Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results.
During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget!
This weeks show features two guests, Kate Golden from Newtown Athletic Club and Steve Jensen from Impact Training Corporation.
Kate is the director of People and Fitness Operations for the Newtown Athletic Club, a 250,000 square foot individually owned Lifestyle Facility. She overseas all fitness and wellness operations for the club and was named as one of the 2017 IHRSA Rising Stars.
Kate shares her experience on leadership behaviours that are needed to manage people, advice for new managers getting to know their team and how to set up your PT department for success
Steve Jensen from Impact Training Corporation gives us advice and an action plan on how to implement ideas we learn at training, on courses and at conferences.
This week we welcome back The Instagram Expert Sue B Zimmerman to chat about
*Using Instagram Influencers for your fitness business
*Creating a custom hashtag for your local community
*What content you should put on your Instagram stories feed
Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including:
*What differentiates studios from traditional clubs
* What marketing strategies prove the most effective for fitness studios
Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin!
During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand.
Also mentioned in the show MyZone, Tribe Team Training, ABC Financial, Active Management, Fitness Quest 10, Precor, One Fit Stop, REX Roundtables.
Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn: How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing
Sue B. is the #instagramexpert and creator of the online Instagram course "Ready, Set, Gram"
She's a popular CreativeLive instructor, powerful coach on prominent stages like Social Media Marketing World and a highly sort after business coach.
During this weeks show, you will learn,
How to be known as the go-to person in your niche
How to grow your Instagram following through business partnerships
FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space. We also finish with a few tips you can use, to check your fitness business is a hit and not a miss!
Heres what you will learn in this weeks show:
Qualities that create world class coaches
Using Heart Rate Monitors to engage with your members
Email communication - who is doing it best?
How you can make a big impact with a small floor space
This weeks Precor Quick Fire Five guest: Sue B Zimmerman.
Lights Camera Action!! This week, we are headed to LA to check out what the fitness industry has to offer. JT, from Active Management, joined Chantal for a customer eye view as they worked out at 8 different facilities in 7 days.
Here’s what you will learn in this week's show:
Also, this week, we hear from Ken Davies from City Fitness about using Precor in his club, and Brian Doyle, the creator of Axius Core, comes on to talk about this space aged new fitness product!
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Phone: +61 2 9484 5501
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If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show.
What you will learn in this week's show:
• Tips for making the most out of networking opportunities
• Resources to grow and improve your leadership skills
• Ideas to encourage member interaction in your fitness facility
• The importance of creating a content plan for your business
Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days.
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This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren’t already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how!
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This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity.
During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge.
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Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing.
During today's show, you will learn:
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Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries.
Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.
During today's show, you will learn:
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Monique Valcour is an executive coach, keynote speaker, and workshop leader. She believes that everyone has the right and the capacity to thrive at work and in their lives beyond work.
Monique’s coaching expertise is built on over 12 years of work as a management professor, combined with rigorous coach training, certification, and high-level coaching experience in multiple countries and industries.
She has served as a professor of management on the faculties of EDHEC Business School (France) and Boston College (U.S.). She coaches and provides training in leadership development and career management for the United Nations and for several top business schools.
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Group training is a topic we get lots of questions about. Last year on show 50, Adrian Antigua from Gainsville Health and Fitness answered a number of your questions, and this time we have invited Rick Mayo and Mike Gelfgot along to share their expertise on the subject.
To start the show, we talk about great apps to help you get organised in your business.
After that, you will learn:
• Great strategies for converting current members over to group training
• Critical systems you need to run a successful program
• Tips for launching group training in your club
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In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner.
Things you will learn:
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Mike Arce is the CEO and founder of Loud Rumor, a 7-figure fitness marketing agency that helps studios and independent gyms grow and get more members. He's an entrepreneur, speaker, coach, and advertising pro. Mike also hosts a top fitness business podcast, The GSD Show.
