australia, Director of North America, and most recently, President and CEO of Curves NA, Inc.

Krishea holds a bachelor’s degree in accounting from the University of Hawaii.  She has been married to her high school sweetheart for over 25 years.

Krishea discusses the highs and lows of rebranding Curves. Being a veteran of the industry, Krishea talks about how she has taken her experience and has applied it to leading a new vision for Curves and the team aroud her.

Adam Sedlack, President of UFC Gyms, is an experienced fitness veteran with a demonstrated history of excelling in the health wellness and fitness industry. Adam, had the honor to be selected by NeV as one of the co-founders of UFC GYM. UFC Gym now is under development in 26 countries around the globe and is known as the world-wide leader in MMA conditioning. Through the growth of UFC Gym, Adam developed an expertise around domestic/international operations and he is highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital, and overall Operations. Adam also has held the title of Vice President of 24 Hour Fitness.

In this episode, Adam shares how his strong communication skills helped UFC Gyms survive the pandemic. He discusses how important it to have different communication styles to meet the needs of all generations and depending on who is surrounding you to adapt and shift to meet your team's communication preference. Please join me along with Adam, for today's episode.

Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center. He later was employed in a variety of positions in different fitness operating models including a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

The medical industry is ready for the fitness industry but is the fitness industry ready to look after who they send to us?  This is the question that Bob explores in the Thinking Ahead show.

As a practicing physician, Dr Bob Sallis has worked closely with the Claremont Club in California referring patients for years.  He has seen the direct benefit to his patients and also the impact on the staff, other members and the community.  The programs were profitable for the business and life changing, so we discuss what they did and why they worked.

As he looks into the future of the fitness industry, he is confident that gyms are a place to improve health but gyms have to be ready for the clientel.

Bo Hanson’s career within the sport and the business sector spans over 20 years, delivering leadership, management and coach development. In addition to his own athletic career comprising of four Olympic appearances and including three Olympic medals, Bo has worked for many years with coaches and athletes from over 40 different sports across the globe.

Bo’s ability to improve the coaching strategies and performance of his clients has resulted in over 18 national championships, Olympic medals and pro team premierships in the last five years alone. Long-standing working relationships and consistent high-quality feedback from his clients are testimony to his ability to understand, connect, design and deliver exceptional work.

Have you been considering going digital and adding an on-demand and live streaming workout platform to your fitness business? Are you looking to compete with direct to consumer fitness offerings in a hyperlocal fashion? Does the idea of going from health club operator to production company make you sweat? If you answered yes, the December Value Proposition episode is for you. Intelivideo exists to help operators hybridize their fitness offerings and to compete in an ever-changing fitness landscape. We’ll dive head first into the three pillars of Intelivideo: Technology, Marketing Success & Services, and Content Strategy.

Ben Ludwig currently serves as the Growth pastor for CrosspointNow network of churches across Kansas, acts as the Subject Matter Expert in Sales for Fitness Revolution, sits on the Advisory Board for the International Strength Training Organization and works in a consultant role with the fastest growing fitness franchise in the world F45 Training as well as working a hand in many start up businesses.

Josh Fox is the founder and CEO of Bottom Line Concepts. He has grown the company over the past decade and is proud to have achieved over 300 Million Dollars in savings and refunds for many different organizations. In the day to day operations, his true strength is building relationships as well as managing employees, vendors and an international sales team. He is hands on in overseeing all aspects of the business from meetings, contracts, negotiations, implementation and follow up. Passionate about various charities, Josh gives back to his community and is also an avid animal rights activist and enthusiast.