In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training. In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals.
Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores. This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue. We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer.
Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pros in the US and Canada. She's helping fitness professionals earn their worth in the industry and live a life of purpose and freedom without burnout.
During this weeks show Trina shares best practices of club management, we discuss qualities of great leaders and she shares the 3 questions you need to ask to identify your ideal customer.
Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year.
Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses
As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO)
Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible.
What you will learn:
In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in of private training. In 2010, Stevenson Fitness morphed into a true phenomenon, boasting a sterling reputation and the prominence of a 7,500 square foot, full-service health club. Currently, Stevenson Fitness helps more than 2,000 achieve their fitness goals. Membership retention rates are consistently more than 70%, and more than 40% of the business revenue is generated from ancillary services. In addition, member participation in group exercise classes and small group training continues to flourish.
Stevenson Fitness thrives because of customer service. The well-trained staff, immaculate facility, and top-notch equipment promote the company’s mission statement: at Stevenson Fitness, “Everyone leaves feeling better than when they arrived.” The club’s consistently impeccable customer service was quantified by an NPS study run by IHRSA and The Retention People in 2012. Stevenson Fitness had the highest NPS in the industry (77), and is now consistently in the low 90s (at the time of the study, the average score for health clubs nationwide was 44).
With his expertise in customer service and experience, Chris shares insights into the 3 stages of their 90 day on-boarding program and he gives tips on how you can improve your Net Promoter Score.
Sarah Robb O’Hagan is the CEO of Flywheel, who has held previous leadership positions at Equinox, Gatorade, Nike, and Virgin.
In her book, EXTREME YOU: Step Up. Stand Out. Kick Ass. Repeat, Sarah draws unconventional insights and kickass lessons from her own personal and professional experiences, including getting fired twice in her twenties on her way to turning around a five-billion-dollar sports drink business.
During this weeks show you will learn:
Luke Carlson is the founder and CEO of Discover Strength in Minneapolis, Minnesota. He first appeared with us on show 91 when he talked about identifying your core purpose. In this show Luke gives us insights into what it means to lead with vision, he shares key questions every leader should ask and how to succinctly plan your short, medium and long term goals.
Justin Tamsett has spoken to over 172,500 people face to face, delivering 291 presentations over 18 years. This year, he has trained in a different fitness business model every week as a casual visitor to get the true consumer experience. JT has conducted 168 meetings for the Industry Leaders Roundtable for club owners and personal trainers in Australia and the US.
During todays show you will learn the 7 C’s to building a winning team.
Lisa Simone Richards is a visibility strategist for health, fitness and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out.
During the show we chat about:
How to make yourself stand out in a crowded fitness market
We learn about the term 'Copy Stalking' and how you can use it to speak your clients language
How to succinctly communicate what we do, when speaking with our ideal customer
This week we officially kick off the celebration of two years of The Fitness Business Podcast and to mark the occasion, We've invited back some of our most popular guests, starting off with the bestselling author of eight books, one of the world’s most respected thought leaders on sales, leadership, and customer experience and a sales acceleration specialist - Jeb Blount. Jeb has just released a new book called Sales EQ and during todays show, you will learn • How a membership sales consultant best use Sales EQ in their role • Jeb shares his top tips on becoming an Ultra High Performer in your business • and we discuss 6 key tips to developing self-awareness. Also, to celebrate our second birthday we are introducing a new segment to the show called In The Trenches where we chat to owners, managers and staff across the globe who are doing cool stuff in their businesses. Todays guest for In the trenches is Program Development & Social Media Director for Brick Bodies – Gabriella Waters, and we chat about some great ways to get your team and members involved in creating social media content for you.
Allison Flatley has been committed to the health and fitness industry for 30 years. Over the years, Allison has held every position from a nutrition specialist running the juice bar, group exercise instructor, personal trainer, activities coordinator, club manager, corporate fitness consultant to executive leader. Most of her career, Allison focused on building, operating and growing corporate, commercial, government and hospital-based fitness and wellness programs throughout the United States. For 14 years, she shared her industry knowledge and experience as an adjunct professor at American University, teaching the Fundamentals of Health Promotion as part of the Sports Administration graduate program. Today, Allison enjoys presenting and mentoring future industry leaders and helping businesses grow.
During todays show, you will learn:
• Allison’s 6-Step Daily Success System
• How to improve your skills as a leader
• Advice for women forging a career in the fitness industry
Also, later in the show Trina Gray joins us to talk about the IDEA World Convention coming up in July in Las Vegas.
Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results.
During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget!
Kate is the director of People and Fitness Operations for the Newtown Athletic Club, a 250,000 square foot individually owned Lifestyle Facility. She overseas all fitness and wellness operations for the club and was named as one of the 2017 IHRSA Rising Stars.
Kate shares her experience on leadership behaviours that are needed to manage people, advice for new managers getting to know their team and how to set up your PT department for success
Steve Jensen from Impact Training Corporation gives us advice and an action plan on how to implement ideas we learn at training, on courses and at conferences.
This week we welcome back The Instagram Expert Sue B Zimmerman to chat about
*Using Instagram Influencers for your fitness business
*Creating a custom hashtag for your local community
*What content you should put on your Instagram stories feed
Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including:
*What differentiates studios from traditional clubs
* What marketing strategies prove the most effective for fitness studios
Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin!
During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand.
Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn: How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing
Sue B. is the #instagramexpert and creator of the online Instagram course "Ready, Set, Gram"
She's a popular CreativeLive instructor, powerful coach on prominent stages like Social Media Marketing World and a highly sort after business coach.
During this weeks show, you will learn,
How to be known as the go-to person in your niche
How to grow your Instagram following through business partnerships
FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space. We also finish with a few tips you can use, to check your fitness business is a hit and not a miss!
Heres what you will learn in this weeks show:
Qualities that create world class coaches
Using Heart Rate Monitors to engage with your members
Email communication - who is doing it best?
How you can make a big impact with a small floor space
This weeks Precor Quick Fire Five guest: Sue B Zimmerman.
Lights Camera Action!! This week, we are headed to LA to check out what the fitness industry has to offer. JT, from Active Management, joined Chantal for a customer eye view as they worked out at 8 different facilities in 7 days.
Here’s what you will learn in this week's show:
Also, this week, we hear from Ken Davies from City Fitness about using Precor in his club, and Brian Doyle, the creator of Axius Core, comes on to talk about this space aged new fitness product!
If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show.
What you will learn in this week's show:
• Tips for making the most out of networking opportunities
• Resources to grow and improve your leadership skills
• Ideas to encourage member interaction in your fitness facility
• The importance of creating a content plan for your business
Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days.
This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren’t already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how!
This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity.
During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge.
Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing.
During today's show, you will learn:
Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries.
Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.
During today's show, you will learn:
Monique Valcour is an executive coach, keynote speaker, and workshop leader. She believes that everyone has the right and the capacity to thrive at work and in their lives beyond work.
Monique’s coaching expertise is built on over 12 years of work as a management professor, combined with rigorous coach training, certification, and high-level coaching experience in multiple countries and industries.
She has served as a professor of management on the faculties of EDHEC Business School (France) and Boston College (U.S.). She coaches and provides training in leadership development and career management for the United Nations and for several top business schools.
Group training is a topic we get lots of questions about. Last year on show 50, Adrian Antigua from Gainsville Health and Fitness answered a number of your questions, and this time we have invited Rick Mayo and Mike Gelfgot along to share their expertise on the subject.
To start the show, we talk about great apps to help you get organised in your business.
After that, you will learn:
• Great strategies for converting current members over to group training
• Critical systems you need to run a successful program
• Tips for launching group training in your club