During the show, you will learn:
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Matthew Wright is a fitness business leader, educator and innovator. He has a proven track record of increasing revenue at the individual and club level. Currently, he is the senior director of fitness for Healthtrax Fitness & Wellness, the president of NEHRSA and serves on the IDEA personal trainer committee. Matt holds a master’s degree in sport and exercise psychology. In addition he has taught college courses in kinesiology, anatomy and physiology and exercise technique and prescription.
During the interview, Matt talks about leadership development for managers and teams, we discuss hiring new staff – and how far ahead you should plan, plus he tells us about the session he will be presenting at IHRSA 2017. Later in the show, Lynne Nieto from Augies Quest talks about the foundation and their big fundraising event that is coming up in just a few month's time.
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Phone: +61 2 9484 5501
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Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible.
As an athlete he has competed and coached many sports, including Weightlifting and CrossFit, and as an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business.
During the interview he tells us about:
A great routine he does to start each day
What CrossFit and traditional gym models can learn from one another.
And I ask Mike about selling supplements within a fitness facility, what percentage of your income it could potentially generate and when the best time is to introduce and educate the concept to members.
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Ray Algar is the managing director of Oxygen Consulting. He has a wealth of knowledge and has been analysing and commentating on the industry’s evolution for the past 15 years.
He talks to us about some of his recent research around fitness substitutes and boutique fitness studios. We also discuss Gymtopia, a website that shares stories on how the global health and fitness industry uses the power of philanthropy to reach out and support people and communities.
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This week's special guest is Michelle Bowden. She is an expert in persuasive presenting in business and one of only 35 Australia female CSPs (Certified Speaking Professionals). The CSP is the highest designation for speakers in the world.
In today's show we discuss:
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Kayley Riddle is the Owner and Director of People Engine, working with businesses to align their workforce actions with their strategy every day to improve performance and profit.
Kayley began in the Health and Fitness Industry, working in Group Fitness and Personal Training while completing University study. She went on to perform in various management roles, including the National People Manager for the Australian LivingWell clubs within Hilton International. With her experience in club re-branding and openings, she re-located to London as a Director of Human Resources, leading teams and opening several hotels across the Hilton family of brands. Now the head of People Engine, it’s easy to see how Kayley’s passion and experience have made her an expert coach in Human Resources – recruiting the best people, retaining them and maximizing performance ... all leading to healthy profits, and making her the perfect guest for todays show!
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Dr. Sherry Pagoto is a professor in the Department of Medicine at the University of Massachusetts Medical School and co-founder of the UMass Center for mHealth and Social Media.
She is also a licensed clinical psychologist with expertise in behavioural counseling for obesity. Her research has been funded by the NIH for 13 years and she has published 148 peer-reviewed papers on the science of health behaviour. Her current research is examining how technology and social media can be leveraged for health promotion and disease prevention.
During today's interview we talk about the role social media can play in supporting your client's weight loss journey and she tells us the biggest mistake people make when trying to lose weight. We discuss some strategies for creating healthy habits, plus we talk about Sherry's online challenge - PlankaDay. PLUS later in the show, I chat to one of our listeners, Ben Ritchie from Genesis Fitness in WA Australia.
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Phone: +61 2 9484 5501
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Carol Michaels is the owner of Carol Michaels Fitness and Recovery Fitness which is a cancer exercise program developed to improve recovery from cancer surgery and treatments. She is also the IDEA Personal Trainer of the year for 2016.
During this interview she talks about her journey to building Recovery Fitness and she also gives us an insight into how she approached and established relationships with the medical industry to help develop and support the program.
Also coming up later in the show is another amazing woman in fitness, Jessica Glazer. I first came across Jess on my Instagram feed. It was her image of a Fitness game for kids that got my attention and I soon found out Jess is an incredible role model and advocate for keeping kids fit, and she shares today a few of the ways she has made fitness FUN!
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Phone: +61 2 9484 5501
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Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert.
She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency.
During today's interview, Ilana defines all the most frequently used terms in Facebook advertising, and she tells us about the importance of pixels and conversion tracking.
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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